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  • February 2021
  • Teaching Plan

Soofa: Displaying the Right Path?

By: Jeffrey J. Bussgang and Amy Klopfenstein
This teaching plan serves as a supplement to the case “Soofa: Displaying the Right Path?” HBS 820-098. The case explores the tension between two different financing and expansion plans for a startup, and explores issues related to business model pivots and industry... View Details
Keywords: Business Ventures; Business Model; Business Plan; Business Startups; Entrepreneurship; Decision Making; Decisions; Judgments; Ethics; Geography; Geopolitical Units; Finance; Investment; Markets; Market Entry and Exit; Demand and Consumers; Media; Society; Urban Development; Sustainable Cities; Information Technology; Information Infrastructure; Digital Platforms; Strategy; Business Strategy; Expansion; Relationships; Capital; Venture Capital; Advertising Industry; Technology Industry; Media and Broadcasting Industry; North and Central America; United States; Massachusetts; Cambridge
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Bussgang, Jeffrey J., and Amy Klopfenstein. "Soofa: Displaying the Right Path?" Harvard Business School Teaching Plan 821-055, February 2021.
  • 04 Jan 2012
  • What Do You Think?

Income Inequality: What’s the Right Amount?

business and society." The right amount of income inequality may be hard to determine, but respondents to this month's column offered up a number of measures, some more straightforward than others. Comments suggesting that right amount included: "the point... View Details
Keywords: by Jim Heskett
  • November 2003 (Revised March 2004)
  • Case

Drilling South: Petrobras Evaluates Pecom

By: Mihir A. Desai and Ricardo Reisen de Pinho
The Brazilian oil company, Petrobras, is evaluating the acquisition of an Argentine oil company, the Perez Companc Group (Pecom). The acquisition would increase Petrobras' oil reserves and expand its interests outside Brazil, a significant step for the largest company... View Details
Keywords: Mergers and Acquisitions; Forecasting and Prediction; Financial Crisis; Non-Renewable Energy; Cross-Cultural and Cross-Border Issues; Corporate Governance; Risk Management; Emerging Markets; State Ownership; Performance Evaluation; Risk and Uncertainty; Valuation; Energy Industry; Argentina; Brazil
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Desai, Mihir A., and Ricardo Reisen de Pinho. "Drilling South: Petrobras Evaluates Pecom." Harvard Business School Case 204-043, November 2003. (Revised March 2004.)
  • 12 Feb 2019
  • First Look

New Research and Ideas, February 12, 2019

bearers of bad news is mitigated when recipients are made aware of the benevolence of the messenger’s motives. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55611 March 2019 Enterprise & Society Oral History and the Business History of View Details
Keywords: Dina Gerdeman
  • June 2014
  • Teaching Note

Andreessen Horowitz

By: Thomas Eisenmann
Andreessen Horowitz (a16z), a venture capital firm launched in 2009, has quickly broken into the VC industry's top ranks, in terms of its ability to invest in Silicon Valley's most promising startups. The case recounts the firm's history; describes its co-founders'... View Details
Keywords: Business Model; Venture Capital; Disruption; Organizational Structure; Entrepreneurship; Industry Structures; Service Industry; United States
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Eisenmann, Thomas. "Andreessen Horowitz." Harvard Business School Teaching Note 814-117, June 2014.
  • 26 Sep 2024
  • HBS Case

If a Car Can Drive Itself, Can It Make Life-or-Death Decisions?

lambasts carmakers that say their AVs will prioritize passengers’ lives over pedestrians, but research shows most customers will not step inside truly egalitarian vehicles. Marketing hype spurs adoption, a necessary step for training AI... View Details
Keywords: by Tom Quinn; Auto; Technology
  • 21 Jul 2009
  • First Look

First Look: July 21

motivated illusions were incorporated into our understanding of negotiations. Several promising areas of research have emerged in recent years, drawing from other disciplines and informing the field of negotiations, including work on the... View Details
Keywords: Martha Lagace
  • 19 Dec 2012
  • Research & Ideas

How to be Extremely Productive

your goal is a great marketing plan or a brilliant idea for a software system, it doesn't matter if it took 2 hours or 20 hours. The client is paying for the quality of the solution. Q: What do you think about the issue of flexible work... View Details
Keywords: by Deborah Blagg
  • 27 Jul 2019
  • Op-Ed

Does Facebook's Business Model Threaten Our Elections?

