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      • November 1995
      • Teaching Note

      Marks & Spencer Go Global TN

      By: Joseph L. Bower
      Teaching Note for (1-395-524). View Details
      Keywords: Management
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      Bower, Joseph L. "Marks & Spencer Go Global TN." Harvard Business School Teaching Note 396-194, November 1995.
      • November 1995 (Revised March 2000)
      • Case

      Jurassic Park

      By: John A. Quelch
      Managers at MCA/Universal Merchandising are reviewing worldwide merchandising and licensing arrangements for the movie Jurassic Park. View Details
      Keywords: Commercialization; Globalization; Film Entertainment; Brands and Branding; Entertainment and Recreation Industry
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      Quelch, John A. "Jurassic Park." Harvard Business School Case 596-014, November 1995. (Revised March 2000.)
      • November 1995 (Revised October 1997)
      • Case

      Francisco de Narvaez at Tia (A)

      By: Linda A. Hill and Stacy Palestrant
      Describes Francisco de Narvaez's leadership efforts to transform his family-owned business into a market-driven, professionally run global company. Covers the events from 1989 to 1992. View Details
      Keywords: Leading Change; Family Business; Family Ownership; Global Strategy; Problems and Challenges
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      Hill, Linda A., and Stacy Palestrant. "Francisco de Narvaez at Tia (A)." Harvard Business School Case 496-012, November 1995. (Revised October 1997.)
      • October 1995
      • Case

      Robert Mondavi Corporation

      By: Ray A. Goldberg and Thomas N. Urban Jr
      As the Mondavi Corp. moves from a private to a public company and increases the number of types of wine it sells, how does it position itself in various segments of the market and what brand and distribution system is most important? View Details
      Keywords: Globalized Markets and Industries; Brands and Branding; Distribution; Product Positioning; Going Public; Expansion; Change; Food and Beverage Industry
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      Goldberg, Ray A., and Thomas N. Urban Jr. "Robert Mondavi Corporation." Harvard Business School Case 596-031, October 1995.
      • 1995
      • Chapter

      Global Competition and the Localization of Competitive Advantage

      By: M. E. Porter and Rebecca E. Wayland
      Keywords: Competitive Advantage; Globalization; Local Range
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      Porter, M. E., and Rebecca E. Wayland. "Global Competition and the Localization of Competitive Advantage." In Proceedings of the Integral Strategy Collegium, edited by Hans Birger Thorelli. Greenwich, CT: JAI Press, 1995.
      • 1995
      • Chapter

      The Evolution of European Multinational Banking before 1914: Comparisons and Contrasts

      By: G. Jones
      Keywords: History; Multinational Firms and Management; Banks and Banking; Banking Industry; Europe
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      Jones, G. "The Evolution of European Multinational Banking before 1914: Comparisons and Contrasts." In Wirtschaft, Gesellschaft, Unternehman, edited by W. Feldenkirchen, F. Schonert-Rohlk, and G. Schulz. Stuttgart: Franz Steiner Verlag, 1995.
      • October 1995 (Revised January 1998)
      • Case

      Heineken N.V.: Global Branding and Advertising

      By: John A. Quelch
      Heineken managers are evaluating the results of the research projects designed to identify the values of the Heineken brand and to translate these into effective advertising messages. View Details
      Keywords: Value; Advertising Campaigns; Globalization; Brands and Branding; Food and Beverage Industry
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      Quelch, John A. "Heineken N.V.: Global Branding and Advertising." Harvard Business School Case 596-015, October 1995. (Revised January 1998.)
      • October 1995 (Revised December 1998)
      • Case

