Publications

September 1997
Case

Bayer AG (B)

By: John A. Quelch

Bayer's senior executives detail the communications challenge program that resulted from the company's reacquisition of its brand name and trademark cross, which gave Bayer one name worldwide for the first time since World War I. View Details

Keywords: Globalized Firms and Management; War; Acquisition; Trademarks; Brands and Branding; Communication Strategy; Biotechnology Industry; Pharmaceutical Industry; Germany

October 1988 (Revised December 1994)
Supplement

Major Home Appliance Industry in 1988

By: David J. Collis and Nancy Donohue

Updates developments in the industry. Included among these are GE's reinvestment program, GE and Whirlpool's bidding war for Roper, Sears' expansion into selling brand names, Whirlpool's expansion into the European markets, and a number of other examples of this kind... View Details

Keywords: Development Economics; Investment; Globalization; Brands and Branding; Bids and Bidding; Expansion; Europe

08 Jul 2002
Research & Ideas

How to Fashion Your New E-Business Model

as AOL (now AOL Time Warner) are defining the business models that are reshaping the global business landscape and redefining power.— Lynda M. Applegate The point within a value chain where maximum economies of scale and scope are created... View Details

Keywords: by Lynda M. Applegate

March 2011
Supplement

International Lobbying and The Dow Chemical Company (PPT)

By: Arthur A. Daemmrich

To be used with cases 710027 and 710028. View Details

Keywords: Globalized Markets and Industries; Business Strategy; Business and Government Relations; Chemical Industry

13 May 2013
Blog Post

3 Projects, 1 Priceless Picture

the Women’s Training team better understand Nike’s position against global competitors and identify gaps or opportunities to consider in their business plan. Working with the group’s Strategic Planner, I also developed a ‘War Games’... View Details

Keywords: Consumer Products / Retail

March 2005 (Revised June 2005)
Background Note

Arbitration between Foreign Investors and Host Governments

By: Louis T. Wells Jr. and Regina Garcia-Cuellar

Explains the emergence of international arbitration as an option for foreign investors with disputes with governments of emerging markets. Presents issues about whether arbitration will remain acceptable to countries and governments. View Details

Keywords: Conflict and Resolution; Foreign Direct Investment; Globalized Markets and Industries; Emerging Markets; Government and Politics

20 Jun 2017
First Look

First Look at New Research and Ideas, June 20

Our new data help to address important questions related to innovation and long-run growth dynamics. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=52130 Harvard Business School Case 517-108 Tequila Patrón Tequila Patrón was one of the most... View Details

Keywords: Sean Silverthorne

Fast Answer

HBS Course: Real Estate Private Equity - Research Resources

people, the deals, the funds and the financial trends of the industry. (Individual account required). Private Equity Real Estate (PERE) Provides global information on private real estate investments and deals. (Individual account... View Details

09 Mar 2015
News

Ravi Chidambaram: Making A Difference

11 Dec 2014
News

Transforming the wine industry for black South Africans

Selena Cuffe (MBA 2003) discovered that only 2 percent of South Africa’s $3 billion wine industry was owned by black South Africans. As CEO of Heritage Link Brands, she now runs the largest import business of these wines, bringing them to audiences around the world.... View Details

24 Apr 2014
News

Building bridges between Asia and the US

Ravi Chidambaram (MBA 1978) talks about helping launch an oil industry coalition to provide low-cost fuel to the airline industry, and his work with the Asia Society, bringing industry and cultural programs to the US. (Published April 2014) View Details

24 Apr 2014
News

Training managers in the developing world

Through the Southern African Development Community Business School Network he established with the University of Botswana and the University of Pretoria, Richard America (MBA 1965) is on a mission to help train first-rate managers in the developing world. The network,... View Details

November 1993
Case

FCB and Publicis (C): The German-Led Network

By: Rosabeth M. Kanter and Pamela A. Yatsko

After U.S.-based Foote, Cone & Belding (FCB) and Publicis of France established an international advertising alliance in May 1988, alliance leaders set out to merge offices in Europe. They were confronted with a particularly tricky situation in Germany, which, if... View Details

Keywords: Joint Ventures; Alliances; Globalized Firms and Management; Partners and Partnerships; Advertising; Cross-Cultural and Cross-Border Issues; Diversity; Communications Industry; Advertising Industry; France; Germany; United States; Europe