Filter Results:
(8,569)
Show Results For
- All HBS Web
(8,569)
- People (37)
- News (3,000)
- Research (3,659)
- Events (54)
- Multimedia (90)
- Faculty Publications (1,427)
Show Results For
- All HBS Web
(8,569)
- People (37)
- News (3,000)
- Research (3,659)
- Events (54)
- Multimedia (90)
- Faculty Publications (1,427)
- 24 Feb 2010
- Working Paper Summaries
Accelerating Innovation In Energy: Insights from Multiple Sectors
- September 2016
- Article
Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising
By: Pavel Kireyev, Koen Pauwels and Sunil Gupta
As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spending by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard... View Details
Kireyev, Pavel, Koen Pauwels, and Sunil Gupta. "Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising." International Journal of Research in Marketing 33, no. 3 (September 2016): 475–490.
- 23 Jul 2001
- Research & Ideas
Looking for CEOs in All the Wrong Places
At a recent gathering of chief executives in New York City, the CEOs of two companies shared pleasant dinner conversation. The first led a large, successful corporation; the second also served as a director... View Details
- 06 Nov 2008
- News
Google Won't Pursue Yahoo Ad Deal
- 30 Nov 2008
- News
Delayed Gratification
- 12 Dec 2008
- News
Starting Over, With a Second Career Goal of Changing Society
- 10 Aug 2020
- Research & Ideas
COVID's Surprising Toll on Careers of Women Scientists
COVID-19 is claiming an unexpected career toll among scientific researchers, and particularly on women, new research shows. If you are female, have young children, or work in a lab, you are more likely to feel the career-crunching effects... View Details
- 04 Sep 2013
- What Do You Think?
How Relevant is Long-Range Strategic Planning?
conclusions resulting from a reading of responses to this month's column. In defense of strategic planning, Greg Martin said, "Same story, different day: in times of change it is practically irresistible to not throw the baby out... View Details
Keywords: by James Heskett
- Web
Events - Business & Environment
address the complex sustainability challenges of our global economy. The career fair will be taking place on February 28th at Columbia University. This year, the Salata Institute is thrilled to sponsor a Climate and Sustainability Alumni and Student Networking Session... View Details
- 09 May 2018
- Research & Ideas
A Simple Way for Restaurant Inspectors to Improve Food Safety
3,399 restaurants, grocers, and schools in Alaska, Illinois, and New Jersey. The information contained names of the inspectors and establishments inspected, date and time of the inspection, and violations... View Details
- 13 Mar 2023
- Op-Ed
How Leaders Should Leave
“Even if you’re moving straight into a new role at a new organization, it’s not uncommon for you to second-guess your resignation after you leave.” Prepare to exit. Allow time... View Details
Keywords: by John Quelch
- 09 May 2017
- What Do You Think?
Should Management Be Primarily Responsible to Shareholders?
way: “What happened to the lessons I was taught on campus about running the business as a ‘going concern’?” How do we encourage CEOs to manage for sustainability? What do you think? On September 13, 1970, an opinion piece appeared in The View Details
Keywords: by James Heskett
- 05 May 2022
- Research & Ideas
Why Companies Raise Their Prices: Because They Can
Grocery bills may be ridiculously high these days, but supply chain problems, energy costs, and inflation aren’t the only factors to blame. New research suggests that companies are raising prices simply because they can. In 2021, US... View Details
Keywords: by Rachel Layne
- Fall 2020
- Article
Christo and Jeanne‐Claude: The Negotiation of Art and Vice Versa
Over the past two decades the Program on Negotiation at Harvard Law School (PON) has named thirteen people as Great Negotiators. The project, directed by my colleague Jim Sebenius, has given us the opportunity to commend our honorees’ outstanding work and to learn from... View Details
Wheeler, Michael A. "Christo and Jeanne‐Claude: The Negotiation of Art and Vice Versa." Negotiation Journal 36, no. 4 (Fall 2020): 471–487.
- Career Coach
Sandra Charipper
Sandra spent her career prior to HBS working in a variety of Recruiting and HR roles before pivoting into Strategy & Operations. During her time at a HealthTech venture capital studio, she worked with a variety of seed stage to Series... View Details
- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
quite risky—a few blockbuster flops can bring a company to ruin—the strategy is the best bet for entertainment companies to succeed over the long run, according to Anita Elberse, the Lincoln Filene Professor of Business Administration at Harvard Business School. Her... View Details
- 27 May 2020
- Research & Ideas
What South Korea Teaches the World About Fighting COVID
the largest number of confirmed cases of COVID-19 outside of China, but new cases have decreased sharply since then. As of May 25, only 16 new daily cases were reported, bringing the cumulative total number... View Details
- 07 Jun 2023
- Blog Post
My One Case: MBA Class of 2023 Looks Back
Peterson (A).” The case discusses the problems that a recent MBA graduate faces when he joins a new company and has a difficult time managing people. A lot of us are trained to be individual contributors... View Details
- 28 Jun 2016
- Blog Post
Leverage Baker Library to Inform Your Job Search Every Step of the Way
Whether you are creating a target list of employers, preparing for an interview or exploring new industries, research is a critical part of any successful job search. As an HBS alum, you have a wealth of resources available to you to... View Details
- 21 Dec 2023
- Blog Post
Top 10 MBA Voices Blogs of 2023
As we bid farewell to another incredible year, it's time to reflect on the moments that resonated most with our readers. Let's revisit this year's highlights of the MBA Voices Blog! FROM HARVARD BUSINESS SCHOOL TO SPOTIFY: FOUR LESSONS IN... View Details