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      Strategy DevelopmentRemove Strategy Development →

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      • November 1991 (Revised April 1994)
      • Case

      Nucleon, Inc.

      By: Gary P. Pisano
      Nucleon is a small biotechnology company whose first potential product is about to enter clinical testing. Before Nucleon can begin clinical trials, however, its management must decide how and where to manufacture the product. Three options are being contemplated: 1)... View Details
      Keywords: Factories, Labs, and Plants; Entrepreneurship; Health Testing and Trials; Rights; Product Development; Production; Partners and Partnerships; Research and Development; Biotechnology Industry
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      Pisano, Gary P. "Nucleon, Inc." Harvard Business School Case 692-041, November 1991. (Revised April 1994.)
      • November 1991 (Revised June 1997)
      • Case

      Micom Caribe (A)

      By: David M. Upton and Joshua D. Margolis
      Describes the Puerto Rican manufacturing plant of a transnational company. The award-winning plant has dramatically improved the quality of flexibility of its operations, by taking a radical approach to manufacturing. The methods center on the use of specific... View Details
      Keywords: Business Plan; Multinational Firms and Management; Management Analysis, Tools, and Techniques; Product Launch; Production; Performance Improvement; Quality; Strategy; Manufacturing Industry
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      Upton, David M., and Joshua D. Margolis. "Micom Caribe (A)." Harvard Business School Case 692-002, November 1991. (Revised June 1997.)
      • fall 1991
      • Article

      A Rubber Mallet and a Two-by-four: The Concept of a Development Strategy

      By: S. C. Wheelwright
      Keywords: Strategy; Framework
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      Wheelwright, S. C. "A Rubber Mallet and a Two-by-four: The Concept of a Development Strategy." Target 7, no. 4 (fall 1991): 4–16.
      • September 1991 (Revised December 1991)
      • Case

      Apple Computer (D): Epilogue

      By: Michael Beer and Michael J. Gibbs
      Brings students up to date on events at Apple Computer as of August 1991. Outlines resolutions of, or attempts to deal with, problems outlined. Illustrates what Apple had done to address problems, shows progress to date, and alludes to further issues to be addressed.... View Details
      Keywords: Strategic Planning; Problems and Challenges; Corporate Strategy; Computer Industry
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      Beer, Michael, and Michael J. Gibbs. "Apple Computer (D): Epilogue." Harvard Business School Case 492-013, September 1991. (Revised December 1991.)
      • September 1991 (Revised February 1993)
      • Case

      Burroughs Wellcome and AZT (A)

      By: Willis M. Emmons III
      Burroughs Wellcome Co., developer of AZT, the first drug approved by the U.S. Food and Drug Administration for the treatment of Acquired Immune Deficiency Syndrome (AIDS), finds itself under siege in September 1989 by AIDS activists and various segments of the U.S.... View Details
      Keywords: Governing Rules, Regulations, and Reforms; Ethics; Business and Government Relations; Communication Strategy; Health Care and Treatment; Monopoly; Intellectual Property; Research and Development; Price; Pharmaceutical Industry; London
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      Emmons, Willis M., III. "Burroughs Wellcome and AZT (A)." Harvard Business School Case 792-004, September 1991. (Revised February 1993.)
      • September 1991 (Revised January 1992)
      • Case

      Allegheny Ludlum: Research and Engineering Resource Allocation

      By: Dorothy Leonard-Barton and Geoffrey K. Gill
      Allegheny Ludlum's (AL) technical vice president, Jack Shilling faces the task of determining how to allocate engineering resources among five areas of technology. AL's technology organization has great strategic importance and has therefore been untouched by the... View Details
      Keywords: Engineering; Resource Allocation; Information Technology; Policy; Leadership; Decisions; Competency and Skills; Projects; Joint Ventures; Strategy; Electronics Industry; Technology Industry
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      Leonard-Barton, Dorothy, and Geoffrey K. Gill. "Allegheny Ludlum: Research and Engineering Resource Allocation." Harvard Business School Case 692-027, September 1991. (Revised January 1992.)
      • August 1991 (Revised September 1994)
      • Background Note

      What Is Industrial Marketing?

