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  • 07 Jun 2016
  • Op-Ed

Can Brand Trump Win a Presidency?

In the marketplace, Brand Trump is authentic. It stands for aspiration and success, but more the ostentatious and flashy success that appeals to the newly wealthy, the entrepreneur, the outsider. For these consumers, brand Trump clearly... View Details
Keywords: by John A. Quelch; Advertising; Media & Broadcasting
  • 02 Dec 2013
  • Research & Ideas

Companies Choreograph Earnings Calls to Hide Bad News

computer algorithm. Bad News Bears What they discovered was surprising. This wasn't a small number of companies manipulating their earnings calls. "Instead, it seems that nearly every firm finds it useful to choreograph or 'cast' a call at some point View Details
Keywords: by Julia Hanna; Financial Services
  • 22 Aug 2005
  • Research & Ideas

Balancing the Future Against Today’s Needs

balance internal resources. On the one hand, they need to focus some of their people on continually improving and growing the core business. On the other hand, they must free others to break all the rules in the name of growth and... View Details
Keywords: by Paul Michelman
  • 02 Jun 2008
  • Research & Ideas

Spending on Happiness

additional income to suddenly make this person fulfilled, without a care in the world? (You can also think about whether such changes in your own income really make you happier with your View Details
Keywords: by Sarah Jane Gilbert
  • 07 Jun 2017
  • Research & Ideas

How an African History Scholar Became a Modern Righter of Wrongs

at once validating, exciting, and maddening for Elkins. “I had spent years of my life trying to put these pieces together, and they had been sitting on these files all this time,” she says. As expert witness, Elkins was charged with... View Details
Keywords: by Carmen Nobel
  • 31 Aug 2020
  • Research & Ideas

State and Local Governments Peer Into the Pandemic Abyss

state and local governments, balanced budget requirements force them to save up in advance or beg Congress for federal support.” Most states are required by law to carry balanced budgets and can only borrow to fund capital projects, such... View Details
Keywords: by Kristen Senz
  • 20 Mar 2000
  • Research & Ideas

No Place Like Home: America’s Housing Crisis and Its Impact on Business

for eleven years at MIT's Department of Urban Studies and Planning and was director of research at MIT's Center for Real Estate Development. "Housing in any form is relatively more expensive for municipalities than most other uses of... View Details
Keywords: by Garry Emmons; Construction; Real Estate
  • 06 Sep 2005
  • Research & Ideas

The Best Place for Retirement Funds

size means that analysis using the survey has much more precision than would otherwise be the case. The survey has an incredibly high response rate. Somehow, people are very responsive to a personal letter from Alan Greenspan telling them... View Details
Keywords: by Ann Cullen
  • 13 Apr 2016
  • Research Event

What Does 'Diversity' Really Mean?

year showed that the number of women and African-Americans saw little to no change from the year before. The numbers were so bleak that in August 2015, President Obama called on the industry to try harder. “Trying harder, to some, View Details
Keywords: by Dina Gerdeman
  • 26 Nov 2001
  • Research & Ideas

Women Entrepreneurs Use Springboard for Funding

co-founder, CFO, etc.—with a "significant equity position." The companies must be considered high-growth businesses, and indeed, aside from a whole-foods business, most were in traditionally fast-track fields such as technology,... View Details
Keywords: by Martha Lagace
  • 13 Jan 2014
  • Research & Ideas

How Government Can Restore the Faith of Citizens

be because we mostly notice the things that government gets wrong. "You drive for miles on perfectly paved roads but are outraged when you run into one pothole," says Michael I. Norton, an associate professor in the Marketing... View Details
Keywords: by Michael Blanding
  • 03 Dec 2008
  • What Do You Think?

Can Housing and Credit be “Nudged” Back to Health?

Summing Up The current global recession has, judging from responses to this month's column, many origins, among them housing and credit. All, of course, are traceable to human responses to both perceived opportunities and calamities, which View Details
Keywords: by Jim Heskett
  • 06 May 2015
  • What Do You Think?

Are You Ready for Personalized Predictive Analytics?

effect helps us to achieve." Casandra Levine agreed, but introduced a cautionary note. The promise of what can be accomplished by predictive analytics in raising the quality of life and functionality... View Details
Keywords: by James Heskett
  • 13 Mar 2014
  • Research & Ideas

Can We Get To Where We Need To Go?

transportation infrastructure. In addition, House Ways and Means Committee Chairman Dave Camp, R-Mich., announced a plan to rework the tax code and dedicate $126.5 billion to fund highway and infrastructure... View Details
Keywords: by Dina Gerdeman; Transportation; Air Transportation; Auto
  • 23 Jun 2003
  • Research & Ideas

Historically Speaking: A Roundtable at HBS

commercialize remarkable technological breakthroughs like the genome. There are also enormous questions about what the proper regulatory structure will be: Who owns a gene? Who owns the right to determine what I can do with my genes? These kinds of questions get to the... View Details
Keywords: by Jim Aisner
  • 19 May 2014
  • Research & Ideas

Why Companies Should Compete for Your Privacy

practices are presented and how consumers may communicate their preferences. The consequence has been a chilling of the market for personal information, with consumers less willing to provide their information in the first place. This is... View Details
Keywords: by Dina Gerdeman; Consumer Products
  • 13 Feb 2017
  • Research & Ideas

Paid Search Ads Pay Off for Lesser-Known Restaurants

For business executives trying to decide where exactly in the digital realm to invest their advertising dollars, new research indicates that paid search ads on review sites such as Yelp can be a good way to go—at least for small,... View Details
Keywords: by Dina Gerdeman; Food & Beverage
  • 28 Sep 2009
  • Research & Ideas

Improving Accountability at the World Bank

implies: Promoting better oversight by national parliaments, who frequently have little information on what the Bank is doing in their countries. The World Bank's founding articles of agreement prohibit it from involvement View Details
Keywords: by Alnoor Ebrahim
  • 11 Apr 2018
  • Research & Ideas

Sexual Harassment: What Employers Should Do Now

PeopleImages In 2012, federal court jurors listened as Ani Chopourian described the sexual harassment she endured as a cardiac surgery physician assistant at a Sacramento hospital. One surgeon greeted her each morning with “I’m horny” and... View Details
Keywords: by Dina Gerdeman
  • 04 Oct 2004
  • Research & Ideas

Start to Measure Your E-commerce Success

specifically tailor their e-commerce measurement approach, but also utilize multiple measures to fully analyze their situations. Different measurement criteria are important for companies that have different strategies or may be in a... View Details
Keywords: by Marc J. Epstein
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