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  • February 2010
  • Background Note

Marketing Analysis Toolkit: Market Size and Market Share Analysis

By: Thomas J. Steenburgh and Jill Avery
Marketers frequently need to estimate the size of their markets—both for existing products so that sales forecasts can be developed and for new products so that market opportunities can be assessed. This toolkit enables students to size a market and generate a sales... View Details
Keywords: Forecasting and Prediction; Management Analysis, Tools, and Techniques; Marketing Strategy; Markets; Demand and Consumers; Size; Strategic Planning; Sales
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Steenburgh, Thomas J., and Jill Avery. "Marketing Analysis Toolkit: Market Size and Market Share Analysis." Harvard Business School Background Note 510-081, February 2010.
  • March 16, 2020
  • Article

15 Questions About Remote Work, Answered

By: Tsedal Neeley
How should corporate leaders, managers and individual workers shift to remote work in the midst of the coronavirus pandemic? Tsedal Neeley, a professor at Harvard Business School, has spent two decades helping companies learn how to manage dispersed teams. In this... View Details
Keywords: Coronavirus Pandemic; Remote Work; Organizational Change and Adaptation; Management Practices and Processes
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Neeley, Tsedal. "15 Questions About Remote Work, Answered." Harvard Business Review (website) (March 16, 2020).
  • 21 Jun 2018
  • Video

KPMA HBX Live Cracking the Data Aggregation Problem - Richard Hamermesh

  • Teaching Interest

General Management Program (GMP)

By: Stefan H. Thomke
As global business challenges become more complex, companies are turning to exceptional general managers who can take on greater cross-functional responsibilities and contribute to corporate growth on a more strategic level. Moving beyond your field of expertise,... View Details

    Youngme Moon

    Youngme Moon is the Donald K. David Professor of Business at Harvard Business School. Professor Moon's research sits at the intersection of brand strategy and culture, with a particular focus on the emergent AI economy. She is the author of the bestselling book, View Details

    Keywords: advertising; automobiles; automotive; clothing; communications; computer; consumer products; e-commerce industry; electronics; entertainment; fashion; high technology; home video games; information; information technology industry; internet; marketing industry; music; pharmaceuticals; toy; video games
    • 06 Jul 2011
    • News

    Lessons From a $1 Billion Fund Raiser

    • 22 Jul 2016
    • News

    Business Leadership, Presidential Politics and Social Engagement: Choose Carefully

    • 17 Apr 2016
    • News

    Big Business Speaks Up on Social Issues

    • March 2014
    • Article

    Delivering High-quality Cancer Care: The Critical Role of Quality Measurement

    By: Tracy Spinks, Patricia Ganz, George Sledge, Laura Levit, James Hayman, Timothy Eberlein and Thomas W. Feeley

    In 1999, the Institute of Medicine (IOM) published Ensuring Quality Cancer Care, an influential report that described an ideal cancer care system and issued ten recommendations to address pervasive gaps in the understanding and delivery of quality cancer... View Details

    Keywords: Health Care Quality; Health Care and Treatment; Quality; Measurement and Metrics; Health Industry; North America
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    Spinks, Tracy, Patricia Ganz, George Sledge, Laura Levit, James Hayman, Timothy Eberlein, and Thomas W. Feeley. "Delivering High-quality Cancer Care: The Critical Role of Quality Measurement." Healthcare: The Journal of Delivery Science and Innovation 2, no. 1 (March 2014): 53–62. (PMCID: PMC4021589.)
    • 24 May 2021
    • Blog Post

    Rebekah Emanuel: Host of Season 3 of the Climate Rising Podcast

    particular CEO or leader was doing. Figuring out both how to elicit that, learn more on the fly, determine what might be interesting to listeners, and then weave that into a... View Details

      Willis M. Emmons

      WILLIAM (WILLIS) EMMONS is Senior Lecturer and Director of the C. Roland Christensen Center for Teaching and Learning at Harvard Business School, a position he has held since 2004.  As Director of the Christensen Center, Emmons oversees programs to... View Details

      Keywords: airline; infrastructure industry; pharmaceuticals; telecommunications; utilities
      • January 2023
      • Exercise

