Publications

March 2006 (Revised April 2009)
Case

Tecsis: A Global Cleantech Venture Based in Brazil

Bento Koike, founder and CEO of Tecsis Ltda., is facing a number of important decisions. With ups and downs typical of self-funded start-ups, Tecsis has grown to about 1,500 people and over $50 million in revenues with one major customer. Tecsis, located in Brazil, is... View Details

Keywords: Globalized Firms and Management; Cost vs Benefits; Diversification; Emerging Markets; Entrepreneurship; Environmental Sustainability; Volatility; Green Technology Industry; Brazil; United States

Find at Harvard

01 Sep 2010
News

Leslie Gold

make judgments. In this case, I do plead guilty to betraying my sex. Who is your audience, and has it changed over the years? It’s 70 percent male, in their 20s to 50s. They’ve been hammered by job loss and underemployment. The core... View Details

Keywords: Talk Radio; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Furniture and Related Product Manufacturing; Manufacturing

02 Nov 2012
News

Ford's Mark Fields promoted, could become CEO

Keywords: Transportation

04 Apr 2022
Research & Ideas

Tech Hubs: How Software Brought Talent and Prosperity to New Cities

percent of US patents were software related. Since 2015, that share exploded to 50 percent as software became widespread and legal changes allowed for broader intellectual property protection, the researchers found. “During that period of... View Details

Keywords: by Rachel Layne

08 Jan 2025
News

Mapping Pain Points at the IRS

Having spent a decade helping retailers optimize customer service, Fumi Tamaki (MBA 2014) could not pass up the opportunity in June 2024 to take on the challenge of improving the customer experience at the government organization that serves more Americans annually... View Details

Keywords: Jennifer Myers; IRS; customer service; government service; Executive, Legislative, and Other General Government Support; Government

December 2023
Case

Davivienda Bank's Upskilling and Reskilling Strategy in Colombia

By: Jorge Tamayo, Raffaella Sadun and Jenyfeer Martinez Buitrago

Set in 2022, this case describes the digital transformation strategy of Davivienda— a leading player in Colombia’s commercial banking and one of the companies belonging to Grupo Bolívar, a major Colombian financial conglomerate—and the bank’s upskilling and reskilling... View Details

September 2008 (Revised May 2010)
Supplement

GE's Imagination Breakthrough: The EVO Project

By: Christopher A. Bartlett, Brian J. Hall and Nicole Bennett

This video features interviews with case protagonists John Dineen, Brett Begole, and Pierre Compte expressing their views on the decision framed by the case. In a second part of the tape the protagonists describe what they decided to do. A third segment features John... View Details

Keywords: Communication Strategy; Decision Choices and Conditions; Innovation and Management; Leading Change; Growth and Development Strategy; Outcome or Result; Green Technology Industry

April 1993 (Revised May 1994)
Case

General Dynamics and Computer Sciences Corporation: Outsourcing the IS Function (A)

By: F. Warren McFarlan and Katherine Seger

Designed to generate discussion on the issues of outsourcing from the perspective of a firm thinking about turning over its IS activities to a third-party vendor. View Details

Keywords: Management Systems; Management Style; Information Technology; Job Cuts and Outsourcing; Business Strategy; Economic Systems; Business or Company Management; Organizational Change and Adaptation; Business Processes; Employment; Emerging Markets; Activity Based Costing and Management; Information Technology Industry; Information Technology Industry

July 2021
Article

Big Data for Social Benefits: Innovation as a Mediator of the Relationship between Big Data and Corporate Social Performance

By: Goran Calic and Maryam Ghasemaghaei

Over the last decade, the use big data in firms has seen a rapid increase. Whilst scholars have begun to unpack the relationship between big data utilisation and financial performance, significant uncertainty exists about the ethical uses of this new asset. Whether... View Details

Keywords: Analytics and Data Science; AI and Machine Learning; Performance Improvement; Organizational Change and Adaptation

Read Now

January 2010 (Revised February 2011)
Case

The Random House Response to the Kindle

By: Bharat N. Anand and Peter Olson

In early 2010, e-readers, like Amazon's Kindle and Apple's impending iPad, threatened to disrupt the book publishing industry. The case provides an overview of the industry, describes the broader trends regarding e-readers, and asks: how should major publishers like... View Details

Keywords: Change Management; Trends; Disruptive Innovation; Technological Innovation; Consumer Behavior; Industry Structures; Corporate Strategy; Hardware; Publishing Industry

12 Sep 2018
News

Game-Changing Analytics

As CEO of the Kraft Analytics Group (KAGR), Jessica Gelman (AB 1997, MBA 2002) is working “to change the conversation around how data analytics are used in the sports and entertainment business.” Spun off from its Kraft Sports Group... View Details

24 Apr 2014
News

Fostering financial freedom for low-income individuals

Scott Cook (MBA 1976) wants to change lives through initiatives he created as cofounder of Intuit. These include the Intuit Tax Freedom Project, which provides free online tax preparation services for Americans who cannot afford to pay,... View Details

01 Feb 1997
News

Merton Discusses Risk Management at Dean's Seminar

and institutions," noted Merton in his opening remarks. He then discussed the modern contracting technologies underlying popular new financial products that are being used in myriad ways to serve households and corporations. Merton... View Details

Keywords: Elizabeth McNair

01 Dec 2016
News

Ask the Expert: Energy’s Next Era

time, and allow demand to follow supply. Are global R&D budgets being allocated efficiently to the most promising technologies to prepare for the next era—or to those technologies in which our industrial... View Details

01 Sep 2017
News

Read All About It: Journalism Can Be Profitable

some sort of compensation for it—through donations or subscriptions. That is the path forward. How is social media changing the consumption of information and the consumer’s ability to access a diversity of ideas? —Janet Simpson Benvenuti... View Details

Keywords: April White; New York Times; newspapers; Google; Wirecutter; social media; Facebook; News, Library, Internet, and Other Services; Information

May 2020
Case

Schlumberger's WesternGeco Division

By: John R. Wells, Sneha Biswas and Benjamin Weinstock

In October 2017, Maurice Nessim, President of WesternGeco, a business unit of Schlumberger, faced a difficult decision. In the face of falling oil prices and increasing pressure on costs, did it make sense to sell off the company’s specialized fleet of seismic survey... View Details

Keywords: Market Entry and Exit; Organizational Change and Adaptation; Decision Making; Strategy; Competitive Advantage; Information Technology Industry; Information Technology Industry