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      • June 1990 (Revised October 1991)
      • Supplement

      Lake Pleasant Bodies Case (B)

      By: Joseph L. Badaracco Jr.
      Describes how the attorney resolved the dilemma he faced, the reasons for his decision, and the consequences he suffered. Displays vividly the personal toll that moral conflicts can create for professionals with role obligations. View Details
      Keywords: Decisions; Moral Sensibility; Managerial Roles; Outcome or Result; Problems and Challenges
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      Badaracco, Joseph L., Jr. "Lake Pleasant Bodies Case (B)." Harvard Business School Supplement 390-216, June 1990. (Revised October 1991.)
      • May 1990 (Revised April 1991)
      • Background Note

      Dirty Hands

      By: Joseph L. Badaracco Jr.
      A one-paragraph excerpt from a play by Jean-Paul Sartre. Describes in the words of one character, the ethical problem of "dirty hands": the problem that doing the morally superior thing in some circumstances inevitably involves doing some things that are morally wrong.... View Details
      Keywords: Moral Sensibility; Management; Problems and Challenges; Personal Characteristics; Value
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      Badaracco, Joseph L., Jr. "Dirty Hands." Harvard Business School Background Note 390-213, May 1990. (Revised April 1991.)
      • May 1990 (Revised October 1993)
      • Case

      Cooper Pharmaceuticals, Inc.

      By: Frank V. Cespedes
      Traces the 12-year career of a pharmaceutical salesperson, Bob Marsh, from recruitment to termination. Mr. Marsh has had an uneven career with Cooper Pharmaceuticals, Inc. (CPI) and, after a probationary period, is asked to resign. Following his termination, a number... View Details
      Keywords: Decision Making; Resignation and Termination; Personal Development and Career; Problems and Challenges; Core Relationships
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      Cespedes, Frank V. "Cooper Pharmaceuticals, Inc." Harvard Business School Case 590-111, May 1990. (Revised October 1993.)
      • April 1990 (Revised January 1993)
      • Case

      Ad Council's AIDS Campaign (A): Advertising Strategy

      By: V. Kasturi Rangan and Janet Montgomery
      Ad Council wished to run an educational campaign aimed at preventing the spread of AIDS. They were challenged to find acceptable ways to address this very sensitive subject matter--ways that the media and the public would approve. One of the big challenges was to make... View Details
      Keywords: Advertising; Goals and Objectives; Social Marketing; Corporate Social Responsibility and Impact; Success; Problems and Challenges; Social Issues; Health Industry
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      Rangan, V. Kasturi, and Janet Montgomery. "Ad Council's AIDS Campaign (A): Advertising Strategy." Harvard Business School Case 590-105, April 1990. (Revised January 1993.)
      • March 1990
      • Case

      Lehrer McGovern Bovis, Inc. (Abridged)

      By: Steven C. Wheelwright
      Describes the growth of a construction management company and the operating problems it now encounters. Designed to introduce students to the value of competition in the construction industry, to show how the techniques of value analysis can be used to strategic... View Details
      Keywords: Entrepreneurship; Operations; Construction; Growth Management; Quality; Competition; Problems and Challenges; Performance Productivity; Management Analysis, Tools, and Techniques; Construction Industry
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      Wheelwright, Steven C. "Lehrer McGovern Bovis, Inc. (Abridged)." Harvard Business School Case 690-074, March 1990.
      • March 1990 (Revised June 1991)
      • Case

      IBM Corp.: ""Make It Your Business"" (A)

      By: Robert L. Simons
      In 1987, IBM changed its strategy in an attempt to become a market-driven company rather than a product-driven company. The case begins with a description of the new strategy and the reasons for the change and then describes the top-down sales planning and quota system... View Details
      Keywords: Commercialization; Competitive Advantage; Business Strategy; Goals and Objectives; Strategic Planning; Motivation and Incentives; Sales; Volatility; System; Information Technology Industry
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      Simons, Robert L. IBM Corp.: ""Make It Your Business"" (A). Harvard Business School Case 190-137, March 1990. (Revised June 1991.)
      • March 1990 (Revised October 1999)
      • Case

