Publications

Article

What Really Motivates Workers

By: Teresa M. Amabile and Steve J. Kramer

This essay appears in "The HBR List: Breakthrough Ideas for 2010," which is compiled by this journal in collaboration with the World Economic Forum. The ten problems and the innovative solutions are discussed in each essay. This particular essay describes research... View Details

Keywords: Problems and Challenges; Innovation and Invention; Research; Performance Improvement; Managerial Roles; Motivation and Incentives; Creativity

August 2010 (Revised October 2010)
Case

Patagonia

By: Ramon Casadesus-Masanell, Hyunjin Kim and Forest L. Reinhardt

Patagonia was deeply committed to the environment. This commitment, at times, conflicted with the company's goal to create the most innovative products in its industry. Patagonia's founder and executives welcomed imitation of both its environmental commitment and its... View Details

Keywords: Business History; Environmental Sustainability; Business Model; Business Strategy; Expansion; Consumer Products Industry

April 2007 (Revised June 2008)
Background Note

USG

By: Elie Ofek and Kerry Herman

Serves as a background note for purposes of class discussion around next-generation innovation at USG. Describes the company, its products, and competitors. Of relevance is the fact that it recently filed for Chapter 11 due to litigation over asbestos-related claims.... View Details

Keywords: Insolvency and Bankruptcy; Innovation and Invention; Lawsuits and Litigation; Competition

2021
Working Paper

Accounting for Product Impact in the Interactive Media and Services Industry

By: DG Park, George Serafeim and Katie Trinh

We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the interactive media and services industry. We design a monetization methodology that allows us to calculate monetary impact... View Details

SSRN

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September 1981 (Revised August 1987)
Case

CIBA-GEIGY Agricultural Division

By: Benson P. Shapiro and Roy H. Schoeman

In 1979 Leo Bontempo, marketing vice president of Ciba-Geigy Agricultural Division was deciding whether to purchase an $840,000 program for TeleSession. This was a marketing service designed to accelerate the adoption of new products among large innovative growers by... View Details

Keywords: Marketing Strategy; Innovation Strategy; Communication; Agriculture and Agribusiness Industry

28 Apr 2022
Blog Post

Harvard Team Wins Second Place in MIINT Impact Investing Competition

On March 24, five teams of Harvard students came together to pitch innovative impact investment opportunities in early-stage social enterprises. The students were participants in a hands-on impact investing... View Details

June 2017
Case

Waze Connected Citizens Program

By: Mitchell Weiss and Alissa Davies

Di-Ann Eisnor, Director of Growth at Waze, founded the company’s Connected Citizens Program (CCP), a data-sharing partnership that provided officials with traffic incident and congestion data. Since 2015, her program had enabled officials in Kentucky and elsewhere to... View Details

9 AM – 9 AM EST, 07 Nov 2018

HBX Disruptive Strategy

Make innovation a reality with strategies from two-time Worlds Most Innovative Business Thinker, Clayton Christensen. Program Dates: November 7, 2018 - December 19, 2018 View Details

9 AM – 10 AM EDT, 03 Apr 2019
HBS Online

HBS Online Disruptive Strategy

Make innovation a reality with strategies from two-time World's Most Innovative Business Thinker, Clayton Christensen. Program Dates: April 3, 2019 - May 15, 2019 View Details

Elie Ofek

Elie Ofek is a Professor in the Marketing unit at the Harvard Business School. Professor Ofek's research focuses on new product strategies in technology-driven business environments as well as in consumer-oriented companies in general. He explores interactions... View Details

Keywords: internet; media; high technology; consumer products

April 1995
Case

Minnetonka Corporation: From Softsoap to Eternity

Minnetonka Corp. which was founded in 1964, began as a niche player in the gift soap and novelty toiletries markets. In 1980, it entered--and managed to capture a piece of--the mass bar-soap market with pump-dispensed Softsoap liquid soap. In 1984, the company took on... View Details

Keywords: Innovation Strategy; Consumer Products Industry

02 Aug 2010
News

Are MBAs and biz schools to blame for recent eco crisis?

September–October 2020
Article

Global Supply Chains in a Post-Pandemic World: Companies Need to Make Their Networks More Resilient. Here's How.

By: Willy C. Shih

The COVID-19 pandemic exposed the vulnerabilities in the production strategies and supply chains of firms everywhere. Coupled with a rise in economic nationalism, manufacturers everywhere are going to be under pressure to rethink their sourcing and logistics... View Details

Keywords: Resilience; Pandemic; Operations Management; Health Pandemics; Supply Chain; Supply Chain Management; Manufacturing Industry; United States; Asia; Europe