Publications

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03 Jan 2023
Cold Call Podcast

Wordle: Can a Pandemic Phenomenon Sustain in the Long Term?

Keywords: Re: Christina M. Wallace; Entertainment & Recreation; Media & Broadcasting

01 Oct 2007
Research & Ideas

Encouraging Dissent in Decision-Making

beliefs that foam strikes incurred during the launch of the space shuttle Columbia posed no risk to its fuselage. This propensity to maintain silence, a flaw at once personal and organizational, is... View Details

Keywords: by Garry Emmons

Research Summary

Overview

By: Lauren H. Cohen

For Professor Cohen's recent articles and working papers, please visit his personal website. View Details

07 Jul 2008
Research & Ideas

Innovation Corrupted: How Managers Can Avoid Another Enron

for natural gas, and to create derivative supply contracts that could help customers manage the risks of demand volatility and price swings more effectively than before. In... View Details

Keywords: by Martha Lagace; Energy; Utilities

September 2014
Case

Crescent Pure

By: John A. Quelch and Alisa Zalosh

Executives from Portland Drake Beverages (PDB) are meeting to determine the appropriate product positioning and advertising campaign for the launch of Crescent Pure, a specialty organic beverage. They have 3 options for positioning: should Crescent Pure be positioned... View Details

01 Sep 2021
News

The Problem of Social Benefit

December 18, 2023
Article

Are Everywhere Stores the New Face of Retail?

By: David R. Bell, Santiago Gallino and Antonio Moreno

Historically, customer engagement and product fulfillment occurred in the same place — a traditional retail store. But today, retailers are beginning to explore how they can create opportunities for customers to engage with products in native environments. A related... View Details

Keywords: Customer Focus and Relationships; Consumer Behavior; Distribution; Logistics; Retail Industry

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21 Feb 2013
HBS Seminar

Barry Wellman, University of Toronto

April 2014
Article

The Limits of Scale: Companies That Get Big Fast Are Often Left Behind. Here's Why.

By: Hanna Halaburda and Felix Oberholzer-Gee

The value of many products and services rises or falls with the number of customers using them; the fewer fax machines in use, the less important it is to have one. These network effects influence consumer decisions and affect companies' ability to compete. Strategists... View Details

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Jan 09 2013
Testimonial

GMP: The Value of the Program

October 2018
Case

BreezoMeter: Making Air Pollution Data Actionable

By: Frank V. Cespedes, Allison M. Ciechanover and Margot Eiran

The case focuses on an Israeli startup that provides actionable air pollution data and forecasts. The company has over 50 enterprise customers and its tool reached a million people daily in 67 countries. The co-founders wrestle with which markets and customers to focus... View Details

Keywords: Startups; Entrepreneurship; Business Startups; Pollutants; Analytics and Data Science; Sales; Marketing; Decision Choices and Conditions; Technology Industry; Israel; United States

April 2011
Case

Porcini's Pronto: "Great Italian cuisine without the wait!"

By: James L. Heskett and Richard Luecke

Porcini's Inc. operates a chain of 23 full-service restaurants located near shopping malls and downtown areas in the northeastern United States. Known for providing excellent service, Porcini's serves high-quality Italian cuisine made from fresh ingredients. Looking... View Details

19 May 2011
Research & Ideas

Empathy: The Brand Equity of Retail

example of a hospital patient who consistently refused to follow medical orders, gave all the doctors bad reviews in customer surveys regardless of quality of care, and eventually threatened to strip naked... View Details

Keywords: by Carmen Nobel; Health

08 Oct 2021
Blog Post

8 Stories from PRIDE for National Coming Out Day

celebrate those around you and celebrate yourself. Here, students share their personal stories through the National Coming Out Day student storyboard series organized by the PRIDE club. Visit @prideathbs on... View Details

March 2011 (Revised August 2012)
Case

Caesars Entertainment: CodeGreen

By: George Serafeim, Robert G. Eccles and Tiffany A. Clay

The case describes the development of Caesar's sustainability initiative program, the effect of the initiative on employee engagement and motivation, and on customer satisfaction. View Details

Keywords: Customer Satisfaction; Employees; Corporate Social Responsibility and Impact; Environmental Sustainability; Motivation and Incentives; Entertainment and Recreation Industry; Entertainment and Recreation Industry