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      Globalized Firms and ManagementRemove Globalized Firms and Management →

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      • January 1985 (Revised March 2003)
      • Case

      Conex do Brasil

      By: Christopher A. Bartlett and John Young
      Describes interactions between Brazilian local, Latin American regional, and USA headquarters staff during the three years after establishing a manufacturing subsidiary in Sao Paulo. In a highly protected national environment, a market entry plan is developed to meet... View Details
      Keywords: Cross-Cultural and Cross-Border Issues; Resignation and Termination; Goals and Objectives; Market Entry and Exit; Operations; Performance Expectations; Opportunities; Corporate Strategy; Latin America; United States; Brazil
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      Bartlett, Christopher A., and John Young. "Conex do Brasil." Harvard Business School Case 385-257, January 1985. (Revised March 2003.)
      • September 1984 (Revised September 1993)
      • Case

      Nestle S.A.: International Marketing (A)

      By: John A. Quelch
      A senior manager at Nestle's headquarters is reviewing the role of the central marketing staff with respect to Nestle's operating companies around the world. Two specific examples of the role of the central staff in guiding the advertising and packaging decisions of... View Details
      Keywords: Globalized Firms and Management; Organizational Design; Organizational Structure; Marketing; Operations; Advertising; Management Teams; Food and Beverage Industry; Food and Beverage Industry; Switzerland
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      Quelch, John A., and Edward J. Hoff. "Nestle S.A.: International Marketing (A)." Harvard Business School Case 585-013, September 1984. (Revised September 1993.)
      • September 1984
      • Case

      Henkel Corp.: International Sealants Brand SISTA (A)

      By: Robert J. Dolan
      Corporate headquarters wishes to expand sales of a sealant product currently sold only in the West German market. Regional affiliates, operating on a profit center basis, are not enthusiastic about taking on the new product. The case describes the company's... View Details
      Keywords: Marketing Strategy; Globalization; Expansion; Profit; Conflict Management; Consumer Products Industry; Construction Industry; Europe; West Germany
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      Dolan, Robert J. "Henkel Corp.: International Sealants Brand SISTA (A)." Harvard Business School Case 585-099, September 1984.
      • September 1984
      • Case

      Henkel Corp.: International Sealants Brand SISTA (B)

      By: Robert J. Dolan
      Describes the outcome of implementation of the standardized plan described in Henkel (A). View Details
      Keywords: Marketing Strategy; Globalization; Expansion; Profit; Conflict Management; Outcome or Result; Consumer Products Industry; Construction Industry; Europe; West Germany
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      Dolan, Robert J. "Henkel Corp.: International Sealants Brand SISTA (B)." Harvard Business School Case 585-100, September 1984.
      • June 1984 (Revised February 1988)
      • Teaching Note

      Hoover: Multinational Product Planning, Teaching Note

      By: Benson P. Shapiro
      Keywords: Product; Planning; Multinational Firms and Management
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      Shapiro, Benson P. "Hoover: Multinational Product Planning, Teaching Note." Harvard Business School Teaching Note 584-131, June 1984. (Revised February 1988.)
      • 1984
      • Chapter

      Multinationals from Asian Developing Countries

      By: L. T. Wells Jr.
      Keywords: Multinational Firms and Management; Developing Countries and Economies; Asia
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      Wells, L. T., Jr. "Multinationals from Asian Developing Countries." In Research in International Business and Finance. 4 (Part A), edited by Richard W. Moxon, Thomas Roehl, and J. Frederick Truitt. Greenwich, CT: JAI Press, 1984.
      • August 1983
      • Article

      Global Marketing no Senryaku-teki Yakuwari: Sekai-teki Kibo deno Coordination no Kanri ni tsuite (The Strategic Role of Global Marketing: Managing Coordination on a Worldwide Basis)

      By: Hirotaka Takeuchi and Michael E. Porter
      Keywords: Marketing; Management; Strategy
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      Takeuchi, Hirotaka, and Michael E. Porter. "Global Marketing no Senryaku-teki Yakuwari: Sekai-teki Kibo deno Coordination no Kanri ni tsuite (The Strategic Role of Global Marketing: Managing Coordination on a Worldwide Basis)." Hitotsubashi bijinesu rebyū [Hitotsubashi Business Review] (August 1983).
      • July 1983 (Revised July 1991)
      • Case

      Hintz-Kessels-Kohl A.G.

      By: Thomas R. Piper
      A truck manufacturer must decide whether to bid on the sale of 120 trucks to a private firm in Costa Rica. If a bid is submitted, a decision must be made on whether to protect against the credit, exchange rate, and sovereign risks. View Details
      Keywords: Risk Management; Currency Exchange Rate; Truck Transportation; Cross-Cultural and Cross-Border Issues; Manufacturing Industry; Auto Industry; Germany; Costa Rica
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      Piper, Thomas R. "Hintz-Kessels-Kohl A.G." Harvard Business School Case 284-019, July 1983. (Revised July 1991.)
      • June 1983 (Revised April 1991)
      • Case

      Dominion Engineering Works

      By: Christopher A. Bartlett
      Dominion Engineering Works faces important strategic decisions about whether to continue its focused strategy of selling newsprint machines to the Canadian paper industry or whether recent changes in industry conditions and the emergence of three global competitors... View Details
      Keywords: Machinery and Machining; Globalized Markets and Industries; Management Analysis, Tools, and Techniques; Partners and Partnerships; Competitive Strategy; Customization and Personalization; Diversification
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      Bartlett, Christopher A. "Dominion Engineering Works." Harvard Business School Case 383-184, June 1983. (Revised April 1991.)
      • 1983
      • Book

