Global Marketing - Publications - Faculty & Research

27 Mar 2005
Research & Ideas

Should I Pay the Bribe?

corruption is quite detrimental to economic progress. It really depends on the form of corruption and how markets are organized. Q: What negative impact could paying bribes have on managers, even in countries where bribery is common? A:... View Details

Keywords: by Cynthia D. Churchwell

March 1995 (Revised April 1995)
Case

NIKE Inc. in the 1990s (A): New Directions

By: Robert J. Dolan

Describes the transition of Nike from 1990 to 1993 as it sees major growth opportunities in foreign markets. View Details

Keywords: Transition; Brands and Branding; Product Launch; Globalization; Opportunities

Citation

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September 1997
Case

Bayer AG (B)

By: John A. Quelch

Bayer's senior executives detail the communications challenge program that resulted from the company's reacquisition of its brand name and trademark cross, which gave Bayer one name worldwide for the first time since World War I. View Details

Keywords: Globalized Firms and Management; War; Acquisition; Trademarks; Brands and Branding; Communication Strategy; Biotechnology Industry; Pharmaceutical Industry; Germany

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01 May 2014
News

Ford Names Fields Its Next CEO as Heir to Mulally’s Turnaround

Keywords: Mark Fields; Management of Companies and Enterprises; Management; Transportation Equipment Manufacturing; Manufacturing

01 Sep 2017
News

3-Minute Briefing: Jeetendr Sehdev (MBA 2004)

selfies incredibly meaningful and empowering. We need that compassion and emotional understanding to create brands that connect. Brands today are looking to develop fanatics. Being careful or silent as a means of capturing the largest View Details

Keywords: Julia Hanna; News, Library, Internet, and Other Services; Information

01 Jun 2018
News

Ask the Expert: Star Search

Above: photo by Getty/Bloomberg Nobody, says Kate Gulliver (MBA 2009), chooses to work somewhere just because they offer a free lunch. “I think people care far more about being excited about the content of the work they’re doing,” says Gulliver, the View Details

Keywords: Dan Morrell

15 Mar 2016
First Look

March 15, 2016

planned to market internationally, had the potential to disrupt the global grocery retail market. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/516059-PDF-ENG Harvard Business School Case... View Details

10 Oct 2017
First Look

First Look at New Research and Ideas, October 10, 2017

strong global presence and experience, did not effectively address critical barriers to adoption. The company now planned to overhaul Afrezza’s entire marketing strategy. This included rethinking which... View Details

Keywords: Sean Silverthorne

Profile

Micah Macfarlane

Micah Macfarlane tries to make every career decision to make the greatest difference in the most lives. Before HBS, Micah worked in global health – expanding access to quality care and, especially, affordable medicines. "I worked to... View Details

Keywords: Healthcare/Biotech; Manufacturing/Energy; Nonprofit/Government/Education

1998
Chapter

Concentration and Internationalisation in Banks after the Second World War

By: G. Jones

Keywords: History; Supply and Industry; Globalized Markets and Industries; Banks and Banking; Banking Industry

Citation

01 Jan 2007
News

Sir Martin S. Sorrell, MBA 1968

into one of the world's largest advertising and marketing services organizations. With revenues of around $12 billion, it comprises some of the most famous firms in advertising, marketing, and public relations. He is now positioning WPP... View Details

01 Jun 2016
News

Imagine an Economy Without Wall Street

and capital only serve to stifle economic growth and opportunity, Nohria wrote. He also took note of critics who point to instances of global financial misdeeds, mistakes, or crises over the past decade and attack Wall Street for its... View Details

Keywords: Wall Street; Securities, Commodities, and Other Financial Investments; Finance

01 Jun 2018
News

June 2018 Alumni and Faculty Books

from some of India’s most respected names in business, public governance, diplomacy, and the intelligentsia. It explains the frequent and vital intersections between government and business, culture and modernity, and demographics and democracy. View Details

01 Dec 2011
News

Happening Fast

global markets recently. “It’s just nonstop trying to piece all this stuff together, and the hardest thing is there’s no road map,” she explained. “It’s oddly exhilarating because so many things are... View Details

Keywords: Funds, Trusts, and Other Financial Vehicles; Finance

01 Jun 1999
News

Q & A: Pat Russo - Focused on the Future at Lucent Technologies

value. Do you find there are great differences between the domestic and international markets? Our markets are global in nature. We need to think in global terms while... View Details

Web

Disability Pride Month | Baker Library

and daily living activities. Go Markets > Market Maps View the following reports from Technavio : Global Handicap Assistance Robots Market... View Details

01 Dec 2010
News

Record Gift to HBS from India’s Tata Group

RATAN TATA: With HBS Dean Nitin Nohria and Harvard President Drew Faust, presenting the School with a historic, forward-looking gift. Related Links News Release Entrepreneurs in Residence Global CEO Program for China Ratan Tata (AMP 71,... View Details

Keywords: Tata Hall

March 2011 (Revised November 2013)
Case

The Dutch Flower Cluster

By: Michael E. Porter, Jorge Ramirez-Vallejo and Fred van Eenennaam

Describes the Dutch Flower cluster, or the group of interconnected growers, suppliers, service providers, and flower-related institutions located in The Netherlands. Examines the role of the FloraHolland auction in the value chain. Also describes the flower clusters in... View Details

Keywords: Globalization; Auctions; Industry Clusters; Competition; Competitive Advantage; Agriculture and Agribusiness Industry; Netherlands

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