Publications

04 Mar 2024
Research & Ideas

Want to Make Diversity Stick? Break the Cycle of Sameness

Black judge,” Chang says. Corporate boards still prefer men and white people The researchers conducted a similar analysis with board seats from companies in the S&P 1500 between 2009 and 2014, looking at... View Details

Keywords: by Michael Blanding

Web

AI Enhanced Learning: HBS IT and Faculty Collaborate on Research Navigator Bot | Information Technology

Instructional Design (ID) team quickly got involved, and plans soon emerged to create the Research Navigator—a custom chatbot built in ChatGPT that could be trained to help students refine their... View Details

12 Mar 2006
Research & Ideas

New Research Explores Multi-Sided Markets

School, defines these multi-sided markets as platforms that serve two or more distinct groups of customers who value each other's participation. Examples: EBay provides markets for both buyers and sellers,... View Details

Keywords: by Sean Silverthorne; Technology

March 2016 (Revised February 2023)
Exercise

Advertising Experiments at RestaurantGrades

By: Michael Luca, Weijia Dai and Hyunjin Kim

Advertising Experiments at RestaurantGrades is an exercise in which students are asked to analyze and make a recommendation on the basis of simulated experimental data. The setting is a hypothetical restaurant review company called RestaurantGrades (RG), which shows... View Details

Keywords: Analysis; Digital Marketing

27 Apr 2018
HBS Seminar

Helen Riley, Moonshot Mission Controller at X (formerly Google [x])

January 2021
Case

Saham Group: It's In the Genes

By: Christina R. Wing and Gamze Yucaoglu

The case opens in August 2020 as Moulay Mhamed Elalamy (Mhamed), CEO of the Saham Group (the Group), a pan-African investment company that operates a variety of businesses out of Morocco, contemplates the Group’s identity, its investment strategy, and how to navigate... View Details

Keywords: Family and Family Relationships; Family Business; For-Profit Firms; Transformation; Transition; Emerging Markets; Change Management; Private Equity; Investment; Strategy; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Agriculture and Agribusiness Industry; Morocco; Africa

2011
Other Unpublished Work

International Air Transport Association Vision 2050

By: Michael E. Porter

IATA asked 35 strategic thinkers to develop this vision for the next 40 years for the airline industry. The group benefited greatly by the inspirational and strategic leadership and wisdom of Singapore's Minister Mentor, Lee Kuan Yew. And Harvard University Professor... View Details

Keywords: Strategy; Singapore

Read Now

01 Apr 2020
Blog Post

The Product Design Sprint - 5 Things I Learned in Launch Lab 1

class content, geared to having them develop their ideas for a new venture, build rapid prototypes of their new products, test these prototypes with customers, and assess the viability of the resulting venture by developing a pitch deck... View Details

March 2003 (Revised October 2003)
Case

Campbell Soup Company: Transforming for the 21st Century

By: Lynda M. Applegate and Jamie Ladge

In July 2001, Campbell Soup's newly appointed CEO, Douglas R. Conant, addressed a group of Wall Street analysts and unveiled his plan to kick-start growth. His plan called for organizational renewal and revitalization, redesign of core customer-facing processes... View Details

Keywords: Customer Focus and Relationships; Entrepreneurship; Growth and Development Strategy; Marketing Strategy; Product Marketing; Industry Structures; Production; Supply Chain Management; Competition; Competitive Strategy; Food and Beverage Industry; Food and Beverage Industry; United States

Find at Harvard

July 2008 (Revised July 2020)
Case

Managing a Global Team: Greg James at Sun Microsystems, Inc. (A)

By: Tsedal Neeley and Thomas J. DeLong

Greg James, a global manager at Sun Microsystems, Inc., sets out to meet with his entire 43-member customer implementation team spread across India, France, the United Arab Emirates, and the United States of America to resolve a dire customer system outage as required... View Details

Keywords: Groups and Teams; Global Range; Management; Customer Satisfaction; Service Delivery; Crisis Management; Conflict and Resolution; Technology Industry; India; United Arab Emirates; France; United States

05 Dec 2023
Cold Call Podcast

Tommy Hilfiger’s Adaptive Clothing Line: Making Fashion Inclusive

Keywords: Fashion; Consumer Products; Apparel & Accessories; Retail

June 2023 (Revised February 2024)
Case

Betting on Green Steel

By: George Serafeim and Sofoklis Melissovas

'Betting on Green Steel' traces the innovative journey embarked upon by a group of MBA students who have set out to conceive a novel steelmaker that pioneers the production of green steel. The ensemble is confronted with a series of critical choices that will shape the... View Details

Keywords: Decarbonization; Sustainability Management; Technology; Industrialization; Climate Risk; Energy; Entrepreneurship; Environmental Sustainability; Technology Adoption; Climate Change; Innovation and Invention; Business Strategy; Family Business; Steel Industry; Middle East; India

Web

The VideaHealth AI Factory: CEO Florian Hillen on Speed, Scale, and Innovation | Information Technology

preserve their culture as their company scaled? Most importantly, if they wanted to gain the trust of providers and patients, how accurate did Videa’s technology need to be? The multimedia case was produced in partnership with Professor... View Details

January 2019 (Revised October 2019)
Case

Glossier: Co-Creating a Cult Brand with a Digital Community

By: Jill Avery

Glossier’s proclaimed strategy was “born from content; fueled by community.” The digital-first, direct-to-consumer beauty brand had experienced rapid growth, with sales up 600% in 2017 and a customer portfolio that grew by threefold. But, its founder, Emily Weiss, was... View Details

04 Apr 2023
What Do You Think?

How Does Remote Work Affect Innovation?

team weren’t even on the ads team It was the culture that attracted . These five engineers . To the company in the first place. How would this story play out if Google had relied heavily on remote work at... View Details

Keywords: by James Heskett

May 2025 (Revised May 2025)
Case

Humana Commits to Value-Based Care

By: V.G. Narayanan, Henry Eyring and David Lane

In late 2023, CEO Bruce Broussard reviewed health insurer Humana’s transformation into a value-based care ecosystem. Under its CenterWell brand, the several millions of members in Humana Medicare Advantage plans now had access to Humana-provided primary care, home... View Details

Keywords: Business Model; Business Units; Financing and Loans; Innovation Strategy; Growth and Development Strategy; Service Operations; Mergers and Acquisitions; Insurance; Health Care and Treatment; Partners and Partnerships; Health Industry; Insurance Industry; United States

26 Sep 2023
Book

Digital Strategy: A Handbook for Managing a Moving Target

providing firms with a wide variety of strategic solutions. The book was coedited by Feng Zhu, the MBA Class of 1958 Professor of Business Administration at Harvard Business School, along with Carmelo Cennamo of Copenhagen Business School View Details

Keywords: by Dina Gerdeman; Information Technology; Technology

October 2016
Case

Supercell

By: William R. Kerr, Benjamin F. Jones and Alexis Brownell

Supercell is a young Finnish smartphone game company with an unusual team structure and company philosophy. It is already one of Finland’s most valuable companies, and despite being only six years old, it has put up some impressive numbers: as of 2016, it has released... View Details

Keywords: Supercell; Finland; Video Games; Firm Structure; Startups; Games, Gaming, and Gambling; Groups and Teams; Video Game Industry; Finland