Customer Management - Publications - Faculty & Research

Profile

Kevin Nazemi

Kevin Nazemi chose Microsoft after graduation from MIT for the chance to turn a small market presence into something much bigger. “When I arrived, our Customer Relationship Management (CRM) product had... View Details

Levels of Meaning

Serge Heftler-Louiche, former manager of Coty. Another example is I.M. Singer, namesake of the Singer sewing machine empire. Singer himself was an odd, eccentric character, but his partner, Edward Clark, had the regimented business mind.... View Details

01 Sep 2012
News

An Intellectual Capital: Some Influential HBS Ideas, at a Glance

Civilization (1933) and Roethlisberger’s Management and the Worker (1939) document. 1948 Research Center in Entrepreneurial History launched at HBS by Harvard economist Joseph Schumpeter and Baker Librarian Arthur Cole. 1953 More than 30... View Details

Keywords: Professor Elton Mayo: Professor Fritz Roethlisberger; George M. Moffett Professor of Agriculture and Business, Professor Emeritus Ray A. Goldberg; Professor Abraham Zaleznik; Professor Alfred Chandler; Professor Michael Porter; Professor Robert S. Kaplan; Professor Michael C. Jensen; Professor C. Roland Christensen; Professor Robert Menton; Colleges, Universities, and Professional Schools; Educational Services

05 Dec 2013
What Do You Think?

Is Walmart Defying Economic Gravity?

information-driven model by gaining a better understanding of product and customer relationships." Dean Vella cited Walmart's innovation in supply chain management and sustainability as ways in which it... View Details

Keywords: by James Heskett; Retail

Web

Once in a Lifetime Opportunities | Social Enterprise | Harvard Business School

effectively and efficiently measure the impact of Acumen’s portfolio companies. “We developed Lean Data as a smart way to listen to our customers and understand the impact of our products and services on their lives,” Kasia says. In the... View Details

29 May 2001
Research & Ideas

Howard Stevenson on the Lessons of the Internet Era

Entrepreneurs and managers who can't adapt to the fast pace of change in the world—"a world that should be on Prozac"—are likely to miss out on opportunities in the years to come, says HBS Professor Howard Stevenson. The good... View Details

Keywords: by Sean Silverthorne

January 2023
Supplement

Apple: Privacy vs. Safety (B)

By: Henry McGee, Nien-hê Hsieh and Christian Godwin

In 2020, as the COVID-19 pandemic swept across the globe, Apple and Google partnered to develop a contact tracing application that would collect information about users infected with the disease and notify those who they had been in contact with. While Apple/Google’s... View Details

Citation

Purchase

26 Jul 2018
News

Running the Numbers

software and approach to organization-wide data management and integration. “We help organizations develop a holistic view of their customers and operations by tracking and analyzing data gathered at... View Details

Keywords: Deborah Blagg

01 Dec 2004
News

Starting Off on the Right Foot

When business and career psychologist James Waldroop counsels young executives who are starting assignments in a new company, he urges them to act like anthropologists. “For the first six months on the job, your assignment is to understand the View Details

Keywords: Deborah E. Blagg

01 Dec 2018
News

Case Study: Your Data, Your Health

during a Blavatnik Fellowship in Life Science Entrepreneurship at HBS. The startup employs a system for collecting reproductive cell samples from a tampon, which the customer sends to the lab for genomic analysis. The lab then provides... View Details

Keywords: Jen McFarland Flint

9 AM – 9 AM EDT, 05 Sep 2018
HBS Online

HBX Disruptive Strategy

Make innovation a reality with strategies from two-time Worlds Most Innovative Business Thinker, Clayton Christensen. Program Dates: September 5, 2018 - October 17, 2018 View Details

June 1983 (Revised April 1991)
Case

Dominion Engineering Works

By: Christopher A. Bartlett

Dominion Engineering Works faces important strategic decisions about whether to continue its focused strategy of selling newsprint machines to the Canadian paper industry or whether recent changes in industry conditions and the emergence of three global competitors... View Details

Keywords: Machinery and Machining; Globalized Markets and Industries; Management Analysis, Tools, and Techniques; Partners and Partnerships; Competitive Strategy; Customization and Personalization; Diversification

Citation

Find at Harvard

21 Aug 2018
First Look

New Research and Ideas, August 21, 2018

it is no longer enough for firms to be better or cheaper to gain competitive advantage. These new rules make it essential for companies to reexamine four fundamental aspects of their business to thrive in the digital era—their strategy, value chain, View Details

Keywords: Dina Gerdeman

22 Jul 2024
News

Viral Marketing’s Early Muse

Illustration by John Weber In 2008, Canadian musician Dave Carroll saw United Airlines employees manhandling his $3,500 Taylor guitar on the tarmac in Chicago. When he arrived at his destination, the guitar was in pieces. Carroll contacted United View Details

12 Oct 1999
Research & Ideas

Decoding the DNA of the Toyota Production System

The Toyota Production System is a paradox. On the one hand, every activity, connection, and production flow in a Toyota factory is rigidly scripted. Yet at the same time, Toyota's operations are enormously flexible and responsive to View Details

Keywords: by H. Kent Bowen & Steven Spear; Manufacturing; Transportation; Auto

01 Dec 2014
News

Instilling Production with Principles

pro-environmental policies are money savers and the key to her company’s continued success, Yang says. More Retail Revolutions Recycling the Consignment Shop Bigger than the local consignment shop and easier than eBay, thredUP, cofounded by James Reinhart (MPA/MBA... View Details

Keywords: April White; fashion; Manufacturing

01 Apr 1997
News

Critical Information: MIS Monitors the Ever-Changing World of IT

no longer being used as just a tactical resource, it's now fundamentally influencing business strategy and competition," says Richard L. Nolan, MBA Class of 1942 Professor of Business Administration, who teaches in the School's Management... View Details

Keywords: Elaine Gottlieb

01 Mar 2006
News

The Real Conflict

words of Robert Solow, a Nobel laureate in economics and an adviser to the study, “By far the most important factor in that growth is Wal-Mart.” Second, most of the value created by the company is actually pocketed by its customers in the... View Details

Keywords: Pankaj Ghemawat; Ken A. Mark; Miscellaneous Store Retailers; Retail Trade

9 AM – 10 AM EST, 23 Jan 2019
HBS Online

HBS Online Disruptive Strategy

Make innovation a reality with strategies from two-time World's Most Innovative Business Thinker, Clayton Christensen. Program Dates: January 23, 2019 - March 6, 2019 View Details

Profile

Fangfang Wang

In China, Fangfang Wang participated in a general management training program at Mars Food that allowed her “the freedom to customize my career path.” Through a series of rotating assignments, Fangfang... View Details

Keywords: Nonprofit/Government/Education; CPG

Publications