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Show Results For
- All HBS Web
(3,011)
- People (5)
- News (846)
- Research (1,900)
- Events (4)
- Multimedia (31)
- Faculty Publications (1,085)
- 13 Jan 2015
- First Look
First Look: January 13
can TV advertising remain an effective means of promoting and selling products and services? In this article, the author draws upon his research to argue that TV advertising remains a powerful vehicle for capturing people's attention,... View Details
Keywords: Sean Silverthorne
- 28 Jul 2014
- Research & Ideas
Eyes Shut: The Consequences of Not Noticing
different in terms of the safety of gas cans sold at Walmart. Consider the alternative counterfactual, namely, that Walmart did not exist during this time. Would Blitz have created a safer gas can to sell to other buyers? Based on Blitz's... View Details
- 02 Apr 2014
- What Do You Think?
Has the Post-Capitalist Economy Finally Arrived?
sell when it costs so little to be happy ." Warren speculated that "we are going to come up with a self-sustaining economy meaning that we will revert back to small towns that depend less on trade and more about the common... View Details
- 01 Sep 2012
- News
On a Sound Track
convey? You have to stay close to your core consumer. Even though Skullcandy has grown over the years, and we now sell in mainstream places like Best Buy, Target, and Apple stores, the consumer at the center of our circle is still the... View Details
- 08 Jul 2008
- First Look
First Look: July 8, 2008
Long Tail: Why the Future of Business Is Selling Less of More, Chris Anderson, editor of Wired magazine, argues that the sudden availability of niche offerings more closely tailored to their tastes will lure consumers away from... View Details
Keywords: Martha Lagace
- 20 Aug 2007
- Research & Ideas
HBS Cases: Using Investor Relations Proactively
other hand, a decision to sell BP's petrochemical business at some stage was said to have been taken more easily knowing investors had been supportive of such a divestiture for a long time. So for the question of where exactly to set the... View Details
- 04 Jun 2025
- News
Slice of Life
that oven and that flour, the guy that sold me the oven happened to be also an ingredient supplier. So I made friends with him, and then he would sell me his restaurant ingredients. His truck would drive from Phoenix to Tucson once a... View Details
- 26 Feb 2020
- News
Phoenix Rising
clothing and accessories inspired by Hellenic heritage, was to source silks and embroidery from traditional craftswomen throughout the region, whose skills were no longer finding demand, and sell the products internationally. It was a... View Details
Keywords: Jen McFarland Flint
- 10 Dec 2014
- News
Front-Row Seat
you can’t take the course, you can audit it,” he summarizes. “It took me a few years to sell the companies I had built and to buy my way into media, but that was the pivot.” Despite the Atlantic’s strong position, Bradley is still looking... View Details
- 09 Feb 2016
- First Look
February 9, 2016
illustrates what a Strategic Deal Profile is, why it is important, and the issues involved in making such a Profile part of actual selling behaviors and performance management practices. Publisher's link:... View Details
Keywords: Sean Silverthorne
- 28 Oct 2015
- Research & Ideas
A Dedication to Creation: India's Ad Man Ranjan Kapur
time had a socialistic leaning. Advertising and marketing were not considered good things. You had so many poor people in the country who couldn’t even put a meal on their table and here you were trying to sell Coca-Cola or fancy products... View Details
- 13 May 2014
- First Look
First Look: May 13
such as Photoshop and Acrobat to a digital marketing and digital media company. In May 2013, the company decided to stop selling its software as a package in favor of Creative Cloud where consumers paid a monthly subscription fee. Within... View Details
Keywords: Sean Silverthorne
- 12 Jul 2010
- Research & Ideas
Rocket Science Retailing: A Practical Guide
Whether you sell widgets, designer fashions, or life-saving drugs, mastering the art and science of better analytics can set you ahead of your competitors, according to HBS professor Ananth Raman and Wharton professor Marshall Fisher.... View Details
- 01 Apr 2008
- First Look
First Look: April 1, 2008
rolled out its system by forging together, not just aligning, business and IT strategies; employing the simplest possible technology; making the system truly modular; letting it sell itself to users; and ensuring that users influence... View Details
Keywords: Martha Lagace
- 23 Aug 2004
- Research & Ideas
New Challenges for Long-Term Investors
find that younger investors and investors from all over the world are willing to buy the equities that baby boomers sell to finance their retirement. A different story could play if, for example, the need to finance their retirement leads... View Details
Keywords: by Ann Cullen
- 07 Apr 2015
- First Look
First Look: April 7
during this process, including questions concerning whether to sell or spin-off the assets; how to handle customers, employees, and investors during the restructuring; and how to reorganize a diversified business to increase the... View Details
Keywords: Sean Silverthorne
- 04 Nov 2014
- First Look
First Look: November 4
$4.6 million annually, with resets every 20 years at 4.5% of the appraised value of the land. The next reset is in 2022, and in the meantime Rick must make a decision on whether it might be better for the trust's beneficiaries to sell the... View Details
Keywords: Sean Silverthorne
- 01 Jun 2020
- News
How Sports Should Use Its Timeout
We're selling entertainment. And so we have to act more like you would see traditional entertainment doing, which is creating a really elevated experience, personalized, digital. Whether it's in the venue, so you feel like you're paying... View Details
- 30 Jul 2024
- News
Reddit’s Rise
don’t sell user data, et cetera. So we have these privacy principles and community values. And so when we crafted the ad business, we wanted a business that was in harmony with the community and the values. That’s really important because... View Details
- 01 Dec 2013
- News
Curing Health Care
offices—have promised to make patient data easier to analyze and move around to different care settings. But the biggest EHR players sell systems that are relatively closed, that are best at communicating within the walls of the hospital... View Details