Sales - Publications - Faculty & Research

01 Dec 2016
News

Carving a Niche

(His long-term plan puts Faction brand sales somewhere in the middle of that first band of revenues.) User experience plays a key role in differentiating Faction’s product, with communication feeding directly into product design and... View Details

Keywords: Julia Hanna

Portrait Project

Anh M. Nguyen

My mom travels with a frying pan. A fifty-cent yard sale purchase, the pan makes the world's best banh xeo, a Vietnamese dish. To most people, the grease-stained sides and wobbly handle suggest nothing more than an unexceptional piece of... View Details

01 Feb 2001
News

A Bankable Trust

Florida high school and at Harvard College. And now her music is furthering her academic outreach efforts. Last fall, Harris released a holiday CD, "Carla's First Christmas." All proceeds from its sale are benefiting not only her... View Details

Keywords: Arts, Entertainment

01 Sep 2010
News

Online Fashionistas

MAYBANK AND WILSON: Doing well while looking good. Courtesy Gilt Groupe Cofounded in 2007 by Alexandra Wilkis Wilson (MBA ’04), formerly of Louis Vuitton and Bulgari, and ex-eBayer Alexis Maybank (MBA ’04), Gilt Groupe is an online, members-only, luxury retailer that... View Details

Keywords: Clothing and Clothing Accessories Stores; Retail Trade

22 Feb 2022
Research & Ideas

When Will the Hot Housing Market Finally Start to Cool?

The United States housing market is tight and expensive and shows no signs of easing. Existing home sales hit a 15-year high in 2021, with 6.12 million sold, a jump of 8.5 percent, according to the National Association of Realtors. Median... View Details

Keywords: by Christine Pazzanese, Harvard Gazette

26 Mar 2019
First Look

New Research and Ideas, March 26, 2019

required that they act rapidly. However, they had divergent views on the path forward. Should they stay the course and focus on their core competencies, or should they rethink their approach to sales and drive profitability via spot... View Details

Keywords: Dina Gerdeman

Bernard Marcus

employees that would revolutionize the home improvement market. As Home Depot grew, it surpassed competitors like Hechinger's and Lowe's, as well as forced the closing of Marcus and Blank's former employer. By the end of Marcus' tenure, Home Depot stores numbered 624... View Details

Keywords: Retail

August 2011
Supplement

John Fahey, President and CEO of National Geographic Society, In-Class Comments, 2/11/11

By: David Garvin

In January 2010, John Fahey, president, CEO, and chairman of the board of trustees' executive committee of the Washington, D.C.-based National Geographic Society (NGS), must decide how best to organize the 121-year old mission-driven organization for a world of... View Details

Keywords: Transformation; Leadership Style; Business or Company Management; Brands and Branding; Sales; Environmental Sustainability; Business Strategy; Web Sites; Publishing Industry; Washington (state, US)

Citation

Purchase

14 Jul 2003
Research & Ideas

Keeping Your Balance With Customers

market segments. Likewise, for many years, Chemical Bank (now Chase) cultivated relationships with unprofitable customers for the same reason. Most organizations view the sale purely as a transaction and then lose touch with the customer,... View Details

Keywords: by Robert S. Kaplan & David P. Norton

30 Apr 2001
Research & Ideas

Big Companies, Big Opportunities—Big Questions

reach that level of trading volume. Building A Consumer-products Empire But the negatives haven't scared off consumer products giant Procter & Gamble. Since 1987, the company's Latin American sales have grown by 4.5 times to $2.8... View Details

Keywords: by Julie Jette

December 1986 (Revised January 1988)
Case

Hewlett-Packard: Manufacturing Productivity Division (C)

By: Benson P. Shapiro and Lawrence B. Levine

Focuses on the development of a "market driven" culture at Hewlett-Packard (HP); the conflict between autonomous, well integrated divisions making products responsive to their own markets and a greater degree of systems integration at the corporate level; and the... View Details

Keywords: Business Divisions; Marketing; Marketing Strategy; Production; Organizational Culture; Research and Development; Sales; Integration; Manufacturing Industry

Citation

Educators

Purchase

01 Mar 2011
First Look

First Look: March 1

mind-set and will be expected to offer your CEO deep insights on key business decisions. This article explores those developments in more detail and explains other findings about the latest requirements in each of seven C-level jobs: CIO, chief marketing and View Details

Keywords: Sean Silverthorne

11 Oct 2004
Research & Ideas

Four Ways to Create Lasting Change

change initiative more recently? What were the main customer service problems that were harming the company? And what did the "Mystery Shopper" component reveal? A: In the late 1990s, the company's comparable-store sales gains... View Details

Keywords: by Martha Lagace

Fast Answer

Finding a Time Series of Financial Data in Compustat

single space between them Leave all other boxes in this step as is Step Three: Variables In Identifying Information check Company Name and CUSIP In Income Statement Items check SALE -- Sales/Turnover (Net) (You may... View Details

05 Oct 2022
News

Inside the Chip Shortage

countries, including the United States, Japan, Taiwan, and Korea. Renesas, which is seen as a leader in the resurgence of Japan’s semiconductor industry, has about 20,000 employees and estimated 1.1 trillion yen in sales in the first... View Details

Keywords: Computer and Electronic Product Manufacturing; Manufacturing

01 Mar 2016
News

Takes One to Know One

Relations team in supporting and enabling our alumni and the School to continue making a difference in the world.” Cahill previously headed Alumni Marketing and Communications and Alumni Clubs and Associations within External Relations. She has worked with many... View Details

24 Apr 2014
News

Leading a battle against corruption, a force that slows economic development

efforts are having a real impact, with fewer allegations of corruption appearing in the media. Companies with low anti-corruption efforts, while enjoying faster sales growth in corrupt markets, have lower profit margins and return on... View Details

05 Nov 2024
Book

Building the Road to 'Small Business Utopia' with AI and Fintech

great sense of their cash flow, the sales they might make, when customers will pay, or what cash needs they could have based on the season or a new contract. Small businesses have low cash buffers, and a miscalculation, late payment, or... View Details

Keywords: by Karen G. Mills; Financial Services

28 Apr 2008
HBS Case

Negotiating with Wal-Mart

pricing issues that had defined their interactions previously. From 1987, when Muccio initiated the changes, to 2003, shortly before his retirement, P&G's sales to Wal-Mart grew from $350 million to $7.8 billion. "There are... View Details

Keywords: by Julia Hanna; Retail

Profile

Creighton Taylor

me to business, because as a business person, you need to adapt to new environments quite a bit.” Even as Creighton majored in music in college, he nurtured his interest in numbers. After graduation, he spent three years in a variety of View Details

Publications