Publications

December 1996 (Revised July 1997)
Case

Parker's Biscuits, Inc.: Venturing into China

Carol Wittenberg's first major task as president of the Asia/Pacific business for Parker's Biscuits is to set up a joint venture to manufacture biscuits in China. The team that Wittenberg has put together to find a joint venture partner has narrowed the choice down to... View Details

Keywords: Joint Ventures; Decision Choices and Conditions; Manufacturing Industry; Food and Beverage Industry; China

October 1998 (Revised December 2001)
Case

Procter & Gamble: Always Russia

P&G has rapidly gained market leadership in Russia with the Always feminine protection brand. The distinctive emerging market strategies employed by P&G are discussed. In planning further market development, the management team faces three decisions: 1) whether to... View Details

Keywords: Strategy; Emerging Markets; Planning; Consumer Products Industry; Russia

March 2000
Case

Aspect Medical Systems

By: Richard M.J. Bohmer and Naomi Atkins

Entrepreneur Nassib Chamoun has created an innovative anesthesiology device that monitors patients' consciousness levels during surgery. This case tracks how Chamoun and his executive team built the infrastructure of the company and actively managed the adoption... View Details

Keywords: Decision Choices and Conditions; Entrepreneurship; Independent Innovation and Invention; Infrastructure; Product Design; Product Development; Problems and Challenges; Adoption; Competitive Strategy; Technology Industry

19 Apr 2021
News

Ari Emanuel Takes on the World

18 Apr 2000
Research & Ideas

Learning in Action

their way up the mountain. After the two days testing, and constant interactive feedback, the design team returned to headquarters and immediately debriefed and extracted key learnings. Prototypes were quickly developed and sent to... View Details

Keywords: by David A. Garvin

09 Jul 2013
News

Can Zynga’s New CEO Turn The Stock Around?

04 May 2020
News

The right way to use experiments to create better products more quickly

02 Nov 2010
Working Paper Summaries

Making the Numbers? ‘Short Termism’ & the Puzzle of Only Occasional Disaster

Keywords: by Nelson P. Repenning & Rebecca M. Henderson

Research Summary

The Design of Mechanisms and Institutions

Professor Coughlan's research also investigates the design of public policy and collective choice institutions. His research publications have applied game theory, mechanism design, and laboratory experiments to explore incentives and outcomes under alternative legal,... View Details

2 Sep 2021
Interview

Amy Edmondson

By: Amy C. Edmondson and Deepak Jayaraman

Amy C. Edmondson is the Novartis Professor of Leadership and Management at the Harvard Business School. Amy has been recognized by the biannual Thinkers50 global ranking of management thinkers since 2011, and most recently was ranked #3 in 2019. She studies teaming,... View Details

Keywords: Psychological Safety; Organizational Culture; Communication; Performance Effectiveness

20 Sep 2022
Cold Call Podcast

Larry Fink at BlackRock: Linking Purpose to Profit

Keywords: Re: George Serafeim; Financial Services

May 2021 (Revised August 2021)
Case

Airbnb During the Pandemic: Stakeholder Capitalism Faces a Critical Test

By: Benjamin C. Esty and Allison Ciechanover

As the COVID pandemic spread in early 2020, global travel ground to a halt. For Airbnb, the San Francisco-based platform for renting accommodations, the impact was both swift and severe as revenues plummeted more than 70% over the prior year. Responding to the sudden... View Details

Keywords: COVID-19 Pandemic; Business and Stakeholder Relations; Corporate Governance; Crisis Management; Leadership; Digital Platforms; Corporate Social Responsibility and Impact; Mission and Purpose; Value Creation; Decision Making; Goals and Objectives; Cross-Cultural and Cross-Border Issues; Travel Industry; Tourism Industry; Service Industry; United States

June 2005 (Revised August 2011)
Case

Narayana Hrudayalaya Heart Hospital: Cardiac Care for the Poor (A)

By: Tarun Khanna, V. Kasturi Rangan and Merlina Manocaran

Describes the mission, vision, and strategy of a team of entrepreneurs headed by a charismatic heart surgeon who founded a heart hospital in Bangalore, India. The purpose of the hospital was to offer health care for the masses. This tertiary care hospital performed... View Details

Keywords: Social Entrepreneurship; Health Care and Treatment; Goals and Objectives; Social Marketing; Mission and Purpose; Strategic Planning; Social Enterprise; Welfare; Health Industry; Service Industry; Bangalore