Publications

Fast Answer

FIELD Global Immersion Resources: Peru

Where can I find country, industry and market information and news about Peru? Industry and market research Passport Useful for: consumer-related View Details

August 1986 (Revised June 1987)
Case

Lotus Development Corporation: Entering International Markets

By: David B. Yoffie and John J. Coleman

Lotus 1-2-3 exploded on the American market in the spring of 1983. Nine months later Jim Manzi, vice president of marketing, hired Chuck Digate to develop an international strategy for Lotus. Case explores Lotus' rapid rise to the top of the software market in the... View Details

Keywords: Market Entry and Exit; Applications and Software; Global Strategy; Management Teams; Information Technology Industry; United States

June 1994 (Revised February 1999)
Case

Marcia Radosevich and Health Payment Review--1989 (A)

Martha Radosevich, president of Health Payment Review, a small software start-up, confronts a serious cash-flow problem: Health Payment Review has built a PC-based prototype but has run out of funds to build a commercially acceptable mainframe product. As a stop-gap... View Details

Keywords: Negotiation; Cash Flow; Entrepreneurship; Applications and Software; Sales; Information Technology Industry

01 Dec 2020
News

New News

things I learned at HBS is that when something is hard, you ask why. Looking at industry data, I saw a ton of untouched white space in targeted media, which was common in New York back in the 1800s. You had a newspaper for German New... View Details

Keywords: entrepreneuship; digital media; startups; news; business models; young alumni; Information; Information

01 Mar 2016
News

Alumni and Faculty Books for March 2016

private profit not come at the expense of consumer welfare. This book assembles 17 case studies at the intersection of business and public health to illustrate how each side can inform and benefit the other. Through contemporary examples... View Details

October 2012 (Revised August 2013)
Case

Global Unichip Corporation (A)

By: Willy Shih and Chen-Fu Chien

Global Unichip Corporation (GUC) is a design services company that acts as a front-end to TSMC, the world's largest semiconductor foundry. In so doing, it masked the complexity of the latest process technologies, and reduced the entry barriers for small firms to... View Details

March 1999
Case

MySoftware Company (A)

By: H. Kent Bowen and Nicole Tempest

In 1997, Gregory Slayton took the position as CEO of MySoftware, which had been experiencing revenue and operating losses for the past two years. Within 90 days, he stabilized the company through a combination of cost cutting, financial discipline, and accountability... View Details

Keywords: Decisions; Cost Management; Profit; Employees; Growth and Development Strategy; Operations; Outcome or Result; Partners and Partnerships; Internet and the Web; Applications and Software; Information Technology Industry

21 Jul 2003
Research & Ideas

Don’t Get Buried in Customer Data—Use It

more elusive than ever. A recent McKinsey study reveals that the annual churn in the wireless industry increased from 17 percent in 1995 to 32 percent in 2000. This trend holds true even in industries less... View Details

Keywords: by Jean Ayers

January 2000
Case

Measurement and Management at CitySoft

By: V.G. Narayanan and Sanjay Pothen

CitySoft is a very small software developer that is grappling with issues of cost measurement and management. View Details

Keywords: Cost Accounting; Cost Management; Applications and Software; Problems and Challenges; Information Technology Industry

August 1997 (Revised March 1999)
Case

VeriFone (1997)

By: Richard L. Nolan, Anne Donnellon and Donna B. Stoddard

VeriFone, a leading manufacturer of payment systems technology, was acquired by Hewlett-Packard in June 1997. The case describes the strategic challenges that VeriFone faces as it positions itself to compete in the Internet payment systems marketplace. View Details

Keywords: Information Technology; Internet; Innovation Strategy; Technological Innovation; Business Strategy; Information Technology Industry

July 1997 (Revised December 1998)
Case

Sun Microsystems: Realizing the Potential of Web Technologies

Describes how Web technology has been deployed at Sun--how it has evolved from being perceived as an inappropriate use of company resources to become the centerpiece of the company's business strategy. View Details

Keywords: Information Technology; Business Strategy; Web; Web Services Industry; Web Services Industry

February 2021 (Revised May 2021)
Case

SafeGraph: Selling Data as a Service

By: Ramana Nanda, Abhishek Nagaraj and Allison Ciechanover

Set in January 2021, the CEO of SafeGraph, a four-year-old startup that sold Data as a Service, looked to the future. His aim was to become the most trusted source for data about a physical place. The company provided points of interest (POI) and foot traffic data on... View Details

Keywords: Data As A Service; Monetization; Pricing; Business Startups; Analytics and Data Science; Consumer Behavior; Analysis; Business Model; Health Pandemics; Information Industry; United States

May 1997 (Revised July 1997)
Case

Vermeer Technologies (C): Negotiating the Future

By: Ashish Nanda

The success of the Vermeer software offering suddenly transforms the start-up into a sought after company. After arduous negotiations, Vermeer management is faced with the choice of continuing as an independent company or being acquired by Microsoft or Netscape. View Details

Keywords: Negotiation; Applications and Software; Decision Making; Acquisition; Business Startups; Business Strategy; Information Technology Industry

April 1993 (Revised May 1994)
Case

Prodigy Services Company (A)

By: Lynn S. Paine

Top executives of Prodigy Services Co. must decide how to respond when publicly accused of allowing anti-Semitic messages to be posted on the electronic bulletin boards of the company's interactive computer service. Can they defend free expression while at the same... View Details

Keywords: Ethics; Values and Beliefs; Communication Intention and Meaning; Information Technology; Decision Making; Law; Management Teams; Information Technology Industry

22 Feb 2022
News

March 2022 Alumni and Faculty Books

path, clearly illustrating how the traditional power dynamic has inverted and why it matters for business survival. Bines offers six proven models you can use to cultivate and serve highly informed and empowered customers. Influence Is... View Details

01 Mar 2006
News

Academic Cross-Pollination

desperate need to publish. And we start with the classic norms of science. We actually discuss this in terms of the discovery of DNA. Watson and Crick arguably violated scientific norms by relying on information that had been gathered by... View Details

Keywords: Deborah Blagg; Colleges, Universities, and Professional Schools; Educational Services

1997
Chapter

Patent Scope and Emerging Industries: Biotechnology, Software, and Beyond

By: Josh Lerner and Robert P. Merges

Keywords: Patents; Applications and Software; Genetics; Information Technology Industry; Information Technology Industry