investing billions of dollars and tens of thousands of employees and contractors to implement it. The market capitalization of the company dropped over $100 billion in one day, now roughly back to the pre-crisis level. At the same time,... View Details
Keywords: by George Riedel
  • 13 Mar 2007
  • First Look

First Look: March 13, 2007

Enterprise Capital Markets Harvard Business School Case 307-078 Seeking to impact global poverty and philanthropy, eBay founder Pierre Omidyar donates $100 million to Tufts University for a trust restricted to investment in microfinance.... View Details
Keywords: Martha Lagace
  • 27 Jan 2003
  • Research & Ideas

New Cluster Mapping Project Helps Companies Locate Facilities

are many companies with which to partner. Being part of a cluster facilitates change and speeds innovation—both fundamental to modern, knowledge-based competition. Q: Over the next ten or twenty years, what new clusters do you think will View Details
Keywords: by Sean Silverthorne
  • 04 Jun 2018
  • Research & Ideas

Think of it as Professors in Cars Having Coffee

emerged from bankruptcy. “I did the quick calculation that you could buy and control all the US (gun) capacity for about $2 billion,” he said. His colleague sitting nearby, Felix Oberholzer-Gee, chimed in. “As the owner, you could do... View Details
Keywords: by Sean Silverthorne; Education; Entertainment & Recreation
  • 02 Aug 2016
  • First Look

August 2, 2016

instead for consumer attention. We model and characterize how households allocate their scarce attention in arguably the largest market for attention: the Internet. Our characterization of household attention allocation operates along... View Details
Keywords: Sean Silverthorne
  • 28 Aug 2006
  • Research & Ideas

Online Match-Making with Virtual Dates

an assistant professor at HBS in the marketing unit while Ariely is a professor of management science at MIT. Even when we have well-articulated stories about the kind of person we want to meet, we’re often wrong.—Michael Norton While... View Details
Keywords: by Martha Lagace; Publishing
  • 12 Oct 1999
  • Research & Ideas

Building Bridges: New Dimensions in Negotiation

differences in their forecasts of future events (such as the profitability of a business being sold), attitudes toward risk and time, tax and regulatory status, market and technological knowledge and access, and so on. The third dimension... View Details
Keywords: by Anita M. Harris
  • 02 Oct 2018
  • First Look

New Research and Ideas, October 2, 2018

occupation or possession by grant/gift, and tributary or chieftaincy. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54766 Opportunistic Returns and Dynamic Pricing: Empirical Evidence from Online Retailing in Emerging... View Details
Keywords: Dina Gerdeman
  • July 2023
  • Case

Honeycomb

By: Jeffrey J. Bussgang and Kumba Sennaar
Honeycomb, an audio app enabling seniors to record stories and save family memories, suddenly draws interest from a younger user demographic. The co-founders consider pivoting to better serve this new user demographic. How should they think about strategy, brand, and... View Details
Keywords: Entrepreneurship; Venture Capital; Operations; Business Startups; Customer Focus and Relationships; Age; Brands and Branding; Technology Industry; United States
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Bussgang, Jeffrey J., and Kumba Sennaar. "Honeycomb." Harvard Business School Case 824-012, July 2023.
  • June 2010 (Revised September 2010)
  • Case

athenahealth: Innovating in Response to a Crisis in Healthcare

When Jonathan Bush and his partner, Todd Park, realized that their revolutionary approach to delivering clinical care was being stymied by the inefficiencies in the healthcare system and insurance red tape, they turned their proprietary technology, athenaNet, to a new... View Details
Keywords: Entrepreneurship; Health Care and Treatment; Information Management; Innovation and Invention; Brands and Branding; Product Development; Health Industry; United States
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Chakravorti, Bhaskar, Laura Winig, and Naeem Husain Arastu. "athenahealth: Innovating in Response to a Crisis in Healthcare." Harvard Business School Case 810-079, June 2010. (Revised September 2010.)
  • 06 Dec 2016
  • First Look

December 6, 2016

same time, the nation sustained an expansive and brutal system of human bondage. This was no mere coincidence. Slavery's Capitalism argues for slavery's centrality to the emergence of American capitalism in the decades between the... View Details
Keywords: Sean Silverthorne
  • 18 Sep 2018
  • First Look

New Research and Ideas, September 18, 2018

Ratcheting, Competition, and the Diffusion of Technological Change: The Case of Televisions Under an Energy Efficiency Program By: Amano, Tomomichi, and Hiroshi Ohashi Abstract—In differentiated goods markets with societal implications,... View Details
Keywords: Dina Gerdeman
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