Publications

September 1985 (Revised September 1987)
Case

H.J. Heinz Co.: Plastic Bottle Ketchup (A)

By: John A. Quelch

The Heinz Ketchup product manager must decide whether or not to launch a new plastic bottle and, if so, what marketing program and support to place behind it. View Details

Keywords: Decisions; Food; Product Launch; Innovation and Invention; Food and Beverage Industry

1985
Chapter

Providing the Corporate Environment to Foster Innovation

By: R. M. Kanter

Keywords: Innovation and Management; Organizational Design; Organizational Culture

April 1985
Case

SEEQ Technology--1984

By: Kim B. Clark

Examines a decision about product and process technology facing a small, three-year old semiconductor company. The company must decide between pursuing a well-defined technology (N-MOS) with significant short-term advantages or an advanced technology (CMOS) that has... View Details

Keywords: Cost vs Benefits; Decision Choices and Conditions; Semiconductor Industry

March 1985 (Revised November 1985)
Case

Wilmington Tap and Die

By: Robert S. Kaplan

The general manager of a division manufacturing taps and dies must decide whether to continue a major capital investment program. The program was designed to replace aging mechanical machines with modern, electronically controlled equipment. A post-audit, after an... View Details

Keywords: Capital Budgeting; Investment; Accounting Audits; Cost Management; Technological Innovation; Information Technology; Performance Productivity; Production; Management Analysis, Tools, and Techniques; Manufacturing Industry

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March 1985
Article

Experts as Negative Opinion Leaders in the Diffusion of a Technical Innovation

By: D. A. Leonard

Keywords: Leadership; Information Technology; Innovation and Invention; Change

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February 1985 (Revised January 2024)
Case

Health Stop (A): What Type of Innovation Is It? And Six Factors Alignment

By: Regina E. Herzlinger, Joyce Lallman, Nancy Kane, Jefferson C. Grahling and James Wallace

How can we evaluate if innovative health care ventures can do good—benefit society—and do well—become financially viable? This question is the topic of the first module in the Innovating In Health Care course book. This note and case series enables readers to conduct... View Details

Keywords: For-Profit Firms; Business Model; Entrepreneurship; Health Care and Treatment; Strategy; Valuation; Health Industry; Retail Industry

January 1985 (Revised February 1997)
Case

Lotus Development Corp.

By: William A. Sahlman

Contains a description of the history and venture capital financing of Lotus Development. Focuses on issues related to the possible terms of investment in Lotus by a major venture capital firm. The pedagogic objectives in the case are: to explore the elements of the... View Details

Keywords: Technological Innovation; Business or Company Management; Venture Capital; Organizational Structure; Entrepreneurship; Financing and Loans; Outcome or Result; Corporate Finance; Planning; Computer Industry

1985
Working Paper

Sequential Innovation and Market Structure

By: Jerry R. Green and Jean-Jacques Laffont

This paper concerns the introduction of a sequence of new, higher-quality durable products in a market in which there already exists a lower-quality substitute. The product has the further attribute that a real resource cost is incurred at the time a higher-quality... View Details

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1985
Article

The Impact of Organizational Culture on the Adoption of Industrial Innovations

By: Joseph Cherian and Rohit Deshpandé

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December 1984
Case

Expense Tracking System at Tiger Creek

By: Shoshana Zuboff

Mill manager Carl Adelman learns that a group of senior managers is soon to visit the Tiger Creek mill to learn more about the success of the newly implemented Expense Tracking System. The System had been installed on two paper machines to give workers real time cost... View Details

Keywords: Management Teams; Success; Cost Management; Technology; Pulp and Paper Industry