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Show Results For
- All HBS Web
(4,409)
- People (6)
- News (972)
- Research (2,743)
- Events (10)
- Multimedia (32)
- Faculty Publications (1,729)
- 17 Sep 2001
- Research & Ideas
Is There Help for the Big Ticket Buyer?
important buying episodes. JCR has had a significant effect on the teaching and research directions of marketing departments and on the marketing strategies of major consumer product firms. My vision of... View Details
Keywords: by Max H. Bazerman
- Research Summary
Overview
Dr. Lurtz researches the history of agricultural economies in Latin America. She has a particular interest in export agriculture and attendant state- and locally-driven modernization projects. Her current work looks to the coffee economy of southern Mexico in the 19th... View Details
Keywords: Coffee Production; Institutions; Property Rights; Labor History; Credit; Modernization; Development Economics; Rural Scope; Trade; Food; Agribusiness; Cross-Cultural and Cross-Border Issues; Globalized Economies and Regions; Goods and Commodities; History; Growth and Development; Emerging Markets; Agriculture and Agribusiness Industry; Latin America; Mexico; Central America
- September 2017
- Supplement
Taj Hotels: Leading Change, Driving Profitability (B)
By: Krishna Palepu, Anjali Raina and Rachna Chawla
The Taj Group financial in March 2017 reflects a turnaround in performance. The new branding strategy is described. View Details
- 24 Apr 2014
- News
Using storytelling to transform the retail experience
Stories make sales. That’s the philosophy of Jennifer Lee Koss (AB 2001, MBA 2008), cofounder of BRIKA, an online shop for modern and elevated craft. BRIKA (from fabricá, the Spanish word for factory) enhances the appeal of its well-crafted goods (many of them... View Details
- March 2025
- Teaching Note
Kering Eyewear
By: Rohit Deshpandé and Nicole Zelazko
This teaching note provides comprehensive documentation of how to use the Kering Eyewear case (HBS No. 525-027). View Details
Keywords: Mergers and Acquisitions; Business Conglomerates; Business Subsidiaries; Global Strategy; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Product Marketing; Product Positioning; Distribution; Product; Luxury; Apparel and Accessories Industry; Fashion Industry; Retail Industry; United States
- 20 Nov 2007
- First Look
First Look: November 20, 2007
MaterialsColgate Max Fresh: Global Brand Roll-Out Harvard Business School Case 508-009 In February 2005, Nigel Burton, in his third year as president of global oral care at Colgate-Palmolive Company (CP),... View Details
Keywords: Martha Lagace
- Career Coach
Nicole Ledoux
evaluating large vs. small companies and traditional vs. alternative career paths), Networking, Resume and Cover Letter Review, Interviewing Work Experience: 88 Acres (Co-founder & CEO, start-up Consumer Products company in the Natural Foods space); State Street... View Details
- 01 Mar 2009
- News
Health Care a Top Priority at HBS
The HBS Healthcare Initiative is one of five interdisciplinary areas of interest that is a priority of the School (along with the Entrepreneurship, Leadership, Social Enterprise, and Global initiatives). Its director, Cara Sterling, who... View Details
- 01 Sep 2010
- News
Dean Nohria Looks Ahead
been living in an America-centric world in terms of business education and the conduct of business. The most important management practices were being developed at American companies. That’s changing. Although America will continue to be enormously important and a... View Details
Keywords: Roger Thompson
- 01 Sep 2016
- News
The Taxi Wars of Jakarta
huge inefficiency.” It was while attending HBS that Makarim formed Go-Jek, a more efficient ojek service that organized 20 or so drivers through a call center; he relied on word of mouth to market the idea to friends and relatives in a... View Details
- 25 Feb 2020
- News
The Influence of Geography on Work and Innovation
Illustration by VectorStock As a doctoral student at HBS, Prithwiraj “Raj” Choudhury identified a little-studied phenomenon in innovation: Managers from emerging markets who migrated to the United States for jobs at multinational... View Details
Keywords: April White
- 31 Jan 2017
- Research & Ideas
The Dow at 20,000: What's That All About?
economy in the last hundred-plus years. There was no specific event that brought the Dow over the 20,000 mark last week. Markets exhibit a fairly large degree of short-term volatility, so once you get close to 20,000, normal daily View Details
Keywords: by Jim Aisner
- Web
Company databases: which database to choose? | Baker Library
developments. Also, screen for HBS alumni status. For a multimedia learning module on Capital IQ check out our Learn with Baker Library Capital IQ Introduction. EMIS Availability: HarvardKey Strengths/Unique Features: Current company information from more than 500... View Details
- 01 Sep 2008
- News
The Levitt Brand
“The Globalization of Markets.” In it, he described “a new commercial reality — the emergence of global markets for standardized consumer products on a previously unimagined... View Details
- June 2002 (Revised September 2002)
- Case
Pokemon: Gotta Catch 'Em All (Abridged)
By: Youngme E. Moon
Pokemon, the colloquial name given to a collection of 150 fantastic, animal-inspired creatures with organic powers and the capacity to evolve, are the stars of video games, trading card games, and TV cartoons. Conceived in Japan in 1996, Pokemon quickly became that... View Details
Keywords: Brands and Branding; Age; Business or Company Management; Marketing Strategy; Product Launch; Cross-Cultural and Cross-Border Issues; Copyright; Video Game Industry; Entertainment and Recreation Industry; Japan; Asia; United States
Moon, Youngme E. "Pokemon: Gotta Catch 'Em All (Abridged)." Harvard Business School Case 502-092, June 2002. (Revised September 2002.)
- October 1988 (Revised December 1994)
- Supplement
Major Home Appliance Industry in 1988
By: David J. Collis and Nancy Donohue
Updates developments in the industry. Included among these are GE's reinvestment program, GE and Whirlpool's bidding war for Roper, Sears' expansion into selling brand names, Whirlpool's expansion into the European markets, and a number of other examples of this kind... View Details
Keywords: Development Economics; Investment; Globalization; Brands and Branding; Bids and Bidding; Expansion; Europe
Collis, David J., and Nancy Donohue. "Major Home Appliance Industry in 1988." Harvard Business School Supplement 389-056, October 1988. (Revised December 1994.)
- 01 Jun 2012
- News
What Industrial Policy?
manufacturing in this country might look a lot more attractive.) By subsidizing other industries so generously, we have tilted the scales away from manufacturing. Thus, its decline is not completely a result of “natural” market forces.... View Details
- 21 Jul 2010
- Research & Ideas
HBS Faculty Debate Financial Reform Legislation
research on financial markets and regulation and who, in many cases, have held leadership positions in the financial sector, think about the bill and its intended (and unintended) consequences? Below, HBS faculty members Robert Steven... View Details
Keywords: by Staff
- 27 Sep 2024
- Research & Ideas
Charting 'Cheapflation': How Budget Brands Got So Pricey
phenomenon as “cheapflation.” In the United States, the prices of the cheapest food products climbed 30 percent between January 2020 and May 2024, outpacing the 22 percent increase of the fanciest foods. Cheapflation: A global phenomenon... View Details
Keywords: by Ana Elena Azpúrua
- 01 Oct 1999
- News
The Same the World Over: Focusing on Customers and Innovation Brings Success
marketing found among the most successful Asian firms in the study appears to hold true across the board - in consumer goods organizations, industrial firms, product companies, and service providers alike, without regard to the size of... View Details
Keywords: Peter K. Jacobs