      Third World Multinationals

      By: L. T. Wells Jr.
      Keywords: Developing Countries and Economies; Multinational Firms and Management
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      Wells, L. T., Jr. Third World Multinationals. Cambridge, MA: MIT Press, 1983. (Also available in Chinese, 1986.)
      • July 1982 (Revised December 1984)
      • Case

      Esmark, Inc. (A)

      By: William E. Fruhan Jr.
      Involves the management of a firm with a market value of a going concern that is less than its breakup value. How does management maximize value for shareholders in this environment? View Details
      Keywords: Finance; Markets; Business and Shareholder Relations; Value; Food and Beverage Industry
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      Fruhan, William E., Jr. "Esmark, Inc. (A)." Harvard Business School Case 283-013, July 1982. (Revised December 1984.)
      • May 1982
      • Case

      Honeywell Europe: Human Resource Planning (A)

      By: Wickham Skinner, D. Q. Mills and Jean K. Trescott
      Keywords: Human Resources; Globalized Firms and Management; Planning; Europe
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      Skinner, Wickham, D. Q. Mills, and Jean K. Trescott. "Honeywell Europe: Human Resource Planning (A)." Harvard Business School Case 682-050, May 1982.
      • May 1982
      • Case

      Honeywell Europe: Human Resource Planning (B)--West Germany

      By: Wickham Skinner, D. Q. Mills and Jean K. Trescott
      Keywords: Human Resources; Globalized Firms and Management; Planning; West Germany
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      Skinner, Wickham, D. Q. Mills, and Jean K. Trescott. "Honeywell Europe: Human Resource Planning (B)--West Germany." Harvard Business School Case 682-051, May 1982.
      • May 1982
      • Case

      Honeywell Europe: Human Resource Planning (C)--Finland

      By: Wickham Skinner, D. Q. Mills and Jean K. Trescott
      Keywords: Human Resources; Globalized Firms and Management; Planning; Finland
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      Skinner, Wickham, D. Q. Mills, and Jean K. Trescott. "Honeywell Europe: Human Resource Planning (C)--Finland." Harvard Business School Case 682-052, May 1982.
      • February 1982 (Revised August 1987)
      • Case

      Hoover: Multinational Product Planning

      By: Robert D. Buzzell and Benson P. Shapiro
      Keywords: Product Marketing; Global Strategy; Multinational Firms and Management
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      Buzzell, Robert D., and Benson P. Shapiro. "Hoover: Multinational Product Planning." Harvard Business School Case 582-102, February 1982. (Revised August 1987.)
      • February 1982 (Revised May 1983)
      • Background Note

      Deviations from Purchasing Power Parity and the Implications for the Multinational Business

      By: Thomas R. Piper
      Keywords: Multinational Firms and Management; Finance
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      Piper, Thomas R. "Deviations from Purchasing Power Parity and the Implications for the Multinational Business." Harvard Business School Background Note 282-051, February 1982. (Revised May 1983.)
      • November 1981
      • Supplement

      Corning Glass Works International, Part I, Interviews with Division Managers, Video

      By: Christopher A. Bartlett and Michael Y. Yoshino
      Presents tapes of interviews with Forrest Behm (previously president of Corning International), Bill Hudson (ex-country manager, international business manager, world board chairman, and current product division manager), and Van Campbell (corporate treasurer).... View Details
      Keywords: Globalized Firms and Management; Global Strategy; Consumer Products Industry
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      Bartlett, Christopher A., and Michael Y. Yoshino. "Corning Glass Works International, Part I, Interviews with Division Managers, Video." Harvard Business School Video Supplement 882-512, November 1981.
      • March 1981 (Revised November 1998)
      • Supplement

      Corning Glass Works International (C2)

      By: Christopher A. Bartlett and Michael Y. Yoshino
      Follows the impact of a change in global strategy on a diversified company's global organization structure. Reviews the company's subsequent performance internationally. Also presents reflections by top management on future possible change in the organization... View Details
      Keywords: Global Strategy; Change; Performance; Globalized Firms and Management; Management Teams; Manufacturing Industry
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      Bartlett, Christopher A., and Michael Y. Yoshino. "Corning Glass Works International (C2)." Harvard Business School Supplement 381-164, March 1981. (Revised November 1998.)
      • 1981
      • Chapter

      Multinational Structural Change: Evolution versus Reorganization

      By: C. A. Bartlett
      Keywords: Multinational Firms and Management; Organizational Change and Adaptation; Organizational Structure
      Citation
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      Bartlett, C. A. "Multinational Structural Change: Evolution versus Reorganization." In The Management of Headquarters-Subsidiary Relationships in Multinational Corporations, edited by Lars Otterbeck. London: Gower, 1981. (Also in The Internationalization of the Firm, edited by P. Buckley and P.G. Meer, Oslo: Norwegian University Press, 1991; and in The History of Management Thought, edited by P. Buckley, Ashgate, 2002.)
      • 1980
      • Chapter

      Negotiating and Implementing Mineral Agreements with Multinationals: Some Critical Tax Development Issues

      By: L. T. Wells Jr. and Malcolm Gillis
      Keywords: Agreements and Arrangements; Metals and Minerals; Mining; Multinational Firms and Management; Globalized Markets and Industries; Taxation; Mining Industry
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      Wells, L. T., Jr., and Malcolm Gillis. "Negotiating and Implementing Mineral Agreements with Multinationals: Some Critical Tax Development Issues." In Tax and Investment Policies for Hard Minerals: Public and Multinational Enterprises in Indonesia, by Malcolm Gillis, Ralph Beals, Glenn Jenkins, L. T. Wells Jr., and Ulrich Peterson. MA: Ballinger Publishing Company, 1980.
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