      By: V. Kasturi Rangan
      Discusses the key distinguishing aspects of industrial as compared to consumer marketing. These differences are highlighted for organizational as well as marketing mix aspects. View Details
      Keywords: Customer Relationship Management; Innovation Strategy; Growth and Development Strategy; Marketing Channels; Marketing Strategy; Marketplace Matching; Organizational Change and Adaptation; Core Relationships; Industrial Products Industry; Manufacturing Industry
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      Rangan, V. Kasturi. "What Is Industrial Marketing?" Harvard Business School Background Note 592-012, August 1991. (Revised September 1994.)
      • June 1991 (Revised March 1995)
      • Case

      Becton Dickinson (C): Human Resource Function

      By: Michael Beer
      The new vice president of Human Resources (HR) for Becton Dickinson must develop a strategy to reconceptualize the HR function as mandated by the CEO who has introduced formal strategic planning procedures in the organization. The teaching objective is to understand... View Details
      Keywords: Human Resources; Strategic Planning; Corporate Strategy; Health Industry
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      Beer, Michael. "Becton Dickinson (C): Human Resource Function." Harvard Business School Case 491-154, June 1991. (Revised March 1995.)
      • June 1991 (Revised April 1995)
      • Background Note

      Corporate Strategy: A Conceptual Framework

      By: David J. Collis
      Provides a conceptual framework for the study of corporate strategy. First describes previous perspectives on corporate strategy and then develops a framework of four elements: resources, tasks, structure, and industries. This framework can be used to explain the value... View Details
      Keywords: Resource Allocation; Organizational Design; Organizational Structure; Corporate Strategy; Value
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      Collis, David J. "Corporate Strategy: A Conceptual Framework." Harvard Business School Background Note 391-284, June 1991. (Revised April 1995.)
      • June 1991 (Revised April 1997)
      • Background Note

      Managing the Multibusiness Corporation

      By: David J. Collis
      Lays out some ideas on how to restructure a multibusiness corporation. Identifies sixteen elements of organization design, and then applies contingency theory to argue that these elements need to be aligned with the tasks the corporation uses to create value across its... View Details
      Keywords: Restructuring; Organizational Design; Organizational Structure; Alignment; Corporate Strategy; Theory; Value Creation
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      Collis, David J. "Managing the Multibusiness Corporation." Harvard Business School Background Note 391-286, June 1991. (Revised April 1997.)
      • April 1991 (Revised October 1993)
      • Supplement

      Cat Fight in the Pet Food Industry (C)

      By: David J. Collis
      Describes significant developments in the pet food industry in 1987 and 1988, focusing on the competitive interactions among the industry's major players. View Details
      Keywords: Competition; Food and Beverage Industry
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      Collis, David J. "Cat Fight in the Pet Food Industry (C)." Harvard Business School Supplement 391-196, April 1991. (Revised October 1993.)
      • April 1991 (Revised November 1993)
      • Supplement

      Cat Fight in the Pet Food Industry (D)

      By: David J. Collis
      Describes important developments in the pet food industry in 1989, 1990, and 1991, focusing on competitive dynamics among the industry's major players. View Details
      Keywords: Competition; Food and Beverage Industry
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      Collis, David J. "Cat Fight in the Pet Food Industry (D)." Harvard Business School Supplement 391-197, April 1991. (Revised November 1993.)
      • March 1991 (Revised December 1994)
      • Case

      Marks and Spencer Ltd. (B)

      By: Cynthia A. Montgomery
      Describes the firm's 1988 expansion into the United States through the acquisition of Brooks Brothers, a specialty up-market men's clothing chain and Kings Super Markets, a high quality New Jersey grocer. View Details
      Keywords: Growth and Development Strategy; Expansion; Business Strategy; Mergers and Acquisitions; Globalization; Retail Industry; United States
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      Montgomery, Cynthia A. "Marks and Spencer Ltd. (B)." Harvard Business School Case 391-090, March 1991. (Revised December 1994.)
      • January 1991 (Revised March 1992)
      • Case

