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  • 13 Sep 2010
  • Research & Ideas

The Consumer Appeal of Underdog Branding

Picture the Jamaican bobsled team going for the gold at the Winter Olympics. Or competitors in what seem fundamentally unbalanced battles: the Chicago Cubs versus the New York Yankees, Apple versus Microsoft, and Southwest Airlines versus United. In the View Details
Keywords: by Martha Lagace
  • 07 Jul 2010
  • First Look

First Look: July 7

competition. Their winning concept for the Water Cube combined elements of Chinese culture with innovative materials and sustainability requirements. The multidisciplinary and cross-company team, based in Sydney, Australia with counterparts in Beijing, faced project... View Details
Keywords: Martha Lagace
  • 24 Feb 2020
  • Research & Ideas

The Hidden Vulnerabilities of Open Source Software

open source software projects, raising millions of dollars for open source security in the last six years. Public interest in FOSS security has renewed in the past few years as government agencies in the United States push for deeper... View Details
Keywords: by Frank Nagle and Jenny Hoffman; Computer
  • Web

Commercialization of the Polarizer - Edwin H. Land & Polaroid | Harvard Business School

Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Fifty Years of Women Give News New Construction Academic Programs Doctoral Programs Executive Education MBA Summer Venture in View Details
  • 07 Apr 2009
  • First Look

First Look: April 7, 2009

benefits policy at the AFSCME, the largest public sector workers union in the U.S., was responsible for protecting the pensions of its members. Because pensions were invested for decades, Ferlauto wanted the... View Details
Keywords: Martha Lagace
  • 18 Jan 2018
  • News

The Lessons of All-Day Breakfast

unanimous: All-day breakfast. In the end, all-day breakfast rolled out nationwide in October 2015, less than a year after Cunningham arrived. In this episode of Skydeck, I talked to Cunningham about how she managed rapid organizational... View Details
Keywords: Food Services and Drinking Places; Hospitality
  • March 2015
  • Teaching Note

CVS Health: Promoting Drug Adherence

By: Leslie John, John Quelch and Robert Huckman
Email mking@hbs.edu for a courtesy copy.

This Teaching Note explains the theory of the case and teaching plan for the case: CVS Health: Promoting Drug Adherence (515010). The case finds Helena Foulkes, Executive... View Details
Keywords: Medication Adherence; Affordable Care Act (ACA); Marketing Strategy; Communication Strategy; Customer Value and Value Chain; Decisions; Health Care and Treatment; Goals and Objectives; Resource Allocation; Marketing Communications; Consumer Behavior; Measurement and Metrics; Service Delivery; Behavior; Motivation and Incentives; Social Issues; Information Technology; Value Creation; Public Relations Industry; Public Relations Industry; Public Relations Industry; Public Relations Industry; Public Relations Industry; United States
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  • 21 Apr 2015
  • First Look

First Look: April 21

  Publications April 2015 John Wiley & Sons The Integrated Reporting Movement: Meaning, Momentum, Motives, and Materiality By: Eccles, Robert G., and Michael P. Krzus Abstract—The Integrated Reporting Movement explores the meaning of... View Details
Keywords: Carmen Nobel & Sean Silverthorne
  • 08 Feb 2011
  • First Look

First Look: Feb. 8

interconnections to form within existing systems—and there seems to be a rising frequency of such events. Since we inhabit an increasingly tightly interconnected global collection of such systems, finding ways to reduce and to manage... View Details
Keywords: Sean Silverthorne
  • 27 Jul 2010
  • First Look

First Look: July 27

generations to come. Publisher's Link: http://press.princeton.edu/titles/9261.html The Impact of Corporate Social Responsibility on Investment Recommendations Authors:Ioannis Ioannou and George Serafeim Publication:Best Paper Proceedings of the Academy of View Details
Keywords: Martha Lagace
  • 01 Jul 2008
  • First Look

First Look: July 1, 2008

  Cases & Course MaterialsAdvanced Energy: Programs for Energy Conservation Harvard Business School Case 508-003 Describes the dilemma facing Advanced Energy (AE), a $6 million nonprofit engaged in energy conservation in North Carolina. Most of the money for its... View Details
Keywords: Martha Lagace
  • 28 Apr 2015
  • First Look

First Look: April 28

  Publications April 2015 HarperBusiness Strategy Rules: Five Timeless Lessons from Bill Gates, Andy Grove, and Steve Jobs By: Yoffie, David B., and Michael A. Cusumano Abstract—The authors of the bestselling Competing on Internet Time (a... View Details
Keywords: Sean Silverthorne
  • 23 Jun 2008
  • Research & Ideas

Innovative Ways to Encourage Personal Savings

of public revenues. I'd be happy to have a debate about whether it's healthier for families to play the lottery or to save in lottery-linked savings programs. In one case, the losers have worthless bits of paper; in the other, they have... View Details
Keywords: by Martha Lagace; Financial Services
  • 10 Mar 2015
  • First Look

First Look: March 10

  Publications February 2015 Academy of Management Review Reflections on the 2013 Decade Award: "Exploitation, Exploration, and Process Management: The Productivity Dilemma Revisited" Ten Years... View Details
Keywords: Carmen Nobel
  • 08 Sep 2009
  • Research & Ideas

The Height Tax, and Other New Ways to Think about Taxation

include a rich discussion of corporate taxation. Like tax competition, many fundamental issues in taxation are relevant for individuals and businesses, so much of my work ought to be useful to both. Q: What are the most important trends in View Details
Keywords: by Martha Lagace
  • 20 Oct 2003
  • Research & Ideas

Gaps in the Historical Record: Development of the Electronics Industry

begin with consumer electronics. That industry began with radio. Two enterprises commercialized, that is, brought the technology into public use: Radio Corporation of America (RCA), a joint venture of the three leading U.S. electrical and... View Details
Keywords: by Alfred D. Chandler Jr.; Consumer Products
  • 06 Sep 2019
  • Blog Post

The Business of Medicine: MD/MBA Students Having an Impact

of the 75 percent of his classmates who did not go on to college after high school. Ameen has spent much of his time in college working to change the social status quo. While an undergraduate at Columbia University, he worked in Harlem, teaching in View Details
  • 04 Oct 2018
  • Research & Ideas

Diversity Boosts Profits in Venture Capital Firms

16 to 17 percent. Moreover, having women as partners increased the percentage of successful startups supported by those firms—that either went public or sold for more than their total capital investment—from about 28 percent to about 31... View Details
Keywords: by Michael Blanding; Banking; Financial Services
  • 10 Mar 2009
  • First Look

First Look: March 10, 2009

Working Papers An Investigation of Earnings Management through Marketing Actions (revised) Authors: Craig J. Chapman and Thomas J. Steenburgh Abstract Prior research hypothesizes managers use "real... View Details
Keywords: Martha Lagace
  • 21 Feb 2012
  • First Look

First Look: Feb. 21

corporate archives to explore the fine details of how firms actually operated. It also includes work by those who have been influenced by evolutionary, transaction cost, and resource-based theories of the firm. The book will be an essential source of reference for... View Details
Keywords: Sean Silverthorne