Publications

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August 2021
Case

Orchadio's First Two Split Experiments

By: Iavor I. Bojinov, Marco Iansiti and David Lane

Orchadio, a direct-to-consumer grocery business, needs to conduct its first two A/B tests—one to evaluate the effectiveness and functioning of its newly redesigned website, and one to market-test four versions of a new banner for the website. To do so, it will rely on... View Details

Keywords: Information Management; Technological Innovation; Knowledge Use and Leverage; Resource Allocation; Marketing; Measurement and Metrics; Customization and Personalization; Information Technology; Internet and the Web; Digital Platforms; Information Technology Industry; Food and Beverage Industry

01 Oct 2013
Working Paper Summaries

Organizational Factors that Contribute to Operational Failures in Hospitals

Keywords: by Anita L. Tucker, W. Scott Heisler & Laura D. Janisse; Health

January 2013 (Revised September 2013)
Case

Royal DSM: Fighting Hidden Hunger

By: Rebecca Henderson, Noah Fisher and Mary Shelman

In 2007 Royal DSM, a leading life science and materials company, entered a partnership with the World Food Programme (WFP) to combat hidden hunger around the world by providing micronutrient solutions. The case investigates the unexpectedly large impact the partnership... View Details

Keywords: Conflict of Interests; Human Needs; Partners and Partnerships; Global Range; Nutrition; Science-Based Business; Non-Governmental Organizations; Service Industry; Health Industry

11 Jun 2018
Blog Post

Meet the 2018-2019 Blavatnik Fellows in Life Science Entrepreneurship

entrepreneurs giving them the foundation needed to achieve their goals. Among those resources is the Blavatnik Fellows in Life Science Entrepreneurship. Meet the 2018-2019 Blavatnik Fellows This innovative fellowship program provides a... View Details

Program

Senior Executive Leadership Program—Middle East

businesses seeking the best opportunities for growth in the region need exceptional leaders—executives who are bold decision-makers, global thinkers, and skilled strategists. Taught in a series of modules... View Details

October 2006 (Revised August 2007)
Case

RKS Guitars

By: Elie Ofek, Thomas J. Steenburgh, Michael I. Norton and Kerry Herman

RKS has designed a revolutionary electric guitar and needs to decide how to best market their innovation. The iconic status of existing electric guitars, and the lack of any recent radical innovations in the category, pose challenges in securing consumer adoption. If... View Details

Keywords: Innovation and Invention; Marketing Strategy; Product Launch; Consumer Behavior; Product Design; Adoption

22 Apr 2016
Blog Post

Working With Organizations That Recruit at HBS: An Interview with Mary-Kate Johnson

What is your favorite part about working with employers? I get asked a lot of the same questions throughout the day but what I love most about my job is that, in many cases, the answers will be different. There is not one right answer for... View Details

Keywords: Consumer Products / Retail

03 Sep 2014
What Do You Think?

Who Should Choose Your Boss?

decisions." Mason Oghenejobo said that the solution lies in selecting the leader who will meet or surpass the aspirations of key stakeholders. "Board members need not be the only persons... View Details

Keywords: by James Heskett; Food & Beverage

Harvard Speaks on Climate Change

Climate change is one of the most complicated and challenging problems that the world has ever faced. As part of this video collection produced by the Harvard University Center for the Environment, Lassiter talks about *new* nuclear technologies as... View Details

February 13, 2023
Editorial

The Secret Tax on Women’s Time

By: Lauren C. Howe, Lindsay B. Howe and Ashley V. Whillans

When studies revealed the so-called pink tax, showing in 2015 that personal hygiene products “for her” cost 13% more than similar products for men, it caused outrage and action. The irony that women, despite generally having fewer financial resources than men, are... View Details

Keywords: Gender; Equality and Inequality; Work-Life Balance

Find at Harvard

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01 Sep 2023
News

Bless this Stress

organizations owe it to their employees to do more. Even in environments where people thrive on stress, “We need to do more to help people, naturally and structurally, get back to a state of homeostasis,”... View Details

Keywords: Jen McFarland Flint; Business Schools & Computer & Management Training; Educational Services

June 2011 (Revised July 2012)
Case

Reversing the AMD Fusion Launch

By: Elie Ofek and Ryan Johnson

AMD management needs to make a critical decision on the launch sequence of its next-generation technology called Fusion. The Fusion processor concept merges the central and graphics processing units (CPU and GPU) onto one chip-- yielding advantages in performance... View Details

Keywords: Brands and Branding; Marketing Strategy; Product Launch; Performance Effectiveness; Strategic Planning; Competition; Value Creation; Computer Industry; Technology Industry

24 Jun 2014
Blog Post

Journey to my Summer Internship

I started my internship search with an amorphous criterion of “something different”. Having worked in high tech and consulting so far, this definition only eliminated two, albeit large industries, leaving still endless number View Details

Keywords: Manufacturing

01 May 2022
News

Off the Shelf

25 Feb 2019
Research & Ideas

How Gender Stereotypes Kill a Woman’s Self-Confidence

recognized for their contributions, despite gender stereotypes,” the paper says. It’s also important for managers to be aware of how confidence gaps may impact the workplace, particularly in professions long dominated by men, and to... View Details

Keywords: by Dina Gerdeman

Balancing Risk and Reward: An Automated Phased Release Strategy

Phased releases are a common strategy in the technology industry for gradually releasing new products or updates through a sequence of A/B tests in which the number of treated units gradually grows until full deployment or deprecation. Performing phased releases... View Details

June 2018
Teaching Note

ALAC International

By: Richard S. Ruback, Royce Yudkoff and Ahron Rosenfeld

ALAC International (ALAC) was awarded the U.S. distributorship of di-isononyl phthalate (DINP) which provided ALAC an opportunity to increase its sales and profits. But the opportunity required a significant additional investment in working capital. The DINP, shipped... View Details

Keywords: Working Capital; Financing and Loans; Growth Management