Visits By Management - Publications - Faculty & Research

18 Oct 2018
Research & Ideas

How to Use Free Shipping as a Competitive Weapon

retailer profitability, and the impact of each policy on customer decisions about the size of their shopping carts and whether to purchase from particular product categories. It was written by Ngwe and Chaoqun Chen, assistant professor at... View Details

Keywords: by Kristen Senz; Retail

05 Apr 2021
What Do You Think?

Why Can’t More Leaders Teach?

everyone is expected to give and take, teach and learn, during the discussions of issues in its classrooms. A book, Teaching by Heart: One Professor's Journey to Inspire, by Tom DeLong (pictured above), a... View Details

Keywords: by James Heskett

14 Oct 2008
Research & Ideas

Should You Bring Advertising Expertise In-House?

If Mad Men advertising hotshot Don Draper was operating on Madison Avenue today, he would find competition coming from more than just other ad firms. A recent study by Harvard Business School professor emeritus Alvin J. Silk and... View Details

Keywords: by Sarah Jane Gilbert; Advertising

29 May 2014
Research & Ideas

Research Symposium 2014

amortization from its constitution, in favor of fair value accounting. Ramanna said that there are no unequivocal villains in thin political market situations, but rather "a quilt of special interests." Still, he argued that managers in... View Details

Keywords: by Carmen Nobel; Accounting; Health

30 Sep 2002
Research & Ideas

Use the Psychology of Pricing To Keep Customers Returning

pricing and the merits of billing over time. Also, see an excerpt from a recent Harvard Business Review article by Gourville and collaborator Dilip Soman. Mahoney: What are some first steps managers can take... View Details

Keywords: by Manda Mahoney

06 Nov 2017
Research Event

Who is Responsible for the Future of Cities?

Worldwide Week global engagement initiative, the panel featured experts from the design, planning, technology, transportation, and business communities. "The question is not so much whether cities can survive, but whether their growth can be View Details

Keywords: by Carmen Nobel

26 Feb 2001
Research & Ideas

Evolving for Success [Part One]

discovered that the Internet was full of reinvented wheels, and that we needed that historical memory. Those youthful companies needed the wisdom of the established business world. And established companies that had the brand, management... View Details

Keywords: by Staff

23 Jun 2003
Research & Ideas

Psychology, Pathology, and the CEO

more productive." [New CEO] Greg Dyke virtually eliminated consultants at the BBC to force managers to think for themselves.— Rosabeth Moss Kanter Invensys's leadership team acted on this theory by... View Details

Keywords: by Rosabeth Moss Kanter

28 Jan 2015
Research & Ideas

Ground Game, Air Wars, and Other Marketing Lessons From Presidential Elections

different types of advertising—candidates' own ads versus outside ads—and personal selling from field operations—in the form of door-to-door visits and phone calls to voters—affect voter preferences? And how do these campaign activities... View Details

Keywords: by Dina Gerdeman

13 May 2002
Op-Ed

A Cure for Enron-Style Audit Failures

general, existing law is adequate. The main problem lies in the failure by boards to follow procedures that would hold managements accountable for company performance. This could be improved View Details

Keywords: by Jay Lorsch; Accounting

25 Oct 2004
Research & Ideas

Planning for Surprises

many U.S. airlines, the debt owed to customers in the form of miles is a value significantly larger than the airlines' market capitalization. This is simply not sustainable. Airlines have already reduced the value of miles by making seats... View Details

Keywords: by Martha Lagace

23 May 2011
Research & Ideas

Corporate Sustainability Reporting: It’s Effective

came after several countries began requiring that companies report their metrics on environmental footprint, worker safety, and similar issues in a systematic, uniform way. But does this reporting actually lead to more responsible View Details

Keywords: by Michael Blanding

08 Apr 2002
Research & Ideas

How to Negotiate “Yes” Across Cultural Boundaries

finalize a deal, but that's often not enough. Many countries have webs of influence that are more powerful than the actual parties making the deal, even though those webs don't have the formal standing of, say, government agencies. In Japan, it may be the keiretsu—... View Details

Keywords: by James K. Sebenius

17 Jun 2017
Research & Ideas

Amazon, Whole Foods Deal a Big Win for Consumers

Source: 400tmax Editor's Note. Online retailing behemoth Amazon announced June 16 that it would acquire upscale grocery chain Whole Foods Market in a deal valued at more than $13 billion. Though the company has dabbled with the idea of a brick-and-mortar footprint in... View Details

Keywords: by Jose Alvarez and Len Schlesinger; Retail

13 Feb 2017
Research & Ideas

Paid Search Ads Pay Off for Lesser-Known Restaurants

behavior (for example, by messaging users more frequently), when they were advertising. The researchers monitored views of each restaurant’s Yelp page, requests for directions, calls placed to the restaurant, and View Details

Keywords: by Dina Gerdeman; Food & Beverage

01 Jul 2014
Working Paper Summaries

Creating Reciprocal Value Through Operational Transparency

Keywords: by Ryan W. Buell, Tami Kim & Chia-Jung Tsay

14 Sep 2009
Research & Ideas

Understanding Users of Social Networks

internship in D.C. last summer.' " Piskorski has also found deep gender differences in the use of sites. The biggest usage categories are men looking at women they don't know, followed by men looking at women they do know. Women look... View Details

Keywords: by Sean Silverthorne; Advertising; Publishing

18 Apr 2005
Research & Ideas

Prosper with Multi-Channel Retailing

channels are our most valuable customers.— Susan Vobejda, Gap Inc. Susan Vobejda (HBS MBA '97), senior director of brand management at Gap Inc., agreed with Nuzzo that the Internet works best in support of the company's efforts to sell in... View Details

Keywords: by Julie Jette; Consumer Products; Retail

11 May 2020
Op-Ed

Immigration Policies Threaten American Competitiveness

It is no secret that immigration has reshaped American innovation. Immigrants are the backbone of America’s most innovative industries, provide a quarter of our patent applications, and are numerous among our science and engineering superstars. Taken from World... View Details

Keywords: by William R. Kerr

06 Jun 2005
Research & Ideas

Don’t Listen to “Yes”

decisions. But conflict does not mean browbeating. In his new book, Why Great Leaders Don't Take Yes for an Answer: Managing for Conflict and Consensus (Wharton School Publishing), Roberto describes the toll on organizations when leaders... View Details