      Identify the Health Care Venture

      By: Regina E. Herzlinger and James Wallace
      This case enables rapid learning of the key financial characteristics of many types of health care organizations and to diagnose their financial status. It is a surprisingly fun exercise (see the Teaching Note) accomplished by organizing groups of students that compete... View Details
      Keywords: Health Care; Health Care Spending; Health Care Financing; Health Care Industry; Health Care Operations; Health Care Delivery; Health Care and Treatment; Financial Condition; Health Industry
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      Herzlinger, Regina E., and James Wallace. "Identify the Health Care Venture." Harvard Business School Exercise 323-061, January 2023.
      • June 1995
      • Case

      Northern Telecom and Tong Guang Electronics (B): Building Success

      By: Rosabeth M. Kanter and Pamela A. Yatsko
      This case continues the story of the joint venture in China between Northern Telecom (Nortel) of Canada and Tong Guang Electronics of China. It shows how North Americans learned to operate in a very different cultural environment in China and provides an opportunity to... View Details
      Keywords: Mobile and Wireless Technology; Joint Ventures; Change Management; Organizational Culture; Leadership; Cross-Cultural and Cross-Border Issues; Culture; Telecommunications Industry; Manufacturing Industry; Canada; China
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      Kanter, Rosabeth M., and Pamela A. Yatsko. "Northern Telecom and Tong Guang Electronics (B): Building Success." Harvard Business School Case 395-083, June 1995.
      • August 1985 (Revised January 1992)
      • Case

      Anderson Street

      By: William J. Poorvu
      A recent college graduate decides to buy a small multiple-unit building in Boston as a residence and an investment. He learns about finding and valuing properties, property management, construction, and mortgages. After some difficulty he finds a building in an area... View Details
      Keywords: Buildings and Facilities; Property; Mortgages; Valuation; Construction; Real Estate Industry; Boston
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      Poorvu, William J. "Anderson Street." Harvard Business School Case 386-036, August 1985. (Revised January 1992.)
      • 15 Nov 2019
      • News

      Purposeful Leadership

      • 2019
      • Chapter

      Problem, Person, and Pathway: A Framework for Social Innovators

      By: Julie Battilana, Brittany Butler, Marissa Kimsey, Johanna Mair, Christopher Marquis and Christian Seelos
      As the appetite for learning about social innovation intensifies, how can we better prepare practitioners for the work of addressing the world’s pressing social problems at the relevant scale? This chapter presents the “3P” framework that we developed to help address... View Details
      Keywords: Social Innovation; Social Entrepreneurship; Social Issues; Change; Problems and Challenges
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      Battilana, Julie, Brittany Butler, Marissa Kimsey, Johanna Mair, Christopher Marquis, and Christian Seelos. "Problem, Person, and Pathway: A Framework for Social Innovators." In Handbook of Inclusive Innovation: The Role of Organizations, Markets and Communities in Social Innovation, edited by Gerard George, Ted Baker, Paul Tracey, and Havovi Joshi, 61–74. Cheltenham, UK: Edward Elgar Publishing, 2019.
      • 23 Sep 2020
      • Blog Post

      Jo Tan (MBA 2021) Draws on Experience

      adjustments before possibly posting it to her Instagram account; @thisisjotan. It has been a learning process as her illustrations continue to evolve. “I’m still trying View Details
      • Working Paper

      How Do Venture Capitalists Make Decisions?

      By: Paul A. Gompers, William Gornall, Steven N. Kaplan and Ilya A. Strebulaev
      We survey 885 institutional venture capitalists (VCs) at 681 firms to learn how they make decisions across eight areas: deal sourcing, investment selection, valuation, deal structure, post-investment value-added, exits, internal firm organization, and relationships... View Details
      Keywords: Venture Capital; Decision Choices and Conditions
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      Gompers, Paul A., William Gornall, Steven N. Kaplan, and Ilya A. Strebulaev. "How Do Venture Capitalists Make Decisions?" NBER Working Paper Series, No. 22587, September 2016.
      • Blog

      How the Pandemic Changed Case Development in Latin America

      At HBS, research and case development are tightly intertwined. Cases provide the opportunity for faculty to develop ideas, gain insight into nascent research questions, and illustrate theory in practice. In addition, case writing provides... View Details
      • 03 Jan 2016
      • News

      NFL Black Monday Insights: How Much Do Coaches Really Matter?

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