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13 Feb 2017
Research & Ideas

Paid Search Ads Pay Off for Lesser-Known Restaurants

For business executives trying to decide where exactly in the digital realm to invest their advertising dollars, new research indicates that paid search ads on review sites such as Yelp can be a good way to go—at least for small, lesser-known companies. Harvard... View Details

Keywords: by Dina Gerdeman; Food & Beverage

19 Nov 2014
HBS Case

Marketing Marijuana

On Tuesday, the family of deceased musician and celebrated marijuana user Bob Marley announced what it claimed will be the first global cannabis brand, Marley Natural. Suddenly, marijuana is a growth industry—and increasingly, a legal one. When the smoke cleared after... View Details

Keywords: by Michael Blanding; Food & Beverage

03 Sep 2014
What Do You Think?

Who Should Choose Your Boss?

Summing Up Is The Question of Who Should Choose Your Boss Becoming "A Little Irrelevant"? The remarkable events at grocery chain Market Basket over the summer stimulated a range of responses to this month's column about who should choose a boss. Several... View Details

Keywords: by James Heskett; Food & Beverage

William Wrigley, Jr.

Wrigley started his own business in 1892, which primarily produced soap and baking powder, but also chewing gum. Not long after his business opened, Wrigley realized the chewing gum was his most popular item and decided to market it more heavily. In order to popularize... View Details

Keywords: Food & Tobacco

William Wrigley III

Throughout William III’s early years at the family firm, Wrigley’s gum enjoyed a substantial lead in its industry. However, by the time he assumed the presidency in 1961, sugarless gum, and later bubble gum, were chipping away at that lead. Wrigley began to invest... View Details

Keywords: Food & Tobacco

Elbridge A. Stuart

After making a small fortune in the retail grocery business, Elbridge A. Stuart founded Carnation in 1899 to manufacture evaporated milk. During Stuart’s tenure, the market for evaporated milk grew tremendously, as did Carnation, which acquired several new plants and a... View Details

Keywords: Food & Tobacco

Philip W. Pillsbury

When Pillsbury took over control of his family's flour company in 1940, it had sales of $47 million. Pillsbury, however, greatly expanded the business further, acquiring more flour mills and related facilities, while also entering the consumer goods market. At the end... View Details

Keywords: Food & Tobacco

Elmer F. Pierson

Pierson founded the Vendo Company in 1937 after perfecting the development of the first truly workable vending system - a lid called “The Red Top.” Originally designed for Coca-Cola bottles, the new vending machines were quickly converted to handle a variety of... View Details

Keywords: Food & Tobacco

Edward J. Noble

Noble founded the entity that eventually became Life Savers Incorporated and grew it from a failing mint producer into a global business, with sales of $20 million in the mid-1950s. Noble also founded the American Broadcasting Company (ABC) and shepherded it to a... View Details

Keywords: Food & Tobacco

James S. Bell

Bell created the brand name Gold Medal for his company's flour. During the 1890s, Bell created selling and buying networks as part of a vigorous program of vertical integration. Bell also increased the company's production from 8,000 barrels per day to 28,000 barrels... View Details

Keywords: Food & Tobacco

Oscar Gustave Mayer

Mayer is responsible for Oscar Mayer and Company’s rapid growth. Under his leadership, he laid the foundation for a billion dollar operation – a far cry from the $200 million operation he had inherited. View Details

Keywords: Food & Tobacco

Thomas Adams, Jr.

Experimenting with chicle (a gum substance from the Mexican Spodilla tree), Adams discovered a commercial use for the substance by utilizing it in the manufacture of a chewing gum. Adams developed public acceptance of this new and unique product, forming the American... View Details

Keywords: Food & Tobacco

David W. Johnson

Employing an aggressive streamlining strategy, Johnson is credited with creating Campbell Soup Company’s successful turnaround. Under his leadership, Campbell became one of the most profitable consumer products companies in the United States. His laser focus on... View Details

Keywords: Food & Tobacco

Jay C. Hormel

Hormel, known as the “Spam Man” for his most popular product, pioneered the canned meat business. As a result of his successful marketing campaigns and promotions, 70% of urban Americans used canned meats in 1940, compared with only 18% in 1937. By 1946, Hormel Company... View Details

Keywords: Food & Tobacco

George W. Hill

Hill led the American Tobacco Company (Pall Mall, Lucky Strike) into the era of mass advertising. By the end of his life, he was regarded by many as the world’s most successful salesman, a corporate genius whose company consistently made money even during the... View Details

Keywords: Food & Tobacco

Louis F. Bantle

During his tenure as CEO, Bantle generated a 10-fold increase in revenues (from $100 million to $1 billion) for United States Tobacco. He divested of non-core operating units and launched a major advertising initiative which enabled UST to achieve an 80%+ market share... View Details

Keywords: Food & Tobacco

Roberto C. Goizueta

In a shrewd acquisition, Goizueta purchased Columbia Pictures for $750 million in 1982. Three years later, Columbia was Coca-Cola’s second most successful enterprise bringing in 14% of the operating income. In his first five years as CEO, Goizueta increased Coca-Cola’s... View Details

Keywords: Food & Tobacco

Ernest Gallo

A marketing genius, Gallo targeted the “low end” of the wine market when he introduced Thunderbird in the 1950s. The marketing strategy was a resounding success, and Gallo sold an unprecedented 2.5 million cases of the wine in less than a year. In 1985, Gallo... View Details

Keywords: Food & Tobacco

H. Brewster Atwater, Jr.

Despite a worldwide recession, Atwater led General Mills through 10 consecutive years of market value growth. He re-focused General Mills on its core products and services, and in so doing, enabled the company to profitably expand on a global level. View Details

Keywords: Food & Tobacco

Arthur C. Dorrance

In 1931, Dorrance began radio advertising, sponsoring famous radio programs like the George Burns & Gracie Allen Show and the Campbell Playhouse. Dorrance introduced Cream of Mushroom Soup in 1934, and in the same year renamed “Chicken with Noodles” soup “Chicken... View Details

Keywords: Food & Tobacco

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