Publications

February 2022
Article

Sugar-sweetened Beverage Purchases and Intake at Event Arenas with and without a Portion Size Cap

By: Sheri Volger, James Scott Parrott, Brian Elbel, Leslie K. John, Jason P. Block, Pamela Rothpletz-Puglia and Christina A. Roberto

This is the first real-world study to examine the association between a voluntary 16-ounce (oz.) portion-size cap on sugar-sweetened beverages (SSB) at a sporting arena on volume of SSBs and food calories purchased and consumed during basketball games. Cross-sectional... View Details

Keywords: Sugar-sweetened Beverages; Nutrition Policy; Obesity Prevention; Portion Sizes; Nutrition; Policy; Health; Behavior

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04 Feb 2020
Video

Adi Godrej

Adi Godrej, chair of the India-based consumer products Godrej Group, describes how the firm welcomed the opening of India’s economy in the early 1990s and sought out several joint ventures, including ones with... View Details

17 Jun 2016
News

E-tailers won't be able to push brick-and-mortar businesses towards irrelevance

Benjamin C. Esty

Benjamin Esty is the Roy and Elizabeth Simmons Professor of Business Administration at Harvard Business School. Over the years, he has taught a variety of courses ranging from advanced corporate finance and project finance to competitive strategy and leadership. He... View Details

Keywords: consumer products; consumer products; consumer products; consumer products; consumer products; consumer products; consumer products

March 2022
Case

Unilever: Remote Work in Manufacturing

By: Prithwiraj Choudhury and Susie L. Ma

In December 2021, Unilever—one of the world’s largest producers of consumer goods—was in the midst of a pilot project to digitize its manufacturing facilities and enable remote work for factory employees. This was possible because of an earlier project to retrofit a... View Details

Keywords: Change; Globalization; Information Technology; Technology Adoption; Human Resources; Jobs and Positions; Operations; Education; Training; Manufacturing Industry

June 1997 (Revised May 1998)
Case

Exploring Brand-Person Relationships: Three Life Histories (Condensed)

The idea that "relationships" exist between consumers and products has implicitly occupied a central place in brand marketing thought and practice. Now as relational (one-on-one) marketing is said to be replacing transactional (mass) marketing as the dominant paradigm... View Details

Keywords: Consumer Behavior; Relationships; Brands and Branding

08 Dec 2016
News

A Simple Way to Measure Health Care Outcomes

February 1985 (Revised September 1988)
Case

Komatsu Ltd.

By: Christopher A. Bartlett

Reviews and updates the structure and characteristics of the earth-moving equipment industry presented in the companion case, Caterpillar Tractor Co. After revealing that CAT has suffered major financial losses during the period from 1981 through 1984, the case... View Details

Keywords: Financial Crisis; Machinery and Machining; Price; Growth and Development; Brands and Branding; Product Development; Production; Competitive Strategy; Global Strategy; Manufacturing Industry; Agriculture and Agribusiness Industry; Industrial Products Industry

Career Coach

Claire DSilva

Checkout.com in Strategy & Product. Claire particularly enjoys helping students evaluate potential career paths, identify & engage with interesting new start-ups, develop networking strategies for larger companies, and crack the... View Details

10 Sep 2008
Research & Ideas

Long-Tail Economics? Give Me Blockbusters!

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. The importance of blockbusters has been... View Details

Keywords: by John Quelch; Entertainment & Recreation; Pharmaceutical

18 Aug 2010
News

How We Save (and Spend) Now

31 Mar 2020
News

Reinventing the Direct-to-Consumer Business Model

21 May 2019
News

Layaway loans are back, with a new look

February 2003 (Revised April 2006)
Case

Reaching the Bottom: UniGlobe's Small Local Stores Dilemma

By: Clayton M. Christensen and Lana Newishy

To distribute products to very small retailers in a very fragmented retail environment, the local subsidiary of a large consumer products company created an innovative distribution mechanism. The subsidiary's Small Local Stores division employed middlemen who... View Details

Keywords: Distribution Channels; Innovation and Invention; Consumer Products Industry; Philippines