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  • All HBS Web  (4,588)
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  • 05 Jun 2013
  • What Do You Think?

Do We Need to Extend ‘No Surprises Management?’

In it, I compared data collected from the offices of a large marketing services firm to which I had been given unusual access. Here are some data from employee engagement studies, human resource reports, and View Details
Keywords: by James Heskett
  • 24 Feb 2009
  • First Look

First Look: February 24, 2009

Cuts Harvard Business School Case 709-037 As his inauguration approached, President-elect Obama faced a financial sector meltdown, a costly bailout, and massive government deficits. With the economy in recession, interest rates near zero,... View Details
Keywords: Martha Lagace
  • 11 Dec 2018
  • First Look

New Research and Ideas, December 11, 2018

launch a new blockchain currency to facilitate financial services for unbanked and underbanked customers in emerging markets via their smartphone. Santos had to decide whether to go forward with the new plan... View Details
Keywords: Dina Gerdeman
  • 01 Nov 2012
  • Research & Ideas

Book Excerpt: Judgment Calls

particular challenge the company faced was about selling its line of prestigious, professional beauty tools to chain drugstores—risking dilution of the brand, losing existing core customers, and taking on financial commitments way beyond... View Details
Keywords: by Thomas H. Davenport & Brook Manville; Consumer Products
  • 22 Feb 2011
  • Research & Ideas

Most Popular Articles, Papers of the Decade

the Service Profit Chain to Work for Unbeatable Competitive Advantage by HBS professors Jim Heskett and W. Earl Sasser and coauthor Joe Wheeler. Updating a Classic: Writing a Great Business Plan Published: October 6, 2008 Harvard Business... View Details
Keywords: by Sean Silverthorne
  • 06 Sep 2016
  • First Look

September 6, 2016

how other companies can begin to adopt it. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51074 Forthcoming Review of Financial Studies Does Aggregated Returns Disclosure Increase Portfolio Risk-Taking? By: Beshears,... View Details
Keywords: Carmen Nobel
  • 21 Oct 2014
  • First Look

First Look: October 21

multiplier firms and megaprojects engaged in sustainability-related initiatives, we also explain the value of learning logic, in contrast to blueprint logic, for leading change for sustainability. Publisher's link: http://ukcatalogue.oup.com/product/9780198704072.do... View Details
Keywords: Sean Silverthorne
  • 19 Apr 2011
  • First Look

First Look: April 19

violation of Facebook's terms of service as a non-copyright holder was using the imagery and logo associated with a known brand. Facebook contacted Michael Donnelly, Group Director, Worldwide Interactive Marketing for The Coca-Cola... View Details
Keywords: Sean Silverthorne
  • January 2024 (Revised February 2024)
  • Course Overview Note

Managing Customers for Growth: Course Overview for Students

By: Eva Ascarza
Managing Customers for Growth (MCG) is a 14-session elective course for second-year MBA students at Harvard Business School. It is designed for business professionals engaged in roles centered on customer-driven growth activities. The course explores the dynamics of... View Details
Keywords: Customer Relationship Management; Decision Making; Analytics and Data Science; Growth Management; Financial Services Industry; Financial Services Industry; Financial Services Industry; Financial Services Industry; Financial Services Industry
Citation
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Ascarza, Eva. "Managing Customers for Growth: Course Overview for Students." Harvard Business School Course Overview Note 524-032, January 2024. (Revised February 2024.)
  • 08 Jan 2008
  • First Look

First Look: January 8, 2008

distribution, where new startups fail within the first three years following entry. This churning emphasizes a new mechanism through which financial sector reforms impact product markets. It is not exclusively better ex ante allocation of... View Details
Keywords: Martha Lagace
  • 19 Jan 2022
  • In Practice

7 Trends to Watch in 2022

As 2022 gets underway we asked our faculty to highlight some trends worth watching in the coming year. Ariel Stern: A new future for digital health care While 2020 and 2021 were years of rapid innovation and deployment of new health care technologies and delivery... View Details
Keywords: by HBS News
  • 16 Nov 2020
  • Research & Ideas

Transitions of Power Are Difficult. What Joe Biden and Other Incoming Leaders Need to Know.

have developed a perspective on strategies for the near-term and long-term. But first, before anything else, it’s important to stop the bleeding; that is, deal with crises and pain points. Whether the problems involve financial distress... View Details
Keywords: by Sean Silverthorne
  • 07 Feb 2012
  • First Look

First Look: February 7

Purchase this case:http://cb.hbsp.harvard.edu/cb/product/212031-PDF-ENG Social Finance, Inc Shawn Cole, Rawia Abdel Samad, Matt Berner, and Raluca DragusanuHarvard Business School Case 212-055 Social Finance attempts to design and launch a complex new View Details
Keywords: Sean Silverthorne
  • 24 Feb 2014
  • Research & Ideas

Busting Six Myths About Customer Loyalty Programs

reward than spending $x/n in different stores. One approach to achieve this convexity in rewards is to create loyalty systems that are tiered. It is often argued that tiered rewards, such as those offered by airlines, hotels, casinos, and View Details
Keywords: by Marcel Corstjens & Rajiv Lal; Retail; Consumer Products
  • 21 Nov 2012
  • Research & Ideas

What Health Care Managers Need to Know--and How to Teach Them

Global health care is entering its most challenging era, with increasing demand for services from consumers newly arrived in the middle class, under-served people, and rapidly aging populations, all the while dealing with the need to... View Details
Keywords: by Paul Guttry; Health; Education
  • 27 Feb 2007
  • First Look

First Look: February 27, 2007

Man, and operates ships that travel around the world. In analyzing the choices he faces, students must consider how the initial capitalization of Navigator contributed to its financial distress, evaluate several restructuring plans from a... View Details
Keywords: Martha Lagace
  • 17 May 2016
  • First Look

May 17, 2016

details of his theories regarding economic development and international financial interactions, as well as his indebtedness to earlier Renaissance traditions. The book also uncovers new material relating to Serra’s life and provides... View Details
Keywords: Sean Silverthorne
  • 28 Sep 2009
  • Research & Ideas

Improving Accountability at the World Bank

accountability and effectiveness today? What should it do about them? With a detailed description of the Bank's challenges of democratic accountability, its constraints, and recommendations for the future, HBS professor Alnoor Ebrahim testified before the Committee on... View Details
Keywords: by Alnoor Ebrahim
  • 08 Aug 2017
  • First Look

First Look at Research and Ideas, August 8, 2017

forthcoming Financial Analysts Journal Optimal Tilts: Combining Persistent Characteristic Portfolios By: Baker, Malcolm, Ryan Taliaferro, and Terry Burnham Abstract—We examine the optimal weighting of four tilts in U.S. equity markets... View Details
Keywords: Sean Silverthorne
  • 08 Aug 2011
  • Research & Ideas

The Death of the Global Manager

assume that all the smart people in the world are born within a 20-mile radius of their headquarters." This last factor—of being able to develop and diffuse innovation rapidly around the world—has emerged to become much more important as companies constantly renew... View Details
Keywords: by Julia Hanna
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