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  • May 2014 (Revised March 2017)
  • Case

Unilever's Lifebuoy in India: Implementing the Sustainability Plan

By: Christopher A. Bartlett

Unilever's new Global Brand VP must not only revitalize Lifebuoy soap's sagging market performance, but simultaneously impact the health of one billion people worldwide. The latter challenge comes from Unilever's new CEO who has introduced the Unilever Sustainable... View Details

Keywords: Multinational Management; Corporate Social Responsibility; Strategy Implementation; Marketing Strategy; Mission And Purpose; Change Management; International Business; Global; Fast-moving Consumer Goods; Soap; Corporate Social Responsibility and Impact; Health Care and Treatment; Environmental Sustainability; Global Strategy; Developing Countries and Economies; Beauty and Cosmetics Industry; Health Industry; India
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Bartlett, Christopher A. "Unilever's Lifebuoy in India: Implementing the Sustainability Plan." Harvard Business School Case 914-417, May 2014. (Revised March 2017.)
  • July 2010 (Revised January 2017)
  • Background Note

Marketing Analysis Toolkit: Customer Lifetime Value Analysis (2024)

By: Thomas Steenburgh and Jill Avery
Customers are increasingly being viewed as assets that bring value to the firm. Customer lifetime value is a metric that allows managers to understand the overall value of their customer base and relate it to three customer strategies firms employ: asset... View Details
Keywords: Customer Lifetime Value; Return On Investment; Customer Acquisition; Customer Retention; Customer Churn; "Marketing Analytics"; Marketing; Customer Relationship Management; Customer Focus and Relationships; Customer Value and Value Chain; Management Analysis, Tools, and Techniques; Marketing Strategy; Measurement and Metrics; Strategic Planning; Value
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Steenburgh, Thomas, and Jill Avery. "Marketing Analysis Toolkit: Customer Lifetime Value Analysis (2024)." Harvard Business School Background Note 525-017, July 2010. (Revised January 2017.)
  • 2014
  • Article

The Growth and Limits of Arbitrage: Evidence from Short Interest

By: Samuel G. Hanson and Adi Sunderam
We develop a novel methodology to infer the amount of capital allocated to quantitative equity arbitrage strategies. Using this methodology, which exploits time-variation in the cross section of short interest, we document that the amount of capital devoted to value... View Details
Keywords: Strategy; Financial Instruments; Capital Markets; Investment
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Hanson, Samuel G., and Adi Sunderam. "The Growth and Limits of Arbitrage: Evidence from Short Interest." Review of Financial Studies 27, no. 4 (April 2014): 1238–1286. (Winner of the RFS Rising Scholar Prize 2014. Internet Appendix Here.)
  • 26 Sep 2017
  • First Look

First Look at New Research and Ideas, September 26, 2017

promising source of potential savings for other segments of the commercial insurance market. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53250 September 14, 2017 Personality and Social... View Details
Keywords: Sean Silverthorne
  • 2015
  • Working Paper

Measurement Errors of Expected-Return Proxies and the Implied Cost of Capital

By: Charles C.Y. Wang
Despite their popularity as proxies of expected returns, the implied cost of capital's (ICC) measurement error properties are relatively unknown. Through an in-depth analysis of a popular implementation of ICCs by Gebhardt, Lee, and Swaminathan (2001) (GLS), I show... View Details
Keywords: Measurement and Metrics; Cost of Capital; Investment Return
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Wang, Charles C.Y. "Measurement Errors of Expected-Return Proxies and the Implied Cost of Capital." Harvard Business School Working Paper, No. 13-098, May 2013. (Revised February 2015.)
  • 23 May 2011
  • Op-Ed

Leading and Lagging Countries in Contributing to a Sustainable Society

Editor's note: Please see related story, Corporate Sustainability Reporting: It's Effective. To what extent companies contribute to a sustainable society is a question increasingly important, not only to the companies themselves, but also to investors, the countries... View Details
Keywords: by Robert G. Eccles & George Serafeim
  • 01 Feb 1998
  • News