      Otis Elevator Company (A): China Strategy

      By: Michael Y. Yoshino and Thomas W. Malnight
      Examines the evolution of Otis's joint venture in China, from inception to the political crisis in 1989. Raises the question of whether or not the company should make an additional investment in the aftermath of the Tiananmen Square incident. View Details
      Keywords: Joint Ventures; Decisions; Investment; Globalization; Government Administration; Business and Government Relations; Strategy; China
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      Yoshino, Michael Y., and Thomas W. Malnight. "Otis Elevator Company (A): China Strategy." Harvard Business School Case 396-098, October 1995. (Revised December 1998.)
      • October 1995
      • Case

      Otis Elevator Company (B): China Strategy

      By: Michael Y. Yoshino and Thomas W. Malnight
      Examines the conflict Otis faces with its joint venture partner as it seeks to expand into Southern China. View Details
      Keywords: Management; Conflict and Resolution; Joint Ventures; Expansion; Growth and Development Strategy; Business Strategy; Globalization; Construction Industry; Manufacturing Industry; China
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      Yoshino, Michael Y., and Thomas W. Malnight. "Otis Elevator Company (B): China Strategy." Harvard Business School Case 396-099, October 1995.
      • October 1995 (Revised October 1996)
      • Case

      Disney Consumer Products in Lebanon

      By: John A. Quelch
      The managing director of Disney Consumer Products for Europe and the Middle East is reviewing recent market research in Lebanon regarding the sales potential of Disney licensed products and assessing the pros and cons of several distribution options. View Details
      Keywords: Distribution; Multinational Firms and Management; Market Entry and Exit; Brands and Branding; Consumer Products Industry; Lebanon
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      Quelch, John A. "Disney Consumer Products in Lebanon." Harvard Business School Case 596-060, October 1995. (Revised October 1996.)
      • October 1995
      • Case

      Groupe Danone Prepares for the Next Century

      By: Ray A. Goldberg and Elizabeth Ashcroft
      Danone is the largest food company in France and is in the top ten in the world, but most of its activity is in France, Spain, and Italy. How does it become a global company? Should it? How does it leverage its leadership in yogurt, biscuits, and mineral water? View Details
      Keywords: Decision Choices and Conditions; Global Strategy; Goods and Commodities; Marketing Strategy; Strategic Planning; Expansion; Food and Beverage Industry
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      Goldberg, Ray A., and Elizabeth Ashcroft. "Groupe Danone Prepares for the Next Century." Harvard Business School Case 596-054, October 1995.
      • 1995
      • Book

      Global Marketing Management: Cases and Readings

      By: Robert D. Buzzell, John A. Quelch and Christopher A. Bartlett
      Keywords: Globalization; Marketing; Management
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      Buzzell, Robert D., John A. Quelch, and Christopher A. Bartlett. Global Marketing Management: Cases and Readings. 3rd ed. Reading, MA: Addison-Wesley Publishing Company, 1995.
      • fall 1995
      • Article

      Stakeholder Negotiations over Third World Natural Resource Projects

      By: James K. Sebenius and Hannah Riley
      Keywords: Business and Stakeholder Relations; Global Range; Projects; Negotiation
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      Sebenius, James K., and Hannah Riley. "Stakeholder Negotiations over Third World Natural Resource Projects." Cultural Survival Quarterly 19, no. 3 (fall 1995): 39–43.
      • September 1995 (Revised March 1998)
      • Case

      Argentina's YPF Sociedad Anonima (B)

      By: Michael Y. Yoshino and Carin-Isabel Knoop
      YPF, a recently privatized and restructured Argentine-based oil company now turns its attention to international expansion and faces an opportunity to acquire Maxus, a troubled U.S. oil company. The case discusses whether the company should go ahead with the proposed... View Details
      Keywords: Acquisition; Non-Renewable Energy; Globalization; Emerging Markets; Market Entry and Exit; Privatization; Natural Environment; Expansion; United States; Argentina
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      Yoshino, Michael Y., and Carin-Isabel Knoop. "Argentina's YPF Sociedad Anonima (B)." Harvard Business School Case 396-024, September 1995. (Revised March 1998.)
      • September 1995
      • Case

