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  • All HBS Web  (6,609)
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  • 07 Dec 2010
  • First Look

First Look: Dec. 7

the company's marketing department into an integral part of product development, product management, and strategic planning after years of relative neglect is considered. The role of Chief Executive Officer... View Details
Keywords: Sean Silverthorne
  • 21 Apr 2009
  • First Look

First Look: April 21, 2009

bureaucrats. High-skilled bureaucrats face less frequent political transfers and lower variability in the importance of their posts. We find evidence of two alternative paths to career success: officers of higher View Details
Keywords: Martha Lagace
  • 23 Dec 2014
  • First Look

First Look: December 23

care for congenital heart disease conditions beginning in 1995 and had initiated universal outcome measurement. In 2014, the challenge was to continue to improve care in a complicated patient population and... View Details
Keywords: Carmen Nobel
  • 25 Feb 2008
  • Sharpening Your Skills

Sharpening Your Skills: Starting a Business

why they're going to be compelled to buy." A key issue is who do you do business with initially who lets the venture start moving down the "right" product road... View Details
  • 13 Jul 2010
  • First Look

First Look: July 13

initially positive indirect network effects decrease in strength, reach their limit, and eventually turn negative. The limit to network effects is different for different types of agents. For agents with few... View Details
Keywords: Martha Lagace
  • 21 Jan 2009
  • First Look

First Look: January 21, 2009

JetBlue moved from a single aircraft type (i.e., the Airbus 320, or A320) to a fleet with two types of aircraft by adding the smaller Embraer 190, or E190. Students are View Details
Keywords: Martha Lagace
  • 18 Jun 2013
  • First Look

First Look: June 18

mid-2012 Lit Motors had created both engineering and design prototypes and conducted initial customer tests on less than $750,000 of investment. Lit Motors' founder, Daniel Kim, had started the company to... View Details
Keywords: Anna Secino
  • 12 Aug 2002
  • Op-Ed

Using Big Business to Fight Poverty

combat these scourges is for rich countries to double their foreign aid budgets, and Gordon Brown, the United Kingdom's chancellor of the exchequer, has called for a new Marshall Plan to fight poverty. Both... View Details
Keywords: by George C. Lodge
  • 29 May 2012
  • First Look

First Look: May 29

of strong ties to resistors accruing to the change agent are weaker and may yet turn into liabilities that reduce the likelihood of change adoption. Analyses of longitudinal data from 68 multi-method case... View Details
Keywords: Sean Silverthorne
  • 20 Aug 2013
  • First Look

First Look: August 20

compensation plan. Substantively, the paper sheds insights on how different elements of the compensation plan enhance productivity. We find evidence that: (1) bonuses enhance productivity across all... View Details
Keywords: Anna Secino
  • 05 Mar 2013
  • First Look

First Look: March 5

confidence and departure. Minguela must repair the damage to Blink's management team, restore investor confidence, and continue Blink's rapid growth to deliver on the venture's View Details
Keywords: Sean Silverthorne
  • 17 May 2004
  • Research & Ideas

Why We Don’t Study Corporate Responsibility

managers' social initiatives are akin to using a dishwasher to wash clothes. Corporations can contribute best to society if they do what they do best: employ a workforce to provide goods and services to the... View Details
Keywords: by Manda Salls
  • 07 Nov 2007
  • Op-Ed

How Marketing Hype Hurt Boeing and Apple

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Last month, Boeing stock went wobbly on news that test flights and View Details
Keywords: by John Quelch; Aerospace; Consumer Products
  • 05 Apr 2017
  • Research & Ideas

For Women Especially, It Pays to Know What Car Repairs Should Cost

that they have. That was a very exciting result for me.” One lesson for women is that they should mention their price expectations up front. “This lowers the initial quote while not negatively affecting any... View Details
Keywords: by Wendy Guild Swearingen; Auto; Service
  • 19 Jun 2013
  • Research & Ideas

Analyzing Institutions to Solve Big Problems

Development at the Base of the Pyramid" explores a 2012 sanitation initiative in which Indian Union Minister Jairam Ramesh advised women not to marry men whose houses... View Details
Keywords: by Carmen Nobel & Anna Secino
  • 13 Jan 2015
  • First Look

First Look: January 13

possible priorities for the company's "Project Symphony," guaranteeing the winners a high level of visibility and support across the media conglomerate's broadcast... View Details
Keywords: Sean Silverthorne
  • 05 Jun 2019
  • Research & Ideas

If Your Customers Don't Care What You Charge, What Should You Charge?

assuming that all customers are shoppers leads to overestimating their overall price sensitivity. Big lessons from a simple product In the context of retail gas, which many consumers view as a standardized product, a station’s location... View Details
Keywords: by Kristen Senz; Energy
  • 06 Feb 2018
  • First Look

First Look at New Research and Ideas: February 6, 2018

to demonstrate the full economic and social benefit of BD’s shared value initiatives. The competition for internal capital and the challenges of taking on new types of products... View Details
  • 13 Apr 2015
  • Research & Ideas

3 Ways Firms Can Profit From Environmental Investments

In the course of her work, Rebecca Henderson meets business executives who don't address the threat of climate change because they don't believe that it exists. Her recommendation: They should consider investments in environmental sustainability anyway, assuming that... View Details
Keywords: by Carmen Nobel; Energy; Utilities
  • 24 Oct 2012
  • Research & Ideas

Want People to Save More? Send a Text

safety net for emergencies, but also would reduce financial stress and improve their quality of life. "In the private sector, a lot of startups fail, and the market provides a signal about whether View Details
Keywords: by Kim Girard
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