Media - Publications - Faculty & Research

25 Aug 2009
First Look

First Look: August 25

within their board of directors, the firing of Lynx's founder-CEO and departure of its successor CEO, and a crisis sparked by media allegations that it had been spying on its users. Now that the company is finally becoming profitable, the... View Details

Keywords: Martha Lagace

10 Nov 2008
What Do You Think?

How Much Can You Ask of Your Customers?

play on the standard pre-Internet belief, based on the results of only one research study that became a mantra, that satisfied customers tell five others but dissatisfied customers tell ten. Blackshaw's experience with consumer-generated View Details

Keywords: by Jim Heskett

15 Jun 2020
Blog Post

Black MBA Students Pen Letters to the HBS Community: Letter 1/5

we do. It’s constant and all consuming. The mental, emotional, and physical toll of it can be exhausting. I have a confession: I have not seen Ava DuVernay’s 13th, Selma, or When They See Us. After the murder of Trayvon Martin, I promised myself I would not engage with... View Details

01 Mar 2019
News

The One That Got Away

the media vertical) more profitable. A May 2011 investment memo [cowritten with former colleagues Sunil Nagaraj (MBA 2009) and David Cowan (MBA 1992)] had this to say: Peter and his team were “pioneering the use of machine learning and... View Details

20 Jan 2017
Research & Ideas

Here’s How Businessman Trump Is Likely to Approach the Presidency

government is run by a small number of people calling all the shots. I think his hard-charging tone, coupled with his willingness to single out certain groups — from the media to Muslims to women to Hispanics — as responsible for many of... View Details

Keywords: by Christina Pazzanese

Web

2018 Symposium - Race, Gender & Equity

and Inclusion. Speaking truth: Mobilizing Change Through Artistic Expression "Black Can Be Me": Voicing the Musical Blackness through Song, Scholarship, and Social Media University at Albany, SUNY Kyra Gaunt presents "Black Can Be Me:... View Details

14 Oct 2013
Research & Ideas

Time that Government Reopens for Business

stimulative enough—and they were worried about their reelection prospects. Now you've got a world capital market that is acutely sensitive about what the Fed does. One thing underreported in the media is that when the Fed flooded the US... View Details

Keywords: by Jim Aisner

Web

Board Diversity: Pressure Leads to Action - Blog: RGE Report

requires building a pipeline of female leaders, she said. Canada passed a “comply or explain” mandate related to women on corporate public boards. A study of the results showed that although large, visible firms already are making progress toward more women board... View Details

01 Mar 2008
News

Where Have All the Leaders Gone?

denominator. My own industry is no small part of the problem. We, too, are seeking niches. The fragmentation of the news media means Americans no longer have to listen to the serious discussion of ideas with which they might disagree. If... View Details

Keywords: Government

01 Aug 1998
News

Spring Reunions: Milestones and Memories

technology and entertainment. Since graduation, his career path has wound its way through pay-per-view television programming and new media business development to his current job as president of E! Online. Based on his experience writing... View Details

Keywords: Eileen K. McCluskey

Article

How to Launch Your Digital Platform: A Playbook for Strategists

By: Benjamin Edelman

The ubiquity of Internet access has caused a sharp rise in the number of businesses offering platforms that connect users for communication or commerce. Entrepreneurs are particularly drawn to these platforms because they create significant value and have modest... View Details

Keywords: Platforms; Launch; Mobilization Strategy; Two-Sided Platforms; Network Effects; Adoption; Entrepreneurship; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry; Media and Broadcasting Industry

Citation

Read Now

10 Feb 2015
First Look

First Look: February 10

John A., and Leora Kornfeld Abstract—The new marketing order, as played out on media platforms like YouTube, Twitter and Instagram, is so unlike the order it is displacing that it might seem like bedlam, an asylum of sorts for ideas... View Details

Keywords: Sean Silverthorne

09 Aug 2013
Research & Ideas

Read All About It: Digital CEO Buys Traditional Media!

that Bezos has shown in his leadership at Amazon, including constant commitment to the customer and a long-term approach to innovation, are good news for DC's paper of record. Three Ingredients For Success By: Bharat Anand Henry R. Byers Professor of Business... View Details

Keywords: by Jim Aisner; Journalism & News; Publishing

01 May 2006
Research & Ideas

What Companies Lose from Forced Disclosure

sensitive and important issue in practice, as evidenced by corporate pushback to recent proposals for additional mandatory disclosures. For example, the SEC has proposed mandatory disclosure of certain compensation information; however, several View Details

Keywords: by Ann Cullen; Financial Services

23 Jun 2003
Research & Ideas

Psychology, Pathology, and the CEO

products, software, education, and media in North America and Europe, I've found the same pattern. Organizational pathologies—secrecy, blame, isolation, avoidance, passivity, and feelings of helplessness—arise during a difficult time for... View Details

Keywords: by Rosabeth Moss Kanter

01 Sep 2008
News

Reality to News Biz: Drop Dead

media analyst with Bernstein Research. “A high-cost business model like journalism can’t compete with ‘free.’ ” Blogospheric musing might well thrive in the interim, but only as long as it can crib from a shrinking pool of professional... View Details

Keywords: Roben Farzad; journalism; Publishing Industries (except Internet); Information

01 Oct 2000
News

Books

longest-running and most successful media strategy in U.S. advertising history," according to Advertising Age. McCraw reminds readers that despite the present-day size of behemoths such as McDonald's and Ford Motor Company, each began as... View Details

12 Jun 2014
News

The First Five Years: Minal Mehta (MBA 2011)

work with agencies to execute marketing campaigns, with BollyX, I find myself doing everything from social media posts, website copywriting, event planning, and cold calling, to strategic planning and project managing. Without a huge... View Details

Keywords: fitness; Arts, Entertainment

05 Feb 2019
First Look

New Research and Ideas, February 5, 2019

test,” which would reveal the longer-term health of the country’s largest banks. Purchase this case:https://hbsp.harvard.edu/product/219038-PDF-ENG Harvard Business School Case 919-013 Fishbowl Fishbowl is a social media app that allows... View Details

Keywords: Dina Gerdeman

08 Jul 2014
First Look

First Look: July 8

rates made marketing expensive, and an inefficient distribution system increased costs further. In 2010, RB managed to overcome these constraints for one of its brands, Durex, the best-selling condom brand in the world, by leveraging Chinese social View Details

Keywords: Carmen Nobel

Publications