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  • All HBS Web  (9,351)
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  • All HBS Web  (9,351)
    • People  (24)
    • News  (1,989)
    • Research  (5,716)
    • Events  (60)
    • Multimedia  (91)
  • Faculty Publications  (3,895)
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  • Web

Marketing - Doctoral

Past Experiments for Intervention Personalization; Communicating with Consumers: How Firms’ Responses to Societal Change Influence Consumer Behavior; Three Essays on Cost-benefit Trade-offs in Individual and... View Details

    Julian De Freitas

    Julian De Freitas is an Assistant Professor of Business Administration in the Marketing Unit, and Director of the Ethical Intelligence Lab, at Harvard Business School. He earned his PhD in psychology from Harvard, masters from Oxford, and BA from Yale. He teaches... View Details

    Keywords: advertising; automotive; consumer products; e-commerce industry; insurance industry; marketing industry; nonprofit industry; software; transportation; video games
    • May 2023
    • Article

    Competition in Pricing Algorithms

    By: Zach Y. Brown and Alexander J. MacKay
    We document new facts about pricing technology using high-frequency data, and we examine the implications for competition. Some online retailers employ technology that allows for more frequent price changes and automated responses to price changes by rivals. Motivated... View Details
    Keywords: Pricing Algorithms; Pricing Frequency; Commitment; Online Competition; Price; Information Technology; Competition
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    Brown, Zach Y., and Alexander J. MacKay. "Competition in Pricing Algorithms." American Economic Journal: Microeconomics 15, no. 2 (May 2023): 109–156.
    • November 2018
    • Case

    frog design

    By: Srikant M. Datar and Caitlin N. Bowler
    The case follows the genesis and development of Palo, a radical urban communications hub designed to replace payphone booths on Manhattan’s city streets, through a joint venture between frog design and a venture-backed firm LQD WiFi. The case explores the complexity of... View Details
    Keywords: Innovation; Prototyping; User Experience Design; Design Heuristics; Telecommunications; Urban Systems; Communication Technology; Urban Scope; Innovation and Invention; Design; Product Development
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    Datar, Srikant M., and Caitlin N. Bowler. "frog design." Harvard Business School Multimedia/Video Case 118-707, November 2018.
    • June 2012 (Revised January 2013)
    • Case

    Great Western Hospital: High-risk Pregnancy Care

    By: Michael E. Porter, Emma Stanton and Samuel Takvorian
    Great Western Hospital (GWH) is a community hospital in Wiltshire, South West England and one of England's largest maternity providers; responsible for delivering over 9,000 babies per year. The case discusses the efforts of Dr. Harini Narayan, consultant obstetrician... View Details
    Keywords: Health Care; Health Care and Treatment; Medical Specialties; Service Delivery; Risk Management
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    Porter, Michael E., Emma Stanton, and Samuel Takvorian. "Great Western Hospital: High-risk Pregnancy Care ." Harvard Business School Case 712-495, June 2012. (Revised January 2013.)
    • September 2021
    • Article

    Trials and Terminations: Learning from Competitors' R&D Failures

    By: Joshua L. Krieger
    I analyze project continuation decisions where firms may resolve uncertainty through news about competitors' research and development (R&D) failures, as well as through their own results. I examine the trade-offs and interactions between product-market competition and... View Details
    Keywords: Research and Development; Projects; Failure; Decision Making; Learning
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    Krieger, Joshua L. "Trials and Terminations: Learning from Competitors' R&D Failures." Management Science 67, no. 9 (September 2021).
    • Program

    Managing Turbulence

    career decisions Who Should Attend Senior vice presidents and senior executives one to two levels from the C-suite at well-established organizations and startups of any size in any industry. Future-focused executives who are View Details
    • October 2008
    • Article

    Navigating the Bind of Necessary Evils: Psychological Engagement and the Production of Interpersonally Sensitive Behavior

    By: Joshua D. Margolis and Andrew Molinsky
    We develop grounded theory about how individuals respond to the subjective experience of performing "necessary evils" and how that influences the way they treat targets of their actions. Despite the importance and difficulty of delivering just, compassionate treatment... View Details
    Keywords: Interpersonal Communication; Fairness; Moral Sensibility; Problems and Challenges; Behavior; Power and Influence; Welfare
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    Margolis, Joshua D., and Andrew Molinsky. "Navigating the Bind of Necessary Evils: Psychological Engagement and the Production of Interpersonally Sensitive Behavior." Academy of Management Journal 51, no. 5 (October 2008): 847–872. (Winner of Academy of Management. Outstanding Publication in Organizational Behavior Award presented by Academy of Management.)
    • August 2022
    • Supplement

    Atlanta Ransomware Attack (B)

    By: Amit Goldenberg and Julian Zlatev
    This case describes the March 2018 Ransomware attack on the information technology (IT) systems of the city of Atlanta and the response by Mayor Keisha Lance Bottoms and her administration. The case includes a brief background on Bottoms and her young administration at... View Details
    Keywords: Crime and Corruption; Decision Making; Cost vs Benefits; Decision Choices and Conditions; Decisions; Ethics; Values and Beliefs; Government and Politics; Government Administration; Information Technology; Cybersecurity; Information Management; Leadership; Management; Crisis Management; Management Teams; Negotiation; Risk and Uncertainty; Social Psychology; Perception; Personal Characteristics; Perspective; Power and Influence; Society; Public Administration Industry; United States; Atlanta; Georgia (state, US)
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    Goldenberg, Amit, and Julian Zlatev. "Atlanta Ransomware Attack (B)." Harvard Business School Supplement 923-010, August 2022.
    • Forthcoming
    • Article

    Subordinating Humanism: How Colliding Beliefs About a Living Wage Shape Personal Fulfillment and 'Professional-Class' Identities in Working-Class Jobs

