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  • April 2021
  • Case

Zeynep Ton: The Good Jobs Strategy

By: Francesca Gino and Frances X. Frei
The link to this multimedia case should be provided to students in advance as preparation for classroom case discussion.

In Zeynop Ton’s 2014 book The Good Jobs Strategy: How the Smartest Companies Invest in Employees to Lower Costs and Boost... View Details
Keywords: Organizations; Selection and Staffing; Compensation and Benefits; Operations; Performance Effectiveness
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  • December 2011
  • Article

Platform Envelopment

By: Thomas R. Eisenmann, Geoffrey Parker and Marshall Van Alstyne
Due to network effects and switching costs in platform markets, entrants generally must offer revolutionary functionality. We explore a second entry path that does not rely upon Schumpeterian innovation: platform envelopment. Through envelopment, a provider in one... View Details
Keywords: Digital Platforms; Business and Stakeholder Relations; Economic Systems; Development Economics; Business or Company Management; Business Strategy; Network Effects; Information Technology Industry; Technology Industry
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  • 01 Nov 2019
  • Video

Devi Shetty

Devi Shetty, founder of Narayana Health in India, reflects... View Details

  • January 1993 (Revised October 1994)
  • Background Note

Note on Adjusted Present Value

By: Timothy A. Luehrman
Describes the "adjusted present value" (APV) approach to discounted cash flow analysis. Much of the note is devoted to a critical comparison of APV and an approach based on the wrighted average cost of capital (WACC). Argues that APV is usually, if not always, simpler,... View Details
Keywords: Valuation; Cost of Capital
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  • Article

Brand (In)fidelity: When Flirting with the Competition Strengthens Brand Relationships

By: Irene Consiglio, Daniella Kupor, Francesca Gino and Michael I. Norton
We document the existence and consequences of brand flirting: a short-lived experience in which a consumer engages with and/or indulges in the alluring qualities of a brand without committing to it. We propose that brand flirting is exciting and that when consumers... View Details
Keywords: Consumer Behavior; Brands and Branding; Emotions
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  • July–August 2016
  • Article

The Decoupling Effect of Digital Disruptors

By: Thales S. Teixeira and Peter Jamieson
A new wave of Internet startups is disrupting established businesses by the process of “decoupling.” In this article, the authors discuss how these new digital disruptors allow consumers to benefit from one activity (e.g., watching shows) without incurring the cost of... View Details
Keywords: Competition; Internet and the Web; Business Startups; Product Marketing; Customization and Personalization
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  • August 2013 (Revised October 2013)
  • Case

Modern Family Planning: The Business of Circle Surrogacy

By: Ramon Casadesus-Masanell and Blake Landro
The business of surrogacy, a boutique practice with client costs upwards of $100,000, allowed couples and individuals from a variety of backgrounds, ages, and sexual orientations to build families. This case examines Circle Surrogacy (CS), one of the premier surrogacy... View Details
Keywords: Family Planning; Platform; Competitive Advantage; Law; Globalization; Competitive Strategy; Digital Platforms; United States; Ukraine
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  • Article

A Multicountry Perspective on Gender Differences in Time Use During COVID-19

By: Laura M. Giurge, Ashley V. Whillans and Ayse Yemiscigil (shared authorship)
The COVID-19 pandemic has fundamentally altered how people spend time, with possible consequences for subjective well-being. Using diverse samples of remote workers from the United States, Canada, Denmark, Brazil, and Spain (n = 31,141), following a preregistered... View Details
Keywords: Time; Subjective Well-being; COVID-19; Health Pandemics; Gender; Time Management; Well-being; Work-Life Balance; Global Range
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  • March 1974 (Revised June 1996)
  • Case

First National City Bank Operating Group (A)

By: Jay W. Lorsch
Growth in the banking field has produced new demands on the "back office." Traditional management practices in check processing and paper handling operations have resulted in ten years of cost increases and quality loss. New manager of the operating group faces an... View Details
Keywords: Change Management; Transition; Banks and Banking; Management Practices and Processes; Managerial Roles; Production; Banking Industry
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  • Article

Assessing the Impact of Health System Organizational Structure on Hospital Electronic Data Sharing

By: A Jay Holmgren and Eric Ford
Horizontal consolidation in the hospital industry has gained momentum in the United States despite concerns over rising costs and lower quality. Hospital systems frequently point to potential gains in interoperability and electronic exchange of patient information as... View Details
Keywords: Hospitals; Health Information Technology; Health Care; Health Care and Treatment; Data and Data Sets; Information Technology; Consolidation; Knowledge Sharing; Health Industry
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  • 18 Mar 2016
  • Video

