Publications

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Stephen A. Greyser is Richard P. Chapman Professor (Marketing/Communications) Emeritus, of the Harvard Business School, specializes in brand marketing, advertising, corporate communications, the business of sports, and nonprofit management. A... View Details

Keywords: sports

17 Jan 2018
Research & Ideas

If the CEO’s High Salary Isn't Justified to Employees, Firm Performance May Suffer

kutaytanir It’s no surprise that business executives make more money than lower-level employees. But when that pay disparity between a CEO and the average worker is perceived as unfair, the result may be more than unhappy workers: A... View Details

Keywords: by Dina Gerdeman

20 Jun 2011
Lessons from the Classroom

Fame, Faith, and Social Activism: Business Lessons from Bono

To Nancy F. Koehn, the history of the Irish rock band U2 has it all as a business case study: teamwork, leadership, creative destruction, branding, and strategy. Koehn's case "Bono and U2", co-written with Katherine Miller and Rachel K. Wilcox, reconstructs the story... View Details

Keywords: by Kim Girard; Entertainment & Recreation

May 2022
Supplement

Thinking Outside the Wine Box (B): Mekanism and the Franz for Life Campaign

By: Tomomichi Amano, Elie Ofek, Mengjie Cheng and Amy Klopfenstein

This case reveals the events that took place after the conclusion of the case “Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign.” After reviewing Mekanism’s pitches for the Franz for Life 2.0 campaign, TWG executives felt that the proposed... View Details

Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Advertising; Communication Strategy; Advertising Campaigns; Social Media; Food and Beverage Industry; Advertising Industry; United States

June 2013
Article

Dysfunction in the Boardroom: Understanding the Persistent Gender Gap at the Highest Levels

By: Boris Groysberg and Deborah Bell

The article examines the gender gap that is present in boardrooms in U.S. corporations and internationally in 2013 as more women attempt to reach executive-level positions. Countries in the European Union are attempting to institute laws regarding the minimum... View Details

Keywords: Equality and Inequality; Governing and Advisory Boards; Gender; United States; European Union

February 2010 (Revised April 2010)
Case

Organization and Strategy at Millennium (A)

By: Julie M. Wulf and Scott Waggoner

This case examines Millennium's strategic and organizational responses to the rapid evolution of the biopharmaceutical industry. In the early 2000s, as Millennium's competitive advantage in early-stage research slipped away and its losses mounted, founder and CEO Mark... View Details

Keywords: Transformation; Leading Change; Management Succession; Organizational Change and Adaptation; Competitive Strategy; Competitive Advantage; Biotechnology Industry; Pharmaceutical Industry

March 2006 (Revised June 2006)
Case

The Speedway That Won't Slow Down

Dick Berggren, well-known FOXTV announcer for NASCAR races and executive editor of Speedway Illustrated magazine, considers how to grow the business he founded and balance his time, energy, and commitments to his wife. Explores the explosive growth of media businesses... View Details

Keywords: Work-Life Balance; Business Plan; Media; Sports; Media and Broadcasting Industry; United States

November 2003 (Revised January 2005)
Case

San Francisco Giants

By: William A. Sahlman and Elizabeth Kind

Larry Baer, executive vice-president and COO, was eager to improve profitability for the San Francisco Giants baseball team. Over the last few years, the Giants have had a number of successes. They successfully built the first privately financed ball park in over 30... View Details

Keywords: Buildings and Facilities; Business or Company Management; Success; Sports; Sports Industry; San Francisco

January 1989 (Revised December 1991)
Case

British Airways: ""Go for It, America!"" Promotion (A)

By: Stephen A. Greyser

Senior marketing executives of a major international airline are deciding on a strategy to address a crisis situation precipitated by a series of terrorist acts. The company is experiencing the worst downturn ever in its U.S.-U.K. travel business due to media reports... View Details

Keywords: Advertising Campaigns; Crime and Corruption; Crisis Management; Management Teams; Time Management; Marketing Strategy; Perception; Value Creation; Travel Industry; United Kingdom; United States

10 Dec 2013
News

Mary Barra and the New General Motors

28 Aug 2019
News

Universities Aim to Educate Family Offices on Grooming Next-Gen Leaders

23 Jul 2018
News

Driving Digital Strategy to Reimagine Your Business

07 Oct 2014
HBS Seminar

Dylan Minor, Kellogg School of Management, Northwestern University

08 Nov 2016
Working Paper Summaries

Managers' Cultural Background and Disclosure Attributes

Keywords: by Francois Brochet, Gregory S. Miller, Patricia Naranjo, and Gwen Yu

March 2021 (Revised January 2022)
Case

Philips: Redefining Telehealth

By: Regina E. Herzlinger, Alec Petersen, Natalie Kindred and Sara M. McKinley

As one of the world’s largest healthcare companies, Philips sought to reach beyond the walls of the hospital and expand its hospital-to-home program to gain future competitive advantage through technology solutions combining predictive analytics with care delivery. By... View Details

September 2019
Case

Alicia Keys

By: Boris Groysberg, Annelena Lobb and Sarah Mehta

This case explores the life and career of Alicia Keys, the 15-time Grammy winning singer-songwriter and producer. Set in 2019, it covers the evolution of Keys’s 18-year musical career and additional passions, including acting, entrepreneurship, social justice activism,... View Details

Keywords: Entertainment; Music Entertainment; Television Entertainment; Entrepreneurship; Personal Development and Career; Fine Arts Industry; Music Industry; United States

2012
Book

The Rise of the Modern Firm

By: Geoffrey Jones and Walter A. Friedman

This authoritative volume focuses on the rise of modern firms, from their early history to the present day. It considers the role of laws and contracts in shaping the growth and influence of business enterprises. It presents entrepreneurs, executives and the firms they... View Details

Keywords: Business Ventures; Economy; Business History; Archives; Contracts; Theory

January 2012
Article

How Leaders Kill Meaning at Work

By: Teresa Amabile and Steven J. Kramer

Senior executives routinely undermine creativity, productivity, and commitment by damaging the inner work lives of their employees in four avoidable ways. This article is based on analysis of hundreds of work diaries from professionals describing everyday events that... View Details

Keywords: Leadership; Creativity; Performance Productivity; Motivation and Incentives; Innovation Strategy; Performance; Strategic Planning; Leading Change; Balanced Scorecard; Mission and Purpose

Read Now

2008
Working Paper

Can the Virtuous Mouse and the Wealthy Elephant Live Happily Ever After?

By: James E. Austin and Herman B. Leonard

What happens when small iconic socially-oriented businesses are acquired by large corporations? Such mergers create significant opportunities for creating both business value and substantially expanded social value, but also pose unusually difficult challenges because... View Details

Keywords: Mergers and Acquisitions; Management Style; Agreements and Arrangements; Social Enterprise; Social Issues