      Mary Kay Cosmetics: Sales Force Incentives (A)

      By: Robert L. Simons and Hilary Weston
      Describes the incentive system by which Mary Kay Cosmetics motivates the sales force of 200,000 independent agents who comprise the firm's only distribution channel. Illustrates the powerful effect on sales-force behavior that results when creative types of employee... View Details
      Keywords: Motivation and Incentives; Cost Management; Salesforce Management; Distribution Channels; Beauty and Cosmetics Industry; United States
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      Simons, Robert L., and Hilary Weston. "Mary Kay Cosmetics: Sales Force Incentives (A)." Harvard Business School Case 190-103, March 1990. (Revised October 1999.)
      • Article

      A Theory of Predation Based on Agency Problems in Financial Contracting

      By: David S. Scharfstein and Patrick Bolton
      Keywords: Theory; Problems and Challenges; Finance; Contracts
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      Scharfstein, David S., and Patrick Bolton. "A Theory of Predation Based on Agency Problems in Financial Contracting." American Economic Review 80, no. 1 (March 1990).
      • February 1990 (Revised July 1992)
      • Case

      Whistler Corp. (A)

      By: Gary P. Pisano
      Describes the circumstances surrounding Whistler Corp.'s decision whether or not to continue manufacturing operations in the United States. The company had been experiencing severe problems in its domestic manufacturing operations and was thus unable to compete with... View Details
      Keywords: Job Cuts and Outsourcing; Production; Problems and Challenges; Competitive Strategy; Apparel and Accessories Industry; United States
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      Pisano, Gary P. "Whistler Corp. (A)." Harvard Business School Case 690-011, February 1990. (Revised July 1992.)
      • 1990
      • Book

      The Marketing Challenge of 1992

      By: John A. Quelch, Robert D. Buzzell and Eric Salama
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      Quelch, John A., Robert D. Buzzell, and Eric Salama. The Marketing Challenge of 1992. Reading, MA: Addison-Wesley Publishing Company, 1990.
      • January 1990 (Revised March 1991)
      • Case

      American Red Cross Blood Services: Northeast Region

      By: Robert L. Simons
      Recounts the financial difficulties and management changes experienced by American Red Cross Blood Services: Northeast Region (NER) during the 1980s. After summarizing industry-wide changes in the collection, testing, and distribution of blood and blood products, the... View Details
      Keywords: Change Management; Budgets and Budgeting; Financial Management; Restructuring; Health; SWOT Analysis; Social Enterprise; Marketplace Matching; Management Style; Organizational Culture; Organizational Change and Adaptation; Medical Devices and Supplies Industry; Health Industry; North and Central America
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      Simons, Robert L. "American Red Cross Blood Services: Northeast Region." Harvard Business School Case 190-078, January 1990. (Revised March 1991.)
      • November 1989 (Revised April 2018)
      • Case

      Automation Consulting Services

      By: Robert Simons and Hilary Weston
      Illustrates the management control challenges that are associated with rapid growth and geographic expansion. Situated at an offsite Executive Committee Retreat. The three founding partners of a specialized consulting firm are grappling with several difficult questions... View Details
      Keywords: Geographic Location; Governance Controls; Policy; Growth and Development Strategy; Management Teams; Expansion; Consulting Industry
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      Simons, Robert, and Hilary Weston. "Automation Consulting Services." Harvard Business School Case 190-053, November 1989. (Revised April 2018.)
      • September 1989 (Revised April 1990)
      • Case

      Banc One Corp.--1989

      By: Rosabeth M. Kanter
      Banc One Corp., an innovative and financially successful super-regional bank holding company, has a track record of upgrading performance of acquisitions while retaining previous management--doing better with the same people. In June 1989 Banc One made its first... View Details
      Keywords: Business Growth and Maturation; Banks and Banking; Private Ownership; Human Resources; Mergers and Acquisitions; Performance Evaluation; Management Teams; Banking Industry; United States
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      Kanter, Rosabeth M. "Banc One Corp.--1989." Harvard Business School Case 390-029, September 1989. (Revised April 1990.)
      • September 1989 (Revised July 1991)
      • Case

