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  • 02 Jan 2008
  • Research & Ideas

Most Popular Stories 2007

psychologically painful as it is, is the first step to awareness of new opportunities in career and in life, says Harvard Business School's Timothy Butler. In this Q&A and excerpt from his new book, Getting Unstuck, he explains six steps for getting from here to... View Details
Keywords: by Sean Silverthorne
  • 01 Jun 2010
  • News

Green Dreams: Eco-Friendly Countertops

company’s product throughout its Seattle headquarters. Other customers include NASA, the Ritz-Carlton, Starbucks, Whole Foods, Amazon, Disney’s Epcot theme park, and Google. IceStone has come a long way since Magagnini’s dark day, and not... View Details
Keywords: Sarah Auerbach; Furniture and Related Product Manufacturing; Manufacturing
  • February 2000 (Revised April 2003)
  • Case

InSite Marketing Technology (A)

By: Lynda M. Applegate, Genevieve J.S. Feraud and Sheila L Marcelo
Introduces students to products and services that improve customers' online shopping experience. Also discusses the challenges of marketing new product concepts and finding funding for start-up ventures. View Details
Keywords: Customer Focus and Relationships; Financing and Loans; Technological Innovation; Business or Company Management; Marketing Strategy; Product Launch; Service Delivery; Competitive Strategy; Competitive Advantage; Service Industry; Web Services Industry
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  • 11 Sep 2000
  • Research & Ideas

Riding the Internet Fast Track

professor Tom Eisenmann, who also serves on the board of OneMain.com, one of the nation's ten largest Internet service providers, and on the advisory boards of many Internet start-ups. Eisenmann's definition of the get-big-fast strategy includes three criteria: massive... View Details
Keywords: by Peter Jacobs
  • 04 Oct 2004
  • Research & Ideas

Start to Measure Your E-commerce Success

arise. Since the choices are different for each company, because the strategies, structures, and systems are different, substantial customization is necessary. Senior managers should consider six initial... View Details
Keywords: by Marc J. Epstein
  • 08 May 2014
  • News

The Sky's the Limit

promoted to an executive for Global Business, Commercial Systems and Services at Sikorsky Aircraft Corporation, overseeing non-military sales, customer completions and support worldwide. Eaton's message, which she has spread everywhere... View Details
Keywords: Jill Radsken; women's issues; avaition; Air Transportation; Transportation
  • 16 Jun 2020
  • Blog Post

Delivering Solutions During a Crisis with Hans Kristian Furuseth (MBA 2019)

management team, launched a new website, and tripled their marketing efforts. Then in February 2020, Farmasiet.no launched same day delivery for prescription medications, a few weeks before that service would become lifesaving. “We know... View Details
  • December 2002 (Revised October 2006)
  • Case

Tesco Plc.

By: David E. Bell
Tesco, a supermarket chain, has been transformed from a third-rate retailer to a global leader in the past ten years. This case describes how that was accomplished. Interviews with Tesco employees explain the company's approach to understanding customers, motivating... View Details
Keywords: History; Motivation and Incentives; Leadership; Internet and the Web; Supply Chain Management; Global Strategy; Globalization; Customer Focus and Relationships; Business Strategy; Retail Industry
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  • Web

Business Solutions for the Poor (Global and Local) - Course Catalog

to 350 words) and one final course paper (600 to 750 words), No Exam Enrollment Limited to 45 students Overview Customers at higher levels of the socioeconomic pyramid are usually served by businesses who synchronize value creation for... View Details
  • January 2004
  • Background Note

Why Developers Don't Understand Why Consumers Don't Buy

By: John T. Gourville
Looks at the psychological biases developers bring to the new product development process. Identifies three reasons why developers may do a poor job of identifying the demand for an innovative, new concept or product: (1) the self-selection bias, (2) differing initial... View Details
Keywords: Customer Focus and Relationships; Innovation and Invention; Knowledge Management; Product Marketing; Consumer Behavior; Product Development; Perspective; Prejudice and Bias
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  • 25 Aug 2022
  • News

