Publications

01 Jun 2016
News

Up by the Roots

deciding to stay for good. Long-heralded for its therapeutic applications, the global market for the bitter root was on the rise, driven by the expansion of the Chinese middle class; today, genuine Wisconsin... View Details

Keywords: Francis Storrs

September 1997
Case

Bayer AG (B)

By: John A. Quelch

Bayer's senior executives detail the communications challenge program that resulted from the company's reacquisition of its brand name and trademark cross, which gave Bayer one name worldwide for the first time since World War I. View Details

Keywords: Globalized Firms and Management; War; Acquisition; Trademarks; Brands and Branding; Communication Strategy; Biotechnology Industry; Pharmaceutical Industry; Germany

Web

Disability Pride Month | Baker Library

and daily living activities. Go Markets > Market Maps View the following reports from Technavio : Global Handicap Assistance Robots Market... View Details

December 2006
Case

Southern Company's Investment in CEMIG

In the spring of 1997, Southern Company had the opportunity to acquire a significant portion of the electric utility in the Brazilian state of Minas Gerais. The shares in the utility, CEMIG, were being sold by the state government as part of a comprehensive... View Details

Keywords: Corporate Strategy; Privatization; Investment; Acquisition; Globalized Markets and Industries; Utilities Industry; Brazil

Find at Harvard

June 2004
Case

Medical Technology Industry and Japan (A), The

In a five-year effort, the Health Industry Manufacturers Association (HIMA) tried to influence government health policy in Japan. In 1993, HIMA mobilized in response to fears the Japanese government was planning to target the U.S. medical devices industry. The case... View Details

Keywords: Health Care and Treatment; Policy; Globalized Markets and Industries; Government and Politics; Medical Devices and Supplies Industry; Japan; United States

September 1984
Case

Henkel Corp.: International Sealants Brand SISTA (B)

By: Robert J. Dolan

Describes the outcome of implementation of the standardized plan described in Henkel (A). View Details

Keywords: Marketing Strategy; Globalization; Expansion; Profit; Conflict Management; Outcome or Result; Consumer Products Industry; Construction Industry; Europe; West Germany

25 Aug 2022
News

Research Brief: Paying the Price for Remote Work

The pandemic dramatically accelerated the global marketplace’s appetite for remote work, which had already become a $50 billion industry by 2020. But wages for the same remote jobs varied greatly, depending on where the worker lived.... View Details

Keywords: Jill Radsken; Market Research, Photo, Translation, Veterinary and Other Services; Market Research, Photo, Translation, Veterinary and Other Services

15 Jun 2020
News

Science, Business & Vaccine Development to Combat the Pandemic

18 Feb 2014
News

Stick with Plan A

markets, mobile money is designed to leapfrog plastic by going from cash directly to digital. Because the global economy is increasingly digital, billions of cash-based buyers and sellers are currently excluded from View Details

Keywords: Robert S. Benchley; Waleed Iskandar (MBA 1993); Telecommunications

Web

Real Property - Course Catalog

estate—when including single-family housing—is the largest asset class in the world. The global real estate industry ranges from small homes and local shops to multi-billion-dollar institutional portfolios. At every stage of the real... View Details

Web

Partners - Managing the Future of Work

Partners Partners The Managing the Future of Work project thanks our partners, who play a key role in supporting our research helping business leaders, policy makers, and education and workforce institutions better navigate the unique challenges ahead. Accenture... View Details

01 Mar 2008
News

Faculty Books

Entrepreneurship and Global Capitalism edited by Geoffrey Jones and R. Daniel Wadhwani (Edward Elgar Inc.) This selection of articles includes historical research on the role of entrepreneurship in creating View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

March 2011 (Revised November 2013)
Case

The Dutch Flower Cluster

By: Michael E. Porter, Jorge Ramirez-Vallejo and Fred van Eenennaam

Describes the Dutch Flower cluster, or the group of interconnected growers, suppliers, service providers, and flower-related institutions located in The Netherlands. Examines the role of the FloraHolland auction in the value chain. Also describes the flower clusters in... View Details

Keywords: Globalization; Auctions; Industry Clusters; Competition; Competitive Advantage; Agriculture and Agribusiness Industry; Netherlands