The Team Sport of Scaling a Business

  • September 2013 (Revised February 2016)
  • Case

GlaxoSmithKline: Sourcing Complex Professional Services

By: Heidi K. Gardner and Silvia Hodges Silverstein
Pharmaceutical company GlaxoSmithKline (GSK) uses an innovative new approach to procuring outside legal counsel: it replaces relationship-based selection and law firms' traditional time-based billing with data-driven decision making and an online reverse auction. In... View Details
Keywords: Legal Industry; Procurement; Professional Service Firms; Pricing; Competition; Change Management; Supply Chain Management; Legal Liability; Business Processes; Legal Services Industry; Pharmaceutical Industry
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  • 2022
  • White Paper

Building from the Bottom Up: What Business Can Do to Strengthen the Bottom Line by Investing in Front-line Workers

By: Joseph B. Fuller and Manjari Raman
A significant number of American workers—44%—are employed in low wage jobs at the front line of industries. Despite undertaking some of the most tedious, dirtiest, and most dangerous jobs, low-wage workers are—and have long been—the most likely to be overlooked by... View Details
Keywords: COVID-19; Labor Market; Low-wage Workers; Worker Welfare; Churn/retention; Morale; Jobs and Positions; Employees; Wages; Retention; Well-being; Human Resources
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  • 09 May 2012
  • Research & Ideas

Clayton Christensen’s “How Will You Measure Your Life?”

relying on chance—on the currents of life—to guide us." Christensen also believes that certain common business principles are misguided and even dangerous. In the following excerpt, he explains why focusing on marginal View Details
  • October 1991 (Revised October 2004)
  • Case

Hilton Manufacturing Company

By: William J. Bruns Jr.
A professional manager is hired by a small manufacturing company after the president discovers he made poor decisions. One product appears to be unprofitable, whereas the product sold in highest volume is under competitive price pressure. A crude cost accounting system... View Details
Keywords: Cost Accounting; Asset Pricing; Problems and Challenges; Risk and Uncertainty; Decisions; Governance Controls; Performance Effectiveness; Business Strategy; Two-Sided Platforms; Fair Value Accounting; Manufacturing Industry
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  • January 2001
  • Background Note

Application Service Providers

By: Thomas R. Eisenmann and Sanjay Pothen
Examines the Application Service Provider (ASP) business model. First, defines the ASP model and describes different ways to categorize ASPs. Next, summarizes the various ways that ASPs create value for their clients. Then, analyzes the economic model for ASPs,... View Details
Keywords: Business Model; Web Services Industry
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  • December 2015 (Revised April 2019)
  • Case

Chicken Republic

By: Jose Alvarez and Natalie Kindred
Deji Akinyanju, founder of Nigerian fast-food chain Chicken Republic, and Ayo Oduntan, founder of an integrated Nigerian poultry operation (Amo Byng Group), are among a growing cadre of skilled food-industry entrepreneurs for whom the opportunities to serve the... View Details
Keywords: Poultry; Chicken; Value Chain; Emerging Market; Chicken Republic; Amo Byng; Doreo Partners; Babban Gona; Reform; MINT; QSR; Quick Serve Restaurant; Fast Food; Corruption; Growth; Leadership; Food; Customer Value and Value Chain; Supply Chain; Infrastructure; Animal-Based Agribusiness; Entrepreneurship; Emerging Markets; Crime and Corruption; Governance; Growth and Development; Agriculture and Agribusiness Industry; Nigeria; Africa
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  • 08 Nov 2016
  • News

CVS expects to lose 40 million prescriptions to Walgreens

  • November 2000 (Revised May 2002)
  • Case

Oracle Corporation

By: Frances X. Frei and Hanna Rodriguez-Farrar
Oracle Corp., the world's second-largest independent software company (behind Microsoft) was the world's dominant supplier of database software. Oracle also sold application software, such as the popular enterprise resource planning and customer relationship management... View Details
Keywords: Organizational Change and Adaptation; Internet and the Web; Service Operations; Service Delivery; Applications and Software; Management Teams; Innovation and Invention; Web Services Industry; Information Technology Industry
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  • April 2002
  • Case

Contingent Workforce Planning at Motorola, Inc.

Details the rationale for and design of a unique organizational response by Motorola to the challenges of contingent staffing at its semiconductor facility in Austin, Texas. The new outsourcing strategy is built on principles of supply chain management and business... View Details
Keywords: Selection and Staffing; Semiconductor Industry; Texas
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