      Caterpillar, Inc.: George Schaefer Takes Charge

      By: Christopher A. Bartlett
      For over half a century, Caterpillar, Inc. (CAT) had been a world leader in the manufacture of earthmoving and construction machinery. In 1982, just months after it recorded the highest sales and profits in its history, CAT experienced its greatest crisis. Demand fell... View Details
      Keywords: Machinery and Machining; Crisis Management; Labor Unions; Demand and Consumers; Management Teams; Problems and Challenges; Competitive Strategy; Business Strategy; Organizational Change and Adaptation; Manufacturing Industry; Agriculture and Agribusiness Industry; Industrial Products Industry
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      Bartlett, Christopher A. "Caterpillar, Inc.: George Schaefer Takes Charge." Harvard Business School Case 390-036, September 1989. (Revised July 1991.)
      • September 1989 (Revised July 1991)
      • Case

      Komatsu: Ryoichi Kawai's Leadership

      By: Christopher A. Bartlett
      Highlights the role played by Ryoichi Kawai in building a company that was able to challenge industry leader Caterpillar. A rewritten version of an earlier case. View Details
      Keywords: Leadership; Management; Growth Management; Competition; Manufacturing Industry
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      Bartlett, Christopher A. "Komatsu: Ryoichi Kawai's Leadership." Harvard Business School Case 390-037, September 1989. (Revised July 1991.)
      • July 1989 (Revised May 2004)
      • Case

      Colonial Homes

      By: David E. Bell
      Colonial Homes supplies a complete raw materials package to build entire homes. The price of the package is guaranteed at the signing of the sales contract, while delivery (and payment) are not effected for up to six months. In an effort to reduce its exposure to... View Details
      Keywords: Customer Value and Value Chain; Contracts; Price; Price Bubble; Fluctuation; Monopoly; Problems and Challenges; Sales; Accommodations Industry; Real Estate Industry
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      Bell, David E. "Colonial Homes." Harvard Business School Case 190-008, July 1989. (Revised May 2004.)
      • May 1989 (Revised August 2006)
      • Case

      RJR Nabisco

      By: Richard S. Ruback
      Gives students the opportunity to explore issues facing the board of directors in a leveraged buyout. RJR Nabisco is valued under different operating strategies and the source of gains in leveraged buyouts is stressed. View Details
      Keywords: Leveraged Buyouts; Profit; Operations; Problems and Challenges; Strategy; Valuation
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      Ruback, Richard S. "RJR Nabisco." Harvard Business School Case 289-056, May 1989. (Revised August 2006.)
      • May 1989
      • Article

      The College Admissions Problem Revisited

      By: A. E. Roth and M. Sotomayor
      Keywords: Higher Education; Problems and Challenges
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      Roth, A. E., and M. Sotomayor. "The College Admissions Problem Revisited." Econometrica 57, no. 3 (May 1989): 559–570.
      • April 1989 (Revised March 1993)
      • Case

      ProTech, Inc.

      By: Thomas R. Piper
      A company is considering the elimination of a product line. As part of that consideration, it must develop possible strategies for closing the division, and identify the economic and non-economic implications of the strategy. The situation is complicated by the... View Details
      Keywords: Marketing Strategy; Decision Making; Business Exit or Shutdown; Equity; Problems and Challenges
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      Piper, Thomas R. "ProTech, Inc." Harvard Business School Case 289-054, April 1989. (Revised March 1993.)
      • 1989
      • Book

      When Giants Learn to Dance: Mastering the Challenges of Strategy, Management, and Careers in the 1990s

      By: Rosabeth M. Kanter
      Keywords: Business History
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      Kanter, Rosabeth M. When Giants Learn to Dance: Mastering the Challenges of Strategy, Management, and Careers in the 1990s. New York: Simon & Schuster, 1989. (Dutch, Swedish, French, Italian, Spanish, Finnish, Korean, Japanese, Portuguese, Norwegian. Chapters 3 & 4 in Strategic Synergy, edited by S.L. Yeung. London: Butterworth Heinemann, 1982. Chapters 5 & 6 in Planning Review.)
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