      USA Today

      By: Robert L. Simons
      USA Today is a national newspaper struggling to achieve profitability. This case focuses on the use of management control systems to identify emerging opportunities and the formulation of new strategies. The interactive system used by top managers--the Friday... View Details
      Keywords: Strategy; Competitive Advantage; Management Analysis, Tools, and Techniques; Managerial Roles; Forecasting and Prediction; Growth and Development Strategy; Risk Management; Labor and Management Relations; Organizational Change and Adaptation; Risk and Uncertainty; Journalism and News Industry; United States
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      Simons, Robert L. "USA Today." Harvard Business School Case 191-004, January 1991. (Revised March 1992.)
      • January 1991 (Revised April 1995)
      • Case

      Cooper Industries' Corporate Strategy (A)

      By: David J. Collis
      Describes the development of a successful corporate strategy based on the acquisition and subsequent consolidation of low-technology manufacturing companies. Starting with a company history and discussion of current business segments, the case goes on to detail the... View Details
      Keywords: Value Creation; Corporate Strategy; Acquisition; Manufacturing Industry
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      Collis, David J. "Cooper Industries' Corporate Strategy (A)." Harvard Business School Case 391-095, January 1991. (Revised April 1995.)
      • December 1990 (Revised December 1993)
      • Case

      Australian Paper Manufacturers (A)

      By: David M. Upton and Joshua D. Margolis
      Describes a company which has broken an unwritten cordial agreement amongst the three Australian paper manufacturers to split the domestic market three ways by market segment. The company invades another's "territory" with advanced technology, quality, and,... View Details
      Keywords: Agreements and Arrangements; Production; Information Technology; Ethics; Situation or Environment; Product Development; Segmentation; Expansion; Financial Strategy; Pulp and Paper Industry; Australia
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      Upton, David M., and Joshua D. Margolis. "Australian Paper Manufacturers (A)." Harvard Business School Case 691-041, December 1990. (Revised December 1993.)
      • 1990
      • Manual

      Instructor's Manual for Strategic Management in Developing Countries

      By: J. E. Austin and T. Kohn
      Keywords: Developing Countries and Economies; Management; Strategy
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      Austin, J. E., and T. Kohn. Instructor's Manual for Strategic Management in Developing Countries. New York: Free Press, 1990.
      • November 1990 (Revised June 1991)
      • Case

      American Airlines (A): Strategy in the 1990s

      By: Jay W. Lorsch and Gary W. Loveman
      American Airlines is pursuing a growth strategy through international and domestic route expansion. At the same time, the airline is working hard to cut costs while trying to provide the best customer service possible. Is this strategy achievable given the recent surge... View Details
      Keywords: Expansion; Air Transportation; Cost Management; Customer Focus and Relationships; Growth and Development Strategy; Air Transportation Industry; United States
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      Lorsch, Jay W., and Gary W. Loveman. "American Airlines (A): Strategy in the 1990s." Harvard Business School Case 491-044, November 1990. (Revised June 1991.)
      • November 1990 (Revised November 1991)
      • Case

      Time Inc. and New Magazine Development

      By: David J. Collis and Nancy Donohue
      Looks at the magazine development at Time Inc. in light of the growing dominance of the video group and the modern management of the 1980s. Highlights the firm's magazine development during 1989. View Details
      Keywords: Growth and Development; Management; Product; Segmentation; Publishing Industry
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      Collis, David J., and Nancy Donohue. "Time Inc. and New Magazine Development." Harvard Business School Case 391-110, November 1990. (Revised November 1991.)
      • November 1990 (Revised May 1994)
      • Case

      Microsoft Corp.: Office Business Unit

      By: Marco Iansiti
      Describes the development of a new word processing software package, Word for Windows. The major focus is how the development process should be improved to reduce schedule slips and cost overruns. Some of the issues raised are: the use of schedules in managing... View Details
      Keywords: Communication Strategy; Cost Management; Business or Company Management; Time Management; Product Development; Programs; Projects; Information Infrastructure; Applications and Software; Information Technology Industry
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      Iansiti, Marco. "Microsoft Corp.: Office Business Unit." Harvard Business School Case 691-033, November 1990. (Revised May 1994.)
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