Case Study: Sound Check

making sure our existing customers still win and that we can still grow in that market,” says Pemberton. Should LS stick with the formula that’s been working, or should they make the leap to enterprise sales and commit to the scaling it... View Details
Keywords: Management, Scientific, and Technical Consulting Services; Professional Services
  • 9 AM – 9 AM EST, 07 Nov 2018

HBX Disruptive Strategy

Make innovation a reality with strategies from two-time Worlds Most Innovative Business Thinker, Clayton Christensen. Program Dates: November 7, 2018 - December 19, 2018 View Details
  • 01 Jun 2012
  • News

FIELD 3 Tests Students

After the first market simulation, students had two months to refine their ideas and develop a customer sales pitch, all leading up to Launch Day in mid-April. At that point, teams with a viable idea advanced to IPO Day on May 14. “This... View Details
Keywords: FIELD program
  • 12 Jun 2019
  • Research & Ideas

Investors Have More Than Money to Offer Entrepreneurs

forces, but patterns over time and how markets move and customers buy. They may not know your specific market details or the intimate buying patterns of your target customer, but as Bob Mason, managing... View Details
Keywords: by Julia Austin
  • 21 Apr 2003
  • Research & Ideas

Are Crummy Products Your Next Growth Opportunity?

have owned started out as a disruptive company.— Clayton M. Christensen Copying the management best practices of leading firms isn't necessarily the answer, Christensen said. When inventors in the Middle Ages tried to invent a contraption... View Details
Keywords: by Sean Silverthorne
  • November 2016
  • Case

Pete & Gerry's

By: Jose Alvarez and Natalie Kindred
Keywords: ＂Pete ＆ Gerry's; ＂ Eggs; Egg Industry; Avian Flu; Cage Free; Free Range; Agribusiness; Agriculture; Industry Structure; Industry Evolution; Price Volatility; Small Business; Strategy Formulation; Branding; Marketing; Premium Brand; Growth; Consumer; Consumer Behavior; Animal Welfare; Retail; Grocery; Food Labeling; Animal-Based Agribusiness; Advertising Campaigns; Business Model; Change; Change Management; Disruption; Transition; Trends; Volatility; Customer Value and Value Chain; Entrepreneurship; Food; Ethics; Health; Problems and Challenges; Operations; Sales; Risk and Uncertainty; Quality; Public Opinion; Value; Strategy; Agriculture and Agribusiness Industry; Retail Industry; United States
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  • Web

Field Course: Ideation and Prototyping for Innovation - Course Catalog

can be found here . Accepted students will be notified by August 15, 2025. Learning Objectives Most early-stage ventures and new products fail because too few customers want what’s offered. Specifically, either: 1) the product doesn’t... View Details
  • 24 Apr 2012
  • First Look

First Look: April 24

note:http://cb.hbsp.harvard.edu/cb/product/812097-PDF-ENG Business Model Analysis for Entrepreneurs Thomas R. EisenmannHarvard Business School Note 812-096 This note defines a business model and its major elements: a customer value... View Details
Keywords: Carmen Nobel
  • 12 Apr 2011
  • News

Twelve Global Finalists Compete at HBS

LifeQube mobile clinic management Asia-Pacific HBS Club of Shanghai Oliver Segovia, MBA '10 Jennifer Kelly, MBA '10 AVA invitation-only shopping platform Canada HBS Club of Toronto Zaheed Poptia, MBA '06 CardSwap online giftcard... View Details
Keywords: Multiple alumni
  • Blog

Inside the Learning: How Faculty Prepare for Class

Managing Sales Teams and Distribution Channel, Leading in the Digital Era): I always make sure to stay in touch with practitioners and leaders, read trade magazines, news, and journals, and continue to be informed of what's going on in... View Details