Marketing - Publications - Faculty & Research

30 Sep 2010
News

Diversifying the Nigerian Economy

Keywords: Finance; Administration of Economic Programs; Government

01 Dec 2011
News

Li & Fung's Global Footprint

market. So the future of Li & Fung is selling to the Chinese market, not just sourcing manufactured exports from China to the West. In fact, we expect to expand into selling to India as well. Those are the new markets of the world. How do... View Details

Keywords: Roger Thompson; Miscellaneous Manufacturing; Manufacturing; Wholesale Trade

01 Mar 2010
News

Lords of Strategy

strategy revolution was a way of systematically putting together all the elements that determined their corporate fate, in particular, the three Cs central to any good strategy: the company’s costs, especially costs relative to other companies; the definition of the... View Details

Keywords: Garry Emmons; Publishing Industries (except Internet); Information; Management of Companies and Enterprises; Management; Management, Scientific, and Technical Consulting Services; Professional Services

01 Jun 1997
News

Blockbuster Deals

reports that in that sector, "the M&A; market is not well-developed, although demand is growing. The transactions that do occur are conducted for strategic rather than corporate control reasons. "Emerging markets," Palepu continues, "are... View Details

Keywords: Garry Emmons and Nancy O. Perry

01 Sep 2006
News

Winston to Lead the Global Initiative

graduate, Winston has held senior marketing and strategy positions at a number of high-tech firms and more recently worked as a research associate for HBS professor Myra Hart, who retired in June. Winston grew up in Karachi, Pakistan,... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

01 Feb 2002
News

Terrorism, Insurance, and Uncle Sam

have long understood that private markets for risk don't always function adequately on their own, Moss said, adding that "involving the federal government in the management of terror-related risks would in no way constitute a radical... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

01 Mar 2019
News

INK: The Lessons of Blitzscaling

produces great results in some cases is that when there’s a winner-take-all or a winner-take-most market, the first company to achieve critical scale becomes the enduring market leader. It ends up becoming what we call a Glengarry Glen... View Details

Keywords: Jen McFarland Flint

07 Apr 2021
News

Road Work

levels. It could be in the arts, it could be entrepreneurs, it could be science, it could be literature, it could be physical. It doesn't matter. Those are vertical markets as I characterize them. It doesn't matter. Either ascend further... View Details

04 Sep 2019
News

Alumni and Faculty Books for September 2019

high-stakes decision about whether and where to get an education. Choosing College strips away the noise to help you understand why you’re going to school. What's driving you? What are you trying to accomplish? Once you know why, the book will help you make better... View Details

01 Dec 1997
News

A Piece of the Action

which HBS faculty are already studying. While one faculty member, for example, might look at the role that stock options played in a company that failed after it went public, another might investigate how a medical device company marketed... View Details

Keywords: Susan Young

01 Sep 2015
News

The Business of Love

thinking,” Kang said to laughter. “It’s another online dating site.” But VC firms have shown a great deal of interest—almost $150 million worth since early 2010—in the revitalized online dating sector, which market research company... View Details

Keywords: April White

01 Jun 2014
News

A Look at Olook

André Beisert's olook targets a very particular part of Brazil's new consumer market. "Our brand has a persona," Beisert (MBA 2009) says in his white brick office, which sits atop a small warehouse in the Vila Nova Conceição neighborhood in south São Paulo. "Her name... View Details

Keywords: Dan Morrell; fashion; Clothing and Clothing Accessories Stores; Retail Trade

12 Jul 2019
News

The Power of Entrepreneurship

everything. When you go to the slums of Mexico, they don't have that privilege. And it's a complete market failure. So it is two parts: It's access to better products and services in the emerging middle class and entrepreneurship as a... View Details

Keywords: Finance

04 Apr 2018
News

Rebuilding the Girl Scouts Brand

Mishka Pitter-Armand (MBA 2003) was never a Girl Scout; but she is a go-getter, an innovator, a risk taker, and a leader. “When you bring those four words together,” Pitter-Armand says, “they form the acronym G.I.R.L.” In late 2016, Pitter-Armand, head of brand View Details

21 Sep 2016
News

Leadership in Motion

For self-described compulsive worker Jane Veron (MBA 1991), the decision to step away from her marketing role at American Express some 18 years ago reflected the desire to put down roots with her husband and young daughters in Scarsdale,... View Details

01 Mar 2006
News

Scaling Peaks for Cancer Research

fundraising for the expedition’s nonprofit charity. The team is making plans for a marketing and media blitz to raise awareness of their efforts before the first climb in late December. If all goes as planned, the climbers will conquer... View Details

Keywords: pediatric cancer research; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services

21 Jan 2021
News

New Menu

imports 90 percent of its food supply, considered the uncertainties climate change is introducing into the global food market and set a target of fulfilling 30 percent of its nutritional needs domestically by 2030; alternative protein... View Details

25 Jun 2018
News

Incubating Ideas for the ‘Water Economy’

Australia, Singapore, Israel––that have faced water crises and water needs at a more acute level sooner than some areas of America. “There was previously no easy path to market for innovation in the water industry. It was very hard to... View Details

01 Dec 2016
News

Starting Lineup: Upturning Travel

“discover, buy, and sell authentic tour experiences.” Zhang, the founder of travel firm WildChina which serves foreign visitors, launched NewUGo to connect the rapidly growing domestic Chinese travel market to off-the-beaten-path tourism... View Details