Publications

July 1994 (Revised March 1996)
Case

Baxter International: OnCall as Soon as Possible?

Baxter Healthcare is heir to the fabled ASAP ordering system, one of the best-known examples of the use of technology to provide strategic marketing advantage. By 1994, the proprietary ASAP system is well established. Baxter is beginning to launch On-Call EDI, which is... View Details

Keywords: Information Technology; Competitive Advantage; Business Strategy; Information Technology Industry; Information Technology Industry

August 1997 (Revised November 1998)
Case

Cambridge Technology Partners - 1991 Start Up

By: Paul A. Gompers and Catherine M. Conneely

Jim Sims tries to close the deal to create Cambridge Technology Partners (CTP) in a spin-out from a troubled technology consulting firm. The deal looks tenuous. View Details

Keywords: Business Startups; Negotiation Deal; Information Technology; Organizations; Information Technology Industry; Information Technology Industry; Cambridge

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2016
Teaching Note

Advanced Leadership Pathways: General Gale Pollock and Services for the Vision Impaired

By: Rosabeth M. Kanter, Tessa Natanay Hamilton and Ai-Ling Jamila Malone

Teaching note for case 314029. Following a successful military career as an Army Nurse, achieving rank as Major General, becoming the first female Acting Surgeon General of the Army, and the 22nd Chief of the Army Nurse Corps, Pollock developed a vested interest in... View Details

Keywords: Health Care; Health Care Education; Insurance Companies; Military; Leadership Skills; Health Care and Treatment; Education; Insurance; Business Startups; Information Technology; Applications and Software; Change Management; Health Industry; Health Industry

08 Aug 2016
News

Writing the Book on Balance

Meredith Oppenheim (MBA 2001) is an entrepreneur and a working mother. In a recent interview with the Huffington Post, she talks about that balancing act and how it led to her coauthoring a children’s book, Really Ready to Read, with her young daughter and launching a... View Details

Keywords: Kickstarter; Publishing Industries (except Internet); Publishing Industries (except Internet)

07 Mar 2017
News

From Harvard to INSEAD: Change Management in a Disruptive World

general director. With a lengthy career in industry and politics as well as academia, Giscard D’Estaing is a former mayor and member of the French Parliament and is chairman of the Committee for a World Parliament. He is also honorary... View Details

Keywords: Educational Services

August 1986 (Revised June 1987)
Case

Lotus Development Corporation: Entering International Markets

By: David B. Yoffie and John J. Coleman

Lotus 1-2-3 exploded on the American market in the spring of 1983. Nine months later Jim Manzi, vice president of marketing, hired Chuck Digate to develop an international strategy for Lotus. Case explores Lotus' rapid rise to the top of the software market in the... View Details

Keywords: Market Entry and Exit; Applications and Software; Global Strategy; Management Teams; Information Technology Industry; United States

March 1999
Case

MySoftware Company (A)

By: H. Kent Bowen and Nicole Tempest

In 1997, Gregory Slayton took the position as CEO of MySoftware, which had been experiencing revenue and operating losses for the past two years. Within 90 days, he stabilized the company through a combination of cost cutting, financial discipline, and accountability... View Details

Keywords: Decisions; Cost Management; Profit; Employees; Growth and Development Strategy; Operations; Outcome or Result; Partners and Partnerships; Internet and the Web; Applications and Software; Information Technology Industry

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01 Mar 2010
News

Faculty Research Online

consumers prefer single songs over music “bundles.” The result? It is time for the industry to rethink its products and prices, writes Associate Professor Anita Elberse. See http://hbswk.hbs.edu/item/6312.html. India Transformed? Insights... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Management, Scientific, and Technical Consulting Services; Professional Services

1997
Chapter

Frontiers of Online Financial Services

By: R. Kalakota and F. Frei

Keywords: Internet and the Web; Finance; Financial Services Industry; Financial Services Industry

01 Dec 2006
News

Faculty Books

reveal the mechanisms of advancement and speculate on what this means for the future of leadership selection and development. Science Business by Gary P. Pisano (HBS Press) Why has the biotechnology industry failed to perform to... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

01 Sep 2012
News

Alumni Books

the Economy Is Wrong by Edward Conard (MBA 1982) (Portfolio/Penguin) To explain the causes of the US financial crisis, conventional wisdom blames Wall Street and the mortgage industry for using predatory tactics to seduce homeowners into... View Details

Keywords: Publishing Industries (except Internet); Publishing Industries (except Internet); Publishing Industries (except Internet); Publishing Industries (except Internet)

February 2010 (Revised March 2012)
Case

Harvard Business School Executive Education: Balancing Online and Offline Marketing

By: John A. Deighton and Leora Kornfeld

How does a small business set its online media budget? The HBS Executive Education Division can be viewed as a small-to-medium sized business unit with annual revenues of $107 million. As we watch it change its culture, practices, and organization from offline to... View Details

Keywords: Transition; Marketing Strategy; Budgets and Budgeting; Technology Adoption; Digital Marketing; Resource Allocation; Information Technology Industry

January 2010 (Revised April 2010)
Case

Google in China (A)

By: John A. Quelch

In January 2010, Google threatened in a public statement to stop censoring its search results on its google.cn website, as required by Chinese authorities. Should Google exit China? Or attempt a compromise with the Chinese government? View Details

Keywords: Crisis Management; Market Entry and Exit; Business and Government Relations; Internet and the Web; Information Technology Industry; China

May 2004 (Revised May 2006)
Case

AsiaInfo: The IPO Decision

The cofounder and CEO of AsiaInfo, a Chinese system integrator that built 70% of China's Internet backbone, must decide whether to list equity in the United States to fund future growth. Describes the company and the decision. A rewritten version of a previous case. View Details

Keywords: Decisions; Initial Public Offering; Growth Management; Internet and the Web; Entrepreneurship; Equity; Information Technology Industry; China; United States

June 2001
Case

Bang Networks- The First Customer (A)

By: Jay O. Light and Mary N. Caravella

In November 2000, six-month-old start-up Bang Networks is preparing a proposal for its first paid subscription contract. The recent MBA founders of the new San Francisco--based company believe they have a unique new solution for effective delivery of real-time Web... View Details

Keywords: Business Startups; Negotiation Tactics; Internet and the Web; Valuation; Value Creation; Negotiation Preparation; Information Technology Industry; San Francisco