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Show Results For
- All HBS Web
(4,250)
- People (8)
- News (811)
- Research (2,872)
- Events (12)
- Multimedia (12)
- Faculty Publications (1,724)
- 01 Dec 2017
- News
Ink: Alumni Book Recommendations
what equality really means. It means rethinking everything.” Recommended by Marketing expert Kathleen Harrington Clark (MBA 1990) Stretch by Scott Sonenshein Sonenshein on recognizing your abilities: “We routinely overestimate the... View Details
- 01 Dec 2017
- News
A Safer—and Speedier—Way to Name Your Startup
branding and market intelligence,” she says. “Sometimes there isn’t a trademark issue, but perhaps there are associations with another category of goods that could be worrisome, or just send the wrong message.” Other recently added... View Details
Keywords: Julia Hanna
- 01 Feb 1999
- News
Newman's Own Brand of Charity
With the understated charm that has won him legions of fans on the big screen, Hollywood legend Paul Newman came to HBS in mid-October to talk about his successful second career as a social entrepreneur. During his daylong visit, Newman... View Details
- 05 Nov 2013
- News
Start-Ups Get a Start in New Orleans
of effort on his part. Wilkins moved to the Crescent City four years ago from Boston with his wife, New Orleans native Ginny Wise, and three sons. Prior to his arrival, he had been a brand manager for Proctor & Gamble, a marketing vice... View Details
- Fast Answer
Geographic Information Systems (GIS) Tools
What GIS resources are available to Harvard affiliates? Harvard provides access to several tools that allow you to map data: SimplyAnalytics: web-based mapping tool that incorporates market research data from Experian... View Details
- November 2006 (Revised January 2007)
- Case
Habitat for Humanity International in South Africa
By: Nicolas P. Retsinas, Arthur I Segel and Nelson Hioe
In March 2006, Larry English, Director of Program Design and Innovation for Habitat for Humanity International Africa and the Middle East, was reflecting on a large development project in Durbin that had stalled. Notwithstanding global attention led by former President... View Details
Keywords: Partners and Partnerships; Investment; Innovation Strategy; Emerging Markets; Social Entrepreneurship; Poverty; Property; Projects; South Africa; Middle East
Retsinas, Nicolas P., Arthur I Segel, and Nelson Hioe. "Habitat for Humanity International in South Africa." Harvard Business School Case 207-016, November 2006. (Revised January 2007.)
- April 2000 (Revised June 2001)
- Case
DoubleClick Buys Abacus (A)
By: John A. Deighton
By acquiring Abacus, DoubleClick won the power to serve ads with unprecedented precision, because it brought together Web surfers' online and offline identities. Several competitors had developed advanced systems for serving ads on the web, but DoubleClick had the... View Details
Keywords: Information; Rights; Internet and the Web; Ethics; Competitive Advantage; Social Issues; Customer Focus and Relationships; Digital Marketing; Advertising Industry
Deighton, John A. "DoubleClick Buys Abacus (A)." Harvard Business School Case 500-091, April 2000. (Revised June 2001.) (request a courtesy copy.)
- 07 Nov 2017
- First Look
New Research and Ideas: November 7, 2017
Fall 2017 Business History Review The Alternative Business History: Business in Emerging Markets By: Austin, Gareth, Carlos Davila, and Geoffrey Jones Abstract—This article suggests that the business history of emerging View Details
Keywords: Carmen Nobel
- 01 Dec 2013
- News
Curing Health Care
those who were getting cash. "It isn't that money doesn't work," but that money's incentivizing power can be overvalued, Ashraf explains. "The takeaway is in fact that we have a hierarchy of needs that includes social recognition." By... View Details
- 03 Jul 2012
- First Look
First Look: July 3
1990s to the 2000s and how the emergence of SecondMarket provided liquidity to privately held companies like iContact, an email and social marketing software-as-a-service (SaaS) company. Purchase this... View Details
Keywords: Sean Silverthorne
- 13 Jun 2005
- Research & Ideas
From Turf Wars to Learning Curves: How Hospitals Adopt New Technology
employed by the hospitals in which they work. The resulting social interactions between these individuals and groups within hospitals provide a fruitful setting for examining issues that are of relevance to organizations in a broader... View Details
- 01 Jun 2006
- News
A Capital Asset
Capital Management, a $20 billion family of mutual funds, she is also a board member of other for-profit and nonprofit entities. Among them is the Global Heritage Fund, which Cohen chairs, an organization that advises Third World countries how to restore and maintain... View Details
- March 2012
- Article
The New Science of Viral Ads
By: Thales Teixeira
It's the holy grail of digital marketing: the viral ad, a pitch that large numbers of viewers decide to share with family and friends. Several techniques derived from new technology can help advertisers attain this. In our research, two colleagues and I use... View Details
Keywords: Digital Marketing; Information Technology; Research; System; Marketing; Emotions; Television Entertainment
Teixeira, Thales. "The New Science of Viral Ads." Harvard Business Review 90, no. 3 (March 2012): 25–27.
- 01 Jun 2014
- News
FIELD 2 in Accra
important information." Learning by Doing Introduced in 2011, FIELD 2 is a transformative experience in learning that sends all 900-plus first-year MBA students across the globe to emerging markets each January where they work with... View Details
- 25 May 2018
- Working Paper Summaries
Trust and Disintermediation: Evidence from an Online Freelance Marketplace
- December 2018
- Case
The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize
By: Stephen A. Greyser and Mats Urde
This case focuses on the potential for “reputational contagion” to the Nobel Prize from a scandal affecting one of its independent network member entities, the Swedish Academy. The latter is responsible for selecting the Nobel Prize in Literature, by appointment of... View Details
Greyser, Stephen A., and Mats Urde. "The Swedish Academy #MeToo Scandal and the Reputation of the Nobel Prize." Harvard Business School Case 919-409, December 2018.
- 10 Jun 2014
- First Look
First Look: June 10
are wealthy and socially conscious. Taken together, these findings suggest the importance of overlapping state, civil society, and market governance regimes to meaningful transnational regulation. Download... View Details
Keywords: Sean Silverthorne
- July 2011 (Revised January 2012)
- Teaching Note
Demand Media (TN)
By: John Deighton and Leora Kornfeld
Teaching Note for 512021. View Details
- August 1998 (Revised October 1998)
- Case
Disney's "The Lion King" (A): The $2 Billion Movie
By: Jeffrey F. Rayport, Carin-Isabel Knoop and Cate Reavis
In 1994, just 10 years after its filmed entertainment division lost $33 million, Disney's animated creation "The Lion King" became the second highest grossing film ever. In addition to drawing $740 million in worldwide box office sales, its merchandise sales exceeded... View Details
Keywords: Value Creation; Marketing Strategy; Expansion; Creativity; Film Entertainment; Organizational Change and Adaptation; Organizational Structure; Product Development; Entertainment and Recreation Industry; Retail Industry
Rayport, Jeffrey F., Carin-Isabel Knoop, and Cate Reavis. Disney's "The Lion King" (A): The $2 Billion Movie. Harvard Business School Case 899-041, August 1998. (Revised October 1998.)
- 01 Dec 2009
- News
The Fab Four
submitted were quite a bit different from what they first showed me.” A member of Staples’ original management team, Krasnow is currently a domain expert in marketing at Highland Capital Partners, a Boston-based venture capital firm. I... View Details