    By: Lumumba Seegars, Serenity S. Lee, Erin M. Reid and Lakshmi Ramarajan
    In a society dominated by market-based ideology and management practices that prioritize financial considerations, some organizations are shifting toward humanistic ideology and practices that emphasize human welfare. To examine this transformation in pay-setting, we... View Details
    Keywords: Organizational Culture; Moral Sensibility; Wages; Welfare; Performance Expectations; Identity; Employee Relationship Management; Management Practices and Processes
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    Seegars, Lumumba, Serenity S. Lee, Erin M. Reid, and Lakshmi Ramarajan. "Subordinating Humanism: How Colliding Beliefs About a Living Wage Shape Personal Fulfillment and 'Professional-Class' Identities in Working-Class Jobs." Academy of Management Journal (forthcoming). (Pre-published online June 26, 2025.)
    • 2013
    • Book

    Entrepreneurship and Multinationals: Global Business and the Making of the Modern World

    By: Geoffrey Jones
    This book examines the history of entrepreneurship and multinationals in the making of the modern world. In recent years economists, historians, and political scientists have written extensively on the history of globalization and patterns of global wealth and poverty,... View Details
    Keywords: FDI; Economic History; Business History; Industrial Organization; Chinitz; Agglomeration; Clusters; Cities; Mines; Globalization; Entrepreneurship; Government and Politics; Banking Industry; Chemical Industry; Consumer Products Industry; Beauty and Cosmetics Industry; Electronics Industry; Africa; Asia; Europe; Latin America; Middle East; North and Central America; South America
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    Jones, Geoffrey. Entrepreneurship and Multinationals: Global Business and the Making of the Modern World. Northampton, MA: Edward Elgar Publishing, 2013.
    • 2016
    • Book

    Finding Purpose: Environmental Stewardship as a Personal Calling

    By: Andrew J. Hoffman
    Both thoughtful and thought-provoking, Finding Purpose aims to challenge our understanding of how humanity interacts with planet Earth, and our role within this. This book is an invitation: would you like to participate in one of the most important projects of... View Details
    Keywords: Environmental Sustainability; Ethics; Society; Mission and Purpose; Natural Environment
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    Hoffman, Andrew J. Finding Purpose: Environmental Stewardship as a Personal Calling. Routledge, 2016.
    • 23 Jul 2013
    • First Look

    First Look: July 23

    for restaurants. However, cities (which are responsible for inspections) have limited resources to dispatch inspectors, which in turn limits the number of inspections that can be performed. We argue that... View Details
    Keywords: Anna Secino
    • 14 Feb 2023
    • Research & Ideas

    When a Vacation Isn’t Enough, a Sabbatical Can Recharge Your Life—and Your Career

    A few years ago, DJ DiDonna seemed to have everything going for him. He had started a successful venture called the Entrepreneurial Finance Lab, which used psychometric factors to help banks issuing... View Details
    Keywords: by Michael Blanding
    • August 6, 2020
    • Article

    Companies Must Go Beyond Random Acts of Humanitarianism

    By: Frank Cooper and Ranjay Gulati
    Any organization can write a check or mobilize resources when confronted with a crisis such as the Covid-19 pandemic or a social movement such as Black Lives Matter. But corporate crisis response becomes much more meaningful when stakeholders know that the organization... View Details
    Keywords: Mission and Purpose; Corporate Social Responsibility and Impact
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    Cooper, Frank, and Ranjay Gulati. "Companies Must Go Beyond Random Acts of Humanitarianism." Harvard Business Review Digital Articles (August 6, 2020).
    • 05 Feb 2024
    • Research & Ideas

    The Middle Manager of the Future: More Coaching, Less Commanding

    driven economy, suggests new research from Harvard Business School, and managers who can collaborate—not just supervise and discipline—are reaping the rewards. To support more autonomous, creative workers, organizations want managers... View Details
    Keywords: by Ben Rand
    • 01 Apr 2024
    • In Practice

    Navigating the Mood of Customers Weary of Price Hikes

    volume) would fall in response to a price increase. Understanding broad trends in elasticities and underlying demand is critical for making companywide decisions about whether View Details
    Keywords: by Rachel Layne; Retail; Consumer Products
    • Web

    Browse All Articles, Research, & Case Studies - HBS Working Knowledge

    Popular Browse All Articles About Us Newsletter Sign-Up RSS Page 1 of 5,369 Results 12 Nov 2024 HBS Case Inside One Startup's Journey to Break Down Hiring (and Funding) Barriers by Avery Forman How can formerly incarcerated people... View Details
    • 23 Nov 2009
    • Research & Ideas

    Management’s Role in Reforming Health Care

    Aligning the Nature and Management of Health Care (Harvard Business Press, 2009), explains how to create more knowledgeable, flexible, and responsive delivery organizations. “Some of the most important... View Details
    Keywords: by Martha Lagace; Health
    • February 2011
    • Article

    Dividend Taxes and International Portfolio Choice

    By: Mihir Desai and Dhammika Dharmapala
    This paper investigates how dividend taxes influence portfolio choices, using the response to the distinctive treatment of a subset of foreign dividends in the Jobs and Growth Tax Relief Reconciliation Act (JGTRRA) of 2003. An open-economy after-tax capital asset... View Details
    Keywords: Dividends; Portfolio Choice; Taxes; Tax Treaties; Foreign Portfolio Investment; Taxation; Lawfulness; Economy; Price; Equity; Stocks; Investment Portfolio; Opportunities; Behavior; United States
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    Desai, Mihir, and Dhammika Dharmapala. "Dividend Taxes and International Portfolio Choice." Review of Economics and Statistics 93, no. 1 (February 2011): 266–284.
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