Publications

September – October 2009
Article

Critical Decisions in Software Development: Updating the State of the Practice

By: Alan MacCormack, Michael A. Cusumano, Chris Kemerer and Bill Crandall

This article focuses on how to choose the "right" software development process, how to structure global software design chains, how to manage the interaction of project structure and software design, and how to balance innovation and efficiency in a software business. View Details

Keywords: Applications and Software; Product Development; Projects; Innovation and Management; Performance Efficiency; Information Technology Industry

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09 Apr 2014
Research & Ideas

A Playbook for Small-Business Job Creation

faced her whole career: How can the United States drive innovation and turn it into jobs? She believes the answer to that question is key to the country's long-term economic growth, and will help create an ecosystem that fosters... View Details

Keywords: by Carmen Nobel; Banking; Financial Services

Research Summary

Overview

My work examines the social and economic processes that generate innovation and distribute its rewards in society, in the context of the United States over the past twenty years. For isntance, I have shown that in recent decades product innovations have... View Details

21 Jan 2020
News

Why Business Leaders Should Solve Problems Beyond Their Companies

May 2014
Teaching Note

Gunfire at Sea (multi-media case)

By: Michael Tushman

This short video illustrates the challenges of leading innovation and change. This classic case (one of the oldest in the HBS system) retains its timeliness. The case describes how Lt. Sims develops a new form of gunfire at sea—continuous aim gunfire. While 3,000% more... View Details

Keywords: Leading Change; National Security; Innovation Leadership; Public Administration Industry; United States

Professor Shon Hiatt highlights the benefits of federalism in fostering state policy experimentation and explains the impact of these laws on innovation and entrepreneurship in the U.S. geothermal power sector. View Details

02 Jul 2009
Research Event

Business Summit: The Role of Social Entrepreneurship in Transforming American Public Education

like lack of political will to drive change. Yet amid these formidable barriers, a set of passionate social entrepreneurs are disrupting the status quo in education with innovative and effective approaches that are producing measurable... View Details

Keywords: Education

Global Investment Summit 2021

Global Investment Summit is an international program for expert-led debate between global leaders, investors, and innovators with the power to shape the future of global investment. View Details

Research Summary

Overview

By: Andy Wu

How can technology entrepreneurs build competitive advantage from the ground up? Professor Andy Wu conducts scholarly research and develops course materials that document how technology entrepreneurs can (1) organize for innovation to create new market opportunities... View Details

Keywords: Strategy; Entrepreneurship; Venture Capital; Growth Management; Organizational Design; Organizational Structure; Technology Platform; Technological Innovation; Information Technology Industry; Retail Industry; Pharmaceutical Industry; Video Game Industry; Media and Broadcasting Industry; United States; China; Southeast Asia; South Asia

May–June 2018
Article

The Surprising Power of Questions

By: Alison Wood Brooks and Leslie K. John

Much of an executive’s workday is spent asking others for information—requesting status updates from a team leader, for example, or questioning a counterpart in a tense negotiation. Yet unlike professionals such as litigators, journalists, and doctors, who are taught... View Details

Keywords: Interpersonal Communication; Communication Strategy; Information; Knowledge Sharing; Performance Effectiveness

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April 2023 (Revised September 2023)
Case

Levels: The Remote, Asynchronous, Deep Work Management System

By: Joseph B. Fuller and George Gonzalez

Levels is a highly innovative startup in the health care space. They intend to revolutionize health by linking behavior—eating, exercise, sleeping, etc.—to changes in metabolism. They believe metabolic health can be managed through careful monitoring of changes in... View Details

Keywords: Applications and Software; Business Startups; Organizational Culture; Management Style; Technology Industry; United States

2021
Working Paper

Accounting for Product Impact in the Consumer-Packaged Foods Industry

By: Amanda Rischbieth, George Serafeim and Katie Trinh

We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the consumer-packaged goods industry. We design a methodology that allows us to calculate monetary impact estimates on customer... View Details

SSRN

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January 2003 (Revised March 2004)
Case

Silverado (A)

By: Jan W. Rivkin and Charles J. Woodard

Silverado has raised $50 million and launched its first product: an Internet-based trivia game with innovative software. In a highly uncertain environment, the young management team must decide whether to continue developing the product and whether to branch out into... View Details

Keywords: Risk and Uncertainty; Technological Innovation; Strategic Planning; Internet and the Web; Decision Choices and Conditions; Product Launch; Business Strategy; Entertainment and Recreation Industry

02 Jul 2020
News

Free Market Politics Part 2: Can We Fix America’s Political System?

07 Apr 2014
Video

Professor Despande Talks The Multimedia Case "Terror at the Taj"

28 Aug 2018
First Look

New Research and Ideas, August 28, 2018

Cai, Wei, Susanna Gallani, and Jee-Eun Shin Abstract— Organizations often struggle with motivating employees to develop innovative ideas that may benefit the firm, especially when the standard tasks for which employees are measured and... View Details

Keywords: Dina Gerdeman

06 Jan 2010
What Do You Think?

Is a Stringent Climate Change Agreement a Pot of Gold?

Summing Up Do we even need a stringent climate change agreement? Judging from this month's comments, a question can be raised about the necessity of a climate change agreement, stringent or not, as a catalyst to foster innovation and the... View Details

Keywords: by Jim Heskett; Energy; Utilities

September 1998 (Revised September 2001)
Case

IBM's Reinventing Education (A)

By: Rosabeth M. Kanter

Describes IBM's national innovation strategy to transform K-12 public education through new solutions developed by IBM engineers and consultants using information technology. Examples are: data warehousing in Broward County, FL schools, tracking software for the... View Details

Keywords: Social Enterprise; Innovation Strategy; Information Technology; Education; Business and Community Relations; Information Technology Industry; Education Industry; San Jose; Philadelphia; Ohio; Florida

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June 1994 (Revised March 1995)
Background Note

New Product Commercialization: Common Mistakes

By: V. Kasturi Rangan

Addresses the common mistakes made in new product development and launch. Many times customers' and suppliers' perceptions of the degree of product/market innovation do not match. One of them may view the innovations as a "breakthrough," but the other may view it only... View Details

Keywords: Product Development; Product Launch; Problems and Challenges