Social Marketing - Publications - Faculty & Research

May 1999
Background Note

Note on Behavioral Pricing

The note introduces the behavioral or psychological aspects of consumer price acceptance. Begins by reviewing the traditional economic approach to product pricing and consumer price acceptance--namely, that consumers should be willing to purchase anytime a product's... View Details

Keywords: Customer Satisfaction; Decisions; Fairness; Price; Marketing Strategy; Behavior; Perspective; Public Opinion

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01 Dec 2018
News

Ask the Expert: Gimme Shelter

of the nonprofit developer Hello Housing, points out that these people are critical to healthy communities: “Some portion of the housing market has to be free from speculation to ensure there’s a place for the people who are supporting... View Details

Keywords: Jen McFarland Flint

Web

Special Collections & Archives | Baker Library

teaching with the case method, helping to shape business education programs and business leaders around the world. The South Sea Bubble, 1720 Explore one of the most extensive collections in the world relating to the first international stock View Details

26 Aug 2016
News

Connecting with the Past

several years as a consultant for Construction Specialties, a manufacturer of specialized architectural products. At the same time, his nephew Mark brought him on board as an investor and marketing consultant in several high-tech... View Details

Keywords: Jill Radsken

01 Jun 1997
News

Ronald P. Mitchell

notes that HBS Ventures generated more than $80,000 for the SA this academic year. "By subsidizing items like yearbooks, as well as social events and intramurals, those funds cut students' costs dramatically." During his tenure, Mitchell... View Details

Keywords: Judith A. Ross

01 Sep 2014
News

Afghanistan’s Hope and Light

20,000 SIM cards at an average of $100 each. (Roshan was second to enter the market after Afghan Wireless; it now has four providers nipping at its heels in a highly competitive market.) Today, the company connects all of Afghanistan’s... View Details

Keywords: Julia Hanna

March 2005 (Revised June 2005)
Background Note

Arbitration between Foreign Investors and Host Governments

By: Louis T. Wells Jr. and Regina Garcia-Cuellar

Explains the emergence of international arbitration as an option for foreign investors with disputes with governments of emerging markets. Presents issues about whether arbitration will remain acceptable to countries and governments. View Details

Keywords: Conflict and Resolution; Foreign Direct Investment; Globalized Markets and Industries; Emerging Markets; Government and Politics

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05 Nov 2013
First Look

First Look: November 5

Incentive Plan By: Chung, Doug J., Thomas Steenburgh, and K. Sudhir Abstract—No abstract available. Publisher's link:http://www.europeanfinancialreview.com/ August 2013 Journal of Financial Economics Acquirer-Target Social Ties and Merger... View Details

Keywords: Sean Silverthorne

Article

Coarse Thinking and Persuasion

By: Sendhil Mullainathan, Joshua Schwartzstein and Andrei Shleifer

We present a model of uninformative persuasion in which individuals "think coarsely": they group situations into categories and apply the same model of inference to all situations within a category. Coarse thinking exhibits two features that persuaders take advantage... View Details

Keywords: Cognition and Thinking; Brands and Branding

April 2005 (Revised August 2012)
Supplement

MedCath Corporation (B)

By: Regina E. Herzlinger and Louisa Neissa

Supplements the (A) case. A rewritten version of an earlier case. View Details

Keywords: Medical Specialties; Market Entry and Exit; Service Delivery; Conflict and Resolution; Horizontal Integration; Medical Devices and Supplies Industry

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May 2008
Article

Excess Comovement of Stock Returns: Evidence from Cross-sectional Variation in Nikkei 225 Weights

By: Robin Greenwood

In the presence of limits to arbitrage, cross-sectional variation in periodic investor demand should be related to the degree of comovement of returns. I exploit the unusual weighting system of the Nikkei 225 index in Japan to identify cross-sectional variation in... View Details

Keywords: Stocks; Investment; Investment Return; Market Transactions; Weight; Performance Expectations; Behavior; Japan

25 Jun 2018
News

Incubating Ideas for the ‘Water Economy’

Australia, Singapore, Israel––that have faced water crises and water needs at a more acute level sooner than some areas of America. “There was previously no easy path to market for innovation in the water industry. It was very hard to... View Details

02 Jul 2001
What Do You Think?

Built to Last or Bought to Sell?

what about social responsibility?" In summary, there seems to be a strong feeling here that if creative destruction is what it takes to outperform the market over long periods of time—the objective... View Details

Keywords: by James Heskett

01 Dec 2008
News

Business at the Summit

Depression. As 2,000 alumni convened on campus Monday, October 13, the U.S. stock market soared to its biggest one-day numerical gain since 1933, following on the heels of an 18 percent decline the previous week, the worst such drop in... View Details

Keywords: leadership; alumni events; Centennial; Business Schools & Computer & Management Training; Educational Services; Finance; Management

2019
Working Paper

Status Pivoting: Coping with Status Threats through Motivated Trade-off Beliefs and Consumption across Domains

By: Dafna Goor, Anat Keinan and Nailya Ordabayeva

Prior research established that status threat leads consumers to display status-related products such as luxury brands. While compensatory consumption in the domain of the status threat (e.g., products associated with financial and professional success) is the most... View Details

Keywords: Status and Position; Luxury; Consumer Behavior

Citation

1997
Chapter

Winners and Losers--Industry Structure in the Converging World of Telecommunications, Computing, and Entertainment

By: D. J. Collis, P. W. Bane and S. P. Bradley

Keywords: Supply and Industry; Communication; Information Technology; Entertainment; Competition; Conflict and Resolution; Telecommunications Industry; Information Technology Industry; Entertainment and Recreation Industry

Citation

01 Mar 2003
News

Brazil Banks on Experience

Ranked among the world’s largest economies, Brazil and the left-leaning government of newly elected President Lu íz In ácio Lula da Silva soothed wary financial markets by selecting Henrique Meirelles (93rd AMP), former head of global... View Details

Keywords: Finance

June 2006 (Revised July 2009)
Case

MassMEDIC: The Massachusetts Medical Device Industry Council

By: Willis M. Emmons III, Michael E. Porter and Spencer Wallace

Set in 2004, as Massachusetts Medical Device Industry Council (MassMEDIC) President Tom Sommer contemplates the future direction of a successful medical device cluster association. Focuses on the formation of cluster organizations and their roles and effectiveness,... View Details

Keywords: Economic Growth; Industry Clusters; Nonprofit Organizations; Social and Collaborative Networks; Cooperation; Massachusetts

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