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  • Teaching Interest

Overview

By: Peter Tufano
Tufano is the convener for an innovative global doctoral reading group, The Financial Economics of Climate and Sustainability (FECS). This novel course, taught with professors from Yale, Columbia, Stanford, Texas, Imperial, NYU, Mannheim, and Oxford brings together... View Details
  • Research Summary

Overview

By: Jeffrey J. Bussgang

Start Up Strategy and Management
Bussgang’s research focuses on applying Lean Startup principles to early-stage technology companies as well as the challenges and opportunities when scaling startups. His work led to the creation of the MBA elective... View Details

  • Web

Generative AI - Alumni

last paragraph should focus on my personal interests in community involvement and how I have dedicated much of my time outside of work to the [focus area]. I have indicated the job description in double quotes and my resume in another... View Details
  • 21 Dec 2010
  • First Look

First Look: December 21

the period from 1996 to 2005 to test the hypothesized relationships. How Managers Use Multiple Media: Discrepant Events, Power and Timing in Redundant Communication Authors:P.M. Leonardi, T.B. Neeley, and E.M. Gerber... View Details
  • Web

Blog | Social Enterprise | Harvard Business School

Summer Fellows Program, the Social Enterprise Founder Forum is offered to stud... Investing for Community and Capital Market Impact: SE Summer Fellow Emily Tekamp (MBA 2025) Emily Tekamp 07 Aug 2024 The HBS Summer Fellows Program enables... View Details
  • 12 May 2022
  • Book

Why Digital Is a State of Mind, Not Just a Skill Set

Keywords: by Sean Silverthorne
  • Web

Alumnae Circles - Alumni

occasionally need to miss a meeting. However, the Circle dynamic can be negatively affected by members who don't make their best efforts to show up. Commitment truly is the magic to making a Circle work. Community Values All members are... View Details
  • Web

Alumni Engagement | Social Enterprise | Harvard Business School

resources on governance. Sign Up For OnBoard Program Updates The Leadership Collaborative The Leadership Collaborative is designed to connect and support alumni deeply engaged in social impact as a career and who are currently working full time in the field. This View Details
  • October 2015
  • Case

DRW Technologies

By: Stephen A. Greyser and William Ellet
Ed Claiborne is a newly hired corporate vice president of procurement for DRW Technologies, a company that produces advanced military systems with 21 plants in the United States. Claiborne was hired from another company from within the industry, and the news of his... View Details
Keywords: Announcements; Management Style; Organizational Structure; Leadership Style; Human Resources
Related
  • September 2011 (Revised August 2013)
  • Case

The Pepsi Refresh Project: A Thirst for Change

By: Michael I. Norton and Jill Avery
In 2010, for the first time in 23 years, PepsiCo did not invest in Superbowl advertising for its iconic brand. Instead, the company diverted this $20 million to the social media-fueled Pepsi Refresh Project: PepsiCo's innovative cause-marketing program in which... View Details
Keywords: Risk Management; Marketing Strategy; Customer Focus and Relationships; Advertising Campaigns; Investment Return; Brands and Branding; Marketing Communications; Social Marketing; Cost vs Benefits; Food and Beverage Industry
Related
  • Profile

Christina Byrd

Uber,” says Christina, “I realized how important it was to speak the language of any role in the organization, and to communicate the value of HR to people who don’t necessarily understand it.” She decided to pursue an MBA because, “I... View Details
  • 04 Apr 2023
  • What Do You Think?

How Does Remote Work Affect Innovation?

measures.” Nick C. suggested several proxies through which the relationship might be measured. These included “market and customer reactions employee and service provider experiences of ‘lived purpose’ (and) stakeholder and community... View Details
Keywords: by James Heskett
  • 01 Nov 1999
  • Research & Ideas

John H. Patterson and the Sales Strategy of the National Cash Register Company, 1884 to 1922

create a method of sales management that encompassed all aspects of selling, from the calculation of quotas and commission rates to the motivation of discouraged salesmen. This excerpt looks at one aspect of the Patterson method: the N.C.R. Primer. J.H.Patterson To... View Details
Keywords: by Walter A. Friedman
  • 28 Apr 2015
  • First Look

First Look: April 28

an iPref plus a common share? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/215037-PDF-ENG Harvard Business School Case 815-093 Codecademy: Monetizing a Movement? Codecademy, an open-platform, online community for learning... View Details
Keywords: Sean Silverthorne
  • 11 Mar 2019
  • Research & Ideas

Branding Sells Cereal, Handbags, and Vacations. Can It Sell a Country?

The 70th anniversary of Israel’s founding last year stirred reflection about the country’s image, values, and position in the world among everyone from former diplomats to Hollywood actors. Despite efforts to portray Israel as modern and safe, the Israeli-Palestinian... View Details
Keywords: by Danielle Kost; Tourism
  • 09 Jun 2022
  • Blog Post

The MBA Class of 2022 Looks Back

following all guidelines, we were able to celebrate Diwali as a section. It was the first time that I felt a sense of community and the first time that I realized that the people surrounding me were going to be in my life for the rest of... View Details
  • Profile

Meagan Hill

then form a revised view. But it's great training for any career path." Meagan is part of a Mohawk community from a small rural town southwest of Toronto. She believes her classmates' wide range of "backgrounds, ethnicities, and... View Details
Keywords: Financial Services
  • 21 Aug 2000
  • Research & Ideas

Inside the OR: Disrupted Routines and New Technologies

patients vital pressures. "The new technology thus disrupts a well established OR team routine and requires new communication patterns and information flows. Successfully enacting this change affects deeply engrained status... View Details
Keywords: by Hilah Geer
  • 23 Oct 2000
  • Research & Ideas

The Strategy-Focused Organization

these key ingredients had been lacking in past discussions. Accountability for pieces of the strategy was now clearly established within the team. McCool and Brian Baker played central roles in communicating the new strategy and the... View Details
Keywords: by Robert S. Kaplan & David P. Norton
  • 16 Mar 2021
  • Blog Post

2+2 Where Are They Now Spotlight: Smitha Das (MBA 2018)

commitment to learning and community – I’m excited to stay connected to the school and its network to broaden and deepen my understanding of business and leadership and ultimately realize my goals. Are you still in touch with your fellow... View Details