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  • 23 Jun 2022
  • Research & Ideas

All Those Zoom Meetings May Boost Connection and Curb Loneliness

Americans are lonelier than ever—a problem the COVID-19 pandemic may have exacerbated. Could interactions on platforms like Zoom and Twitch come close to replicating the real-life contact people crave? New research suggests that’s more likely to happen if the virtual... View Details
Keywords: by Michael Blanding
  • October 2019 (Revised February 2023)
  • Case

Gupta Media: Performance Marketing in the Digital Age

By: V. Kasturi Rangan and Courtney Han
Gupta Media is a Digital Marketing firm started in 2005 that places advertisements and marketing promotions for its clients in digital media, mainly social media such as Facebook and Google. Over the years it had built its expertise in promoting music labels, artists... View Details
Keywords: Marketing; Digital Marketing; Performance; Measurement and Metrics; Social Media; Advertising Industry
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  • 16 Jul 2012
  • Research & Ideas

Are You a Strategist?

think more actively about how they can be communicating upward. Learning to be a strategist doesn't happen overnight. It's like a muscle that you have to flex. Don't wait to see if you might someday get the chance to drive strategy. It's... View Details
Keywords: by Carmen Nobel
  • Fast Answer

Suggested Resources: Israel - Hamas War

The resources below have been selected by Baker librarians to help members of our community learn more about the conflict.  The list attempts to incorporate a wide range of perspectives to enable the reader to form their own... View Details
  • 28 Apr 2015
  • First Look

First Look: April 28

an iPref plus a common share? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/215037-PDF-ENG Harvard Business School Case 815-093 Codecademy: Monetizing a Movement? Codecademy, an open-platform, online community for learning... View Details
Keywords: Sean Silverthorne
  • Web

Blog | Social Enterprise | Harvard Business School

Community and Capital Market Impact: SE Summer Fellow Emily Tekamp (MBA 2025) Emily Tekamp 07 Aug 2024 The HBS Summer Fellows Program enables students to apply their classroom training as they explore... Harvard Social Enterprise... View Details
  • 21 Dec 2010
  • First Look

First Look: December 21

the period from 1996 to 2005 to test the hypothesized relationships. How Managers Use Multiple Media: Discrepant Events, Power and Timing in Redundant Communication Authors:P.M. Leonardi, T.B. Neeley, and E.M. Gerber... View Details
  • 05 Dec 2023
  • Cold Call Podcast

Tommy Hilfiger’s Adaptive Clothing Line: Making Fashion Inclusive

Keywords: Fashion; Consumer Products; Apparel & Accessories; Retail
  • 01 Jun 2000
  • News

Going Public: Margaret M. Crotty

year after graduating from Princeton with a degree in history. As a consultant, she evaluated community development programs throughout Indonesia and helped rural women build microenterprises. The resourcefulness of the women impressed... View Details
Keywords: Susan Young
  • Profile

Brice Fodouop

advance his communication skills and find a network that shared his interests in Africa. “I was looking for a program where I could voice my opinions in front of a group of people,” he says. “How do you present ideas? How do you persuade... View Details
  • 04 Apr 2023
  • What Do You Think?

How Does Remote Work Affect Innovation?

measures.” Nick C. suggested several proxies through which the relationship might be measured. These included “market and customer reactions employee and service provider experiences of ‘lived purpose’ (and) stakeholder and community... View Details
Keywords: by James Heskett
  • Profile

Eduardo Avalos

Mexican-American community to which I am deeply indebted. I owe my seat in the HBS classroom to their support and proudly represented them during Flag Day. What is your favorite childhood memory? Growing up, we would take trips to visit... View Details
  • 01 Nov 1999
  • Research & Ideas

John H. Patterson and the Sales Strategy of the National Cash Register Company, 1884 to 1922

create a method of sales management that encompassed all aspects of selling, from the calculation of quotas and commission rates to the motivation of discouraged salesmen. This excerpt looks at one aspect of the Patterson method: the N.C.R. Primer. J.H.Patterson To... View Details
Keywords: by Walter A. Friedman
  • 12 Mar 2019
  • First Look

New Research and Ideas, March 12, 2019

link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55833 Managed Ecosystems and Translucent Institutional Logics: Engaging Communities By: Altman, Elizabeth J., Frank Nagle, and Michael Tushman Abstract—When organizations need input... View Details
Keywords: Dina Gerdeman
  • 15 Sep 2022
  • Research & Ideas

Looking For a Job? Some LinkedIn Connections Matter More Than Others

When it comes to seeking a new job, making connections on LinkedIn can be key to landing an offer. But building a large network on the platform isn’t as crucial as cultivating the right kinds of connections, new research shows. While networking on digital platforms can... View Details
Keywords: by Michael Blanding
  • May 8, 2020
  • Article

Lead Your Team Into a Post-Pandemic World

By: Hubert Joly
The unprecedented COVID-19 pandemic has tested leaders, especially as it relates to how they lead their workers. As the crisis goes on, many that the author has spoken with have begun to frame it around three distinct phases: The Shelter-in-Place Phase, the Re-opening... View Details
Keywords: COVID-19; Re-opening; Health Pandemics; Leadership; Employees; Communication; Human Needs
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  • November 2023
  • Case

Team Liquid: Fueling the Business of Fandom

By: Youngme Moon and Kerry Herman
In 2023, the co-CEOs of Team Liquid, one of the world's most prominent Esports organizations, are deciding whether and how to evolve their business model to include (1) a greater focus on enterprise revenue; and (2) more direct-to-consumer activity. Team Liquid has one... View Details
Keywords: Business Model; Customer Focus and Relationships; Games, Gaming, and Gambling; Revenue; Organizational Culture; Business and Community Relations; Video Game Industry
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  • 05 Jul 2012
  • What Do You Think?

Why Is Trust So Hard to Achieve in Management?

fulfilled (Kamal Hossain); (6) behaviors of managers who "compete with each other to climb to the next higher level" and make unfulfilled promises to do so (Subrata Chakraborty); (7) a "modern fashion of us all being 'economical with the truth' in our... View Details
Keywords: by James Heskett
  • Web

Our Values | About

East. Shock has given way to deep pain and grief, sadness, and anger. Many in our community are afraid: uncertain whether they are welcome at Harvard Business School, unsure how to engage in class discussions, and even feeling physically... View Details
  • Web

Curriculum - Business & Environment

references, corporate political action, social media, sea level rise, employment of people with disabilities, and the like. For example, instead of discussing general environmental challenges, we focus on how a small island community... View Details