Publications

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Lessons from Jazz in the Live Online Classroom

Trumpeter Miles Davis is heralded as one the most influential jazz musicians ever, helping to drive forward major evolutions in the genre. While he has inspired scores of jazz musicians over the decades, a different audience can also View Details

04 May 2016
What Do You Think?

What Does Boaty McBoatface Tell Us About Brand Control on the Internet?

name that was not chosen), add a ‘aka Boaty McBoatface’ to the side, and proudly sail back to the UK.” IMS, while saying “I don’t think you can live with the result,” suggested announcing the name chosen by... View Details

Keywords: by James Heskett; Advertising

June 2020
Case

Agile Consumer Product Innovation with Alibaba's Tmall Innovation Center

By: William R. Kerr, Daniel O'Connor and James Palano

Consumer products companies were beset by changes on all sides during the 2010s. Customers were increasingly turning to ecommerce platforms rather than shopping in-store. Meanwhile, nimble, digitally-savvy competitors were gaining market share by capitalizing on the... View Details

Keywords: Future Of Work; Retail; Ecommerce; Alibaba; Consumer Products; Innovation; Innovation and Invention; Product Development; Consumer Behavior; E-commerce; Consumer Products Industry; Retail Industry; China

17 Nov 2003
Research & Ideas

Lessons from a Nasty Trade Dispute

can managers learn from the outcome of the Canada/Bombardier vs. Brazil/Embraer dispute about the most effective way to handle these types of situations? A: The dollar value of the Brazilian sanctions authorized View Details

Keywords: by Cynthia Churchwell

October 2009
Case

Medisys Corp.: The IntensCare Product Development Team

By: Anne Donnellon and Joshua D. Margolis

Key topics include designing teams, managing teams, managing conflict, group dynamics, project management, product development, interdepartmental relations, and organizational change. MediSys, a U.S.-based medical equipment maker, has been developing IntensCare, a new... View Details

Keywords: Project Management; Interdepartmental Relations; Organizational Change; Leadership; Conflict Management; Interpersonal Communication; Groups and Teams; Product Design; Product Development; Organizational Change and Adaptation; Health Care and Treatment; Power and Influence; Medical Devices and Supplies Industry; United States

31 Jul 2015
Research & Ideas

The Faculty Reader: Who is Reading What This Summer?

So Hard for White People to Talk About Racism by Robin DiAngelo and Ibram Kendi’s How to Be An Anti-Racist. I’ve been keen to re-read The Autobiography of Malcolm X by Alex Haley and Malcom X, but can’t seem... View Details

Keywords: by Carmen Nobel; Information; Publishing

December 2015
Supplement

An Intern's Dilemma (B)

By: Sandra J. Sucher and Matthew Preble

An HBS student is asked to misrepresent himself during the course of his student internship by his employer in order to obtain data from a competitor. This case describes how the student handled the situation and what he learned about himself from it. View Details

Keywords: Conflict; Leadership; Conflict Management; Competition; Ethics; Knowledge Acquisition; Organizational Culture; Employees; Power and Influence

02 Jan 2001
Research & Ideas

Gurus in the Garage

interviewed share one habit: they refuse to make decisions for the entrepreneurs. Otherwise, their teaching methods vary tremendously. Learning by Doing When Michael Chiarello, founder and CEO of NapaStyle,... View Details

Keywords: by Dorothy Leonard & Walter Swap

12 Sep 2016
Research & Ideas

What Brands Can Do to Monitor Factory Conditions of Suppliers

their own reputations. At the same time, by helping shine a light in these areas, Toffel says he hopes this research might help overseas labor conditions improve, either by rewarding the factories that treat... View Details

Keywords: by Michael Blanding

29 Aug 2022
Op-Ed

Income Inequality Is Rising. Are We Even Measuring It Correctly?

Income inequality is on the rise in many countries around the world, according to the United Nations. What’s more, disparities in global income were exacerbated by the COVID-19 pandemic, with some countries facing greater economic losses... View Details

Keywords: by Jon M. Jachimowicz, Kristin Blesch, and Oliver P. Hauser

23 Jun 2003
Research & Ideas

Historically Speaking: A Roundtable at HBS

understand this phenomenon over time and what role companies played in translating a few buyers' initial curiosity into widespread consumer loyalty. Brand New examines these issues by focusing on six outstanding entrepreneurs. Debora... View Details

Keywords: by Jim Aisner

02 Apr 2024
Video

HBS Financial Aid Overview - Domestic Students

04 Dec 2023
Blog Post

My Summer of Joy with the National Parks Service

The more I talked about this role to the people I trusted, the more I saw how truly excited I was by the opportunity. It also was the perfect role to understand more about public sector work by completing a... View Details

05 Aug 2010
What Do You Think?

What Is Customer Opinion Good For?

really want not necessarily by answering marketing questions." Maree Conway said, "Ask customers what they think about the future rather than the present, and we might get some very useful ideas." Chintamani... View Details

Keywords: by Jim Heskett; Technology

2020
Working Paper

Targeting for Long-Term Outcomes

By: Jeremy Yang, Dean Eckles, Paramveer Dhillon and Sinan Aral

Decision makers often want to target interventions so as to maximize an outcome that is observed only in the long term. This typically requires delaying decisions until the outcome is observed or relying on simple short-term proxies for the long-term outcome. Here we... View Details

Keywords: Targeted Marketing; Optimization; Churn Management; Marketing; Customer Relationship Management; Policy; Learning; Outcome or Result

Read Now

December 2003 (Revised February 2008)
Background Note

Law and Legal Reasoning: An Introduction

By: Henry B. Reiling

Gives prominence to Mr. Justice Holmes' Prediction Theory of the law as a practical--and by analogy to forecasting in finance and other functional areas of business--comfortable, and familiar way for businesspeople to think about the law. Law is defined as a forecast... View Details

Keywords: Forecasting and Prediction; Law; Theory