      Richina Capital Partners Limited

      By: William A. Sahlman and Jason Green
      Richard Yan and Suzanne Foels raise a $52.5 million fund to invest in Chinese companies in concert with major multinational companies. They face all the challenges of starting a business from scratch in addition to the challenges of operating in a cross-cultural... View Details
      Keywords: Business Startups; Venture Capital; Problems and Challenges; Emerging Markets; Multinational Firms and Management; Cross-Cultural and Cross-Border Issues; Governance Compliance; Business Strategy; Expansion; Investment Return; China
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      Sahlman, William A., and Jason Green. "Richina Capital Partners Limited." Harvard Business School Case 396-059, September 1995.
      • September 1995 (Revised April 1999)
      • Case

      Exporting American Culture

      By: Joseph L. Badaracco Jr. and Jerry Useem
      A large entertainment company, extensively criticized for producing violent, offensive, and anti-social material, is considering whether to sell its material to a semi-illegal operation that is beaming satellite TV into Turkey. The opportunity raises many questions... View Details
      Keywords: Decision Choices and Conditions; Forecasting and Prediction; Cross-Cultural and Cross-Border Issues; Media; Business and Community Relations; Opportunities; Social Issues; Media and Broadcasting Industry
      Citation
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      Badaracco, Joseph L., Jr., and Jerry Useem. "Exporting American Culture." Harvard Business School Case 396-055, September 1995. (Revised April 1999.)
      • September 1995
      • Case

      Ares-Serono

      By: Michael Y. Yoshino, Jean-Pierre Jeannet and Carin-Isabel Knoop
      Ares Serono, a medium-size Swiss pharmaceutical company, is the global leader in the field of fertility drugs. The company has successfully transformed into one of the very few biotech firms in Europe. The case treats a set of major strategic and organizational... View Details
      Keywords: Geographic Location; Globalized Firms and Management; Asset Management; Balance and Stability; Expansion; Digital Platforms; Leadership Development; Health Care and Treatment; Transformation; Family Business; Problems and Challenges; Pharmaceutical Industry; Biotechnology Industry; Switzerland; Europe
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      Yoshino, Michael Y., Jean-Pierre Jeannet, and Carin-Isabel Knoop. "Ares-Serono." Harvard Business School Case 396-035, September 1995.
      • September 1995 (Revised March 1998)
      • Case

      Argentina's YPF Sociedad Anonima (A)

      By: Michael Y. Yoshino and Carin-Isabel Knoop
      Examines the process of privatization and transformation the company underwent and identifies challenges facing the company as it seeks to become a global oil company. View Details
      Keywords: Transformation; Globalization; Privatization; Problems and Challenges
      Citation
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      Yoshino, Michael Y., and Carin-Isabel Knoop. "Argentina's YPF Sociedad Anonima (A)." Harvard Business School Case 396-023, September 1995. (Revised March 1998.)
      • September–October 1995
      • Article

      Is Foreign Infrastructure Investment Still Risky?

      By: L. T. Wells Jr. and E. S. Gleason
      Keywords: Investment; Risk and Uncertainty; Global Range
      Citation
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      Wells, L. T., Jr., and E. S. Gleason. "Is Foreign Infrastructure Investment Still Risky?" Harvard Business Review 73, no. 5 (September–October 1995): 44–55.
      • 1995
      • Book

      The Global Financial System: A Functional Perspective

      By: D. B. Crane, K. A. Froot, Scott P. Mason, André Perold, R. C. Merton, Z. Bodie, E. R. Sirri and P. Tufano
      Keywords: Corporate Finance; Imperfect Markets; Behavioral Finance; Asset Pricing
      Citation
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      Crane, D. B., K. A. Froot, Scott P. Mason, André Perold, R. C. Merton, Z. Bodie, E. R. Sirri, and P. Tufano. The Global Financial System: A Functional Perspective. Boston: Harvard Business School Press, 1995.
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