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  • 11 Apr 2023
  • Research & Ideas

Is Amazon a Retailer, a Tech Firm, or a Media Company? How AI Can Help Investors Decide

human-plus-machine-based decision-making. Kost: Do you see the potential for a shift away from the GICS? Srinivasan: We develop certain standards because it creates a common way for us to understand and communicate what we are doing. It... View Details
Keywords: by Danielle Kost; Consumer Products; Real Estate; Financial Services; Retail
  • Portrait Project

Samrath Oberoi

communities – as some underserved countries and populations are desperate for innovation that is beyond their reach. I want to create sustainable medical technology that will enhance accessibility within such “white spaces” globally, and... View Details
  • 22 Mar 2017
  • HBS Seminar

Gerald C. Kane, Boston College

  • September 2011 (Revised August 2013)
  • Case

The Pepsi Refresh Project: A Thirst for Change

By: Michael I. Norton and Jill Avery
In 2010, for the first time in 23 years, PepsiCo did not invest in Superbowl advertising for its iconic brand. Instead, the company diverted this $20 million to the social media-fueled Pepsi Refresh Project: PepsiCo's innovative cause-marketing program in which... View Details
Keywords: Risk Management; Marketing Strategy; Customer Focus and Relationships; Advertising Campaigns; Investment Return; Brands and Branding; Marketing Communications; Social Marketing; Cost vs Benefits; Food and Beverage Industry
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  • Web

Business Fundamentals Course - CORe | HBS Online

alongside a global community of peers through our Active, Social, Case-Based learning model. Learners who successfully complete an HBS Online program will be added to the HBS Online Community's Official Networking Group and gain exclusive... View Details
  • 09 Jun 2022
  • Blog Post

The MBA Class of 2022 Looks Back

following all guidelines, we were able to celebrate Diwali as a section. It was the first time that I felt a sense of community and the first time that I realized that the people surrounding me were going to be in my life for the rest of... View Details
  • 23 Oct 2000
  • Research & Ideas

The Strategy-Focused Organization

these key ingredients had been lacking in past discussions. Accountability for pieces of the strategy was now clearly established within the team. McCool and Brian Baker played central roles in communicating the new strategy and the... View Details
Keywords: by Robert S. Kaplan & David P. Norton
  • 16 Mar 2021
  • Blog Post

2+2 Where Are They Now Spotlight: Smitha Das (MBA 2018)

commitment to learning and community – I’m excited to stay connected to the school and its network to broaden and deepen my understanding of business and leadership and ultimately realize my goals. Are you still in touch with your fellow... View Details
  • Web

Alumnae Circles - Alumni

occasionally need to miss a meeting. However, the Circle dynamic can be negatively affected by members who don't make their best efforts to show up. Commitment truly is the magic to making a Circle work. Community Values All members are... View Details
  • 21 Aug 2000
  • Research & Ideas

Inside the OR: Disrupted Routines and New Technologies

patients vital pressures. "The new technology thus disrupts a well established OR team routine and requires new communication patterns and information flows. Successfully enacting this change affects deeply engrained status... View Details
Keywords: by Hilah Geer
  • 18 Jun 2020
  • Research & Ideas

What Is an "Essential" Purchase for a Low-Income Family?

won a $200 gift card in a community raffle and decided to buy a $200 flat-screen television. Participants were divided into two groups: in one, Joe was described as lower-income, or in the bottom 25 percent of US households, while in the... View Details
Keywords: by Rachel Layne
  • May 2009 (Revised January 2011)
  • Case

HubSpot: Inbound Marketing and Web 2.0

By: Thomas J. Steenburgh, Jill Avery and Naseem Ashraf Dahod
This case introduces the concept of inbound marketing, pulling customer prospects toward a business through the use of Web 2.0 tools and applications like blogging, search engine optimization, and social media. Students follow the growth of HubSpot, an entrepreneurial... View Details
Keywords: Customer Relationship Management; Entrepreneurship; Price; Growth and Development Strategy; Marketing Communications; Social and Collaborative Networks; Segmentation; Web
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  • 14 Sep 2021
  • Blog Post

Top 5 Myths About HBS

supportive this community is. This is probably one of the safest, most supporting communities I've ever existed in. There are a lot of different things that help to facilitate collaboration. Academically,... View Details
  • Web

Alumni Engagement | Social Enterprise | Harvard Business School

resources on governance. Sign Up For OnBoard Program Updates The Leadership Collaborative The Leadership Collaborative is designed to connect and support alumni deeply engaged in social impact as a career and who are currently working full time in the field. This View Details
  • Web

Course Overview - Institute For Strategy And Competitiveness

the board Communicating with internal and external constituencies Setting the right tone and values Self-assessment: where are you most/least prepared? Dealing with your predecessor Managing time and commitments Establishing legitimacy as... View Details
  • 12 May 2022
  • Book

Why Digital Is a State of Mind, Not Just a Skill Set

Keywords: by Sean Silverthorne
  • 12 Mar 2019
  • First Look

New Research and Ideas, March 12, 2019

link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55833 Managed Ecosystems and Translucent Institutional Logics: Engaging Communities By: Altman, Elizabeth J., Frank Nagle, and Michael Tushman Abstract—When organizations need input... View Details
Keywords: Dina Gerdeman
  • October 2015
  • Case

DRW Technologies

By: Stephen A. Greyser and William Ellet
Ed Claiborne is a newly hired corporate vice president of procurement for DRW Technologies, a company that produces advanced military systems with 21 plants in the United States. Claiborne was hired from another company from within the industry, and the news of his... View Details
Keywords: Announcements; Management Style; Organizational Structure; Leadership Style; Human Resources
Related
  • Web

About the Center - Christensen Center for Teaching & Learning

Faculty for more details). In addition, the Center participates in the design and delivery of the START orientation program for new HBS faculty as well as various case method teaching programs offered by HBS to faculty from business schools outside the United States.... View Details
  • 18 Apr 2016
  • Research & Ideas

The Cost of Leaning In

Stanford Economics Research Laboratory. In each experiment, students were divided into pairs, in which one participant played the role of a worker and the other played the role of a firm in charge of the worker’s wages. The pairs View Details
Keywords: by Carmen Nobel