Women at the Top

that when you are the first to enter a market, it's important to build continually on that first-mover advantage. In my field, investment banking, you can't coast, not even for a minute. You constantly have to come up with the next idea."... View Details
Keywords: Marguerite Rigoglioso and Susan Young
  • Article

The Collapse of First Executive Corporation: Junk Bonds, Adverse Publicity, and the Run on the Bank Phenomenon

By: S. C. Gilson, H. DeAngelo and L. DeAngelo
In April 1991, regulators seized the major subsidiaries of First Executive Corporation (FE), an insurer that invested heavily in junk bonds. During the junk bond market turmoil of 1989–1990, adverse publicity fueled a bank run at FE, forcing a $4 billion portfolio... View Details
Keywords: Business Ventures; Bonds; Banks and Banking
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Gilson, S. C., H. DeAngelo, and L. DeAngelo. "The Collapse of First Executive Corporation: Junk Bonds, Adverse Publicity, and the Run on the Bank Phenomenon." Journal of Financial Economics 36, no. 3 (December 1994): 287–336.
  • August 2013
  • Article

The Price of Diversifiable Risk in Venture Capital and Private Equity

By: Michael Ewens, Charles Jones and Matthew Rhodes-Kropf
This paper explores the private equity and venture capital (VC) markets and extends the standard principal-agent problem between the investors and venture capitalist to show how it alters the interaction between the venture capitalist and the entrepreneur. Since the... View Details
Keywords: Price; Risk and Uncertainty; Venture Capital; Private Equity; Contracts; Investment; Competition; Agency Theory; Investment Return; Forecasting and Prediction; Theory; Diversification
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Ewens, Michael, Charles Jones, and Matthew Rhodes-Kropf. "The Price of Diversifiable Risk in Venture Capital and Private Equity." Review of Financial Studies 26, no. 8 (August 2013): 1854–1889.
  • 09 Aug 2016
  • Working Paper Summaries

Shareholder Activism on Sustainability Issues

Keywords: by Jody Grewal, George Serafeim, and Aaron Yoon
  • December 2020
  • Article

Sovereign Debt Portfolios, Bond Risks, and the Credibility of Monetary Policy

By: Wenxin Du, Carolin Pflueger and Jesse Schreger
We document that governments whose local currency debt provides them with greater hedging benefits actually borrow more in foreign currency. We introduce two features into a government's debt portfolio choice problem to explain this finding: risk-averse lenders and... View Details
Keywords: Investment Portfolio; Currency; Policy; Risk and Uncertainty
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Du, Wenxin, Carolin Pflueger, and Jesse Schreger. "Sovereign Debt Portfolios, Bond Risks, and the Credibility of Monetary Policy." Journal of Finance 75, no. 6 (December 2020): 3097–3138.
  • 18 Jul 2017
  • First Look

First Look at New Research and Ideas, July 18, 2017

between competitors in health care markets—whether payers or providers. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52843 May 2017 Strategic Organization Firms, Crowds, and Innovation By: Felin, Teppo, Karim R.... View Details
Keywords: Sean Silverthorne
  • 2023
  • Working Paper

The Market for Sharing Interest Rate Risk: Quantities and Asset Prices

By: Ishita Sen, Umang Khetan, Jane Li and Ioana Neamtu
We study the extent of interest rate risk sharing across the financial system using granular positions and transactions data in interest rate swaps. We show that pension and insurance (PF&I) sector emerges as a natural counterparty to banks and corporations: overall,... View Details
Keywords: Interest Rates; Investment Funds; Banks and Banking; Insurance; Investment Banking; Risk and Uncertainty
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Sen, Ishita, Umang Khetan, Jane Li, and Ioana Neamtu. "The Market for Sharing Interest Rate Risk: Quantities and Asset Prices." Harvard Business School Working Paper, No. 24-052, February 2024.
  • 12 Sep 2017
  • First Look

First Look at New Research and Ideas, September 12, 2017

prevents executives from investing in management capabilities, arguing that such investments are a powerful way to become more competitive. Publisher's link:... View Details
Keywords: Carmen Nobel
  • 03 Dec 2008
  • What Do You Think?

Can Housing and Credit be “Nudged” Back to Health?

loan. Further, they suggest in a recent Financial Times op-ed that "government and the market should try to deal with temptation" (our limited self-control) by, for example, requiring that families accumulate some View Details
Keywords: by Jim Heskett
  • November 2003
  • Article

The Maturity of Debt Issues and Predictable Variation in Bond Returns

By: Malcolm Baker, Robin Greenwood and Jeffrey Wurgler
The maturity of new debt issues predicts excess bond returns. When the share of long-term debt issues in total debt issues is high, future excess bond returns are low. This predictive power comes in two parts. First, inflation, the real short-term rate, and the term... View Details
Keywords: Borrowing and Debt; Bonds; Investment Return; Financial Markets; Forecasting and Prediction
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Baker, Malcolm, Robin Greenwood, and Jeffrey Wurgler. "The Maturity of Debt Issues and Predictable Variation in Bond Returns." Journal of Financial Economics 70, no. 2 (November 2003): 261–291.
  • February 2024
  • Supplement

Can Cities Beat the Heat? (B14): San Jose Climate Action Snapshot

By: Rosabeth Moss Kanter, Hailey Chen and Jacob A. Small
Climate snapshots provide a summary of climate actions that occurred between 2018 and 2024, highlighting major green initiatives, innovations, carbon mitigation strategy, and action across multiple levels of government and the private sector. Snapshots also provide an... View Details
Keywords: Cities; Climate; Climate Impact; Innovation; Mitigation Policies; Carbon Footprint; Investing; Climate Finance; Mobility; Adaptation; Renewable Energy; Climate Change; Problems and Challenges; Sustainable Cities; Innovation and Invention; United States; San Jose
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Kanter, Rosabeth Moss, Hailey Chen, and Jacob A. Small. "Can Cities Beat the Heat? (B14): San Jose Climate Action Snapshot." Harvard Business School Supplement 324-095, February 2024.
  • 15 Aug 2016
  • Research & Ideas

Black Swans and Big Trends Can Ruin Anyone's Internet Prediction

investments are once again declining. Reasoning that today’s tech entrepreneurs and investors might value a history lesson, I’ve published Speed Trap as an ebook, which is downloadable for free in PDF... View Details
Keywords: by Thomas R. Eisenmann; Technology
  • Article

Does Front-Loading Taxation Increase Savings?: Evidence from Roth 401(k) Introductions

By: John Beshears, James J. Choi, David Laibson and Brigitte C. Madrian
Can governments increase private savings by taxing savings up front instead of in retirement? Roth 401(k) contributions are not tax-deductible in the contribution year, but withdrawals in retirement are untaxed. The more common before-tax 401(k) contribution is... View Details
Keywords: Saving; Retirement; Taxation
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Beshears, John, James J. Choi, David Laibson, and Brigitte C. Madrian. "Does Front-Loading Taxation Increase Savings? Evidence from Roth 401(k) Introductions." Journal of Public Economics 151 (July 2017): 84–95.
  • 2002
  • Other Unpublished Work

The Maturity of Debt Issues and Predictable Variation in Bond Returns

By: Malcolm Baker, Robin Greenwood and Jeffrey Wurgler
The maturity of new debt issues predicts excess bond returns. When the share of long term debt issues in total debt issues is high, future excess bond returns are low. This predictive power comes in two parts. First, inflation, the real short-term rate, and the term... View Details
Keywords: Borrowing and Debt; Bonds; Investment Return; Financial Markets; Forecasting and Prediction
Citation
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Baker, Malcolm, Robin Greenwood, and Jeffrey Wurgler. "The Maturity of Debt Issues and Predictable Variation in Bond Returns." 2002. (First draft in 2001.)
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