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  • 06 Aug 2019
  • Cold Call Podcast

Super Bowl Ads Sell Products, but Do They Sell Brands?

main classes, and so we can sort of carry the social significance from Sunday into our classroom on Monday and just talk about the ads as consumers, but also turning the tables and examining them as brand managers, and so examining, what is the View Details
Keywords: Advertising; Sports; Entertainment & Recreation; Media & Broadcasting
  • 10 Mar 2015
  • First Look

First Look: March 10

  Publications February 2015 Academy of Management Review Reflections on the 2013 Decade Award: "Exploitation, Exploration, and Process Management: The Productivity Dilemma Revisited" Ten Years Later By: Benner, Mary, and... View Details
Keywords: Carmen Nobel
  • 18 Dec 2012
  • First Look

First Look: December 18

effects on productivity a priori, inhibiting effective capacity management in high load systems. We categorize load into in-process inventory (congestion) and incoming... View Details
Keywords: Carmen Nobel
  • 04 Nov 2015
  • What Do You Think?

Why Does Gender Diversity Improve Financial Performance?

Does Gender Diversity in Management Enhance Performance? Why? A variety of explanations for the positive correlation between gender diversity and better business performance found in a recent McKinsey study were advanced in responses to... View Details
Keywords: by James Heskett
  • 14 Feb 2017
  • First Look

First Look at New Research: February 14

countries. I find that price levels are identical about 72% of the time. Price changes are not synchronized but have similar frequencies and average sizes. These results have implications for national statistical offices, researchers using online data, and anyone... View Details
Keywords: Sean Silverthorne
  • 13 Sep 2010
  • Research & Ideas

The Consumer Appeal of Underdog Branding

with Neeru Paharia, Jill Avery, and Juliet B. Schor. Says Keinan, "Through a series of experiments, we show that underdog brand biographies are effective in the marketplace because consumers identify with the disadvantaged position... View Details
Keywords: by Martha Lagace
  • 18 Oct 2017
  • Research & Ideas

How Economic Clusters Drive Globalization

leading research universities, low cost or highly trained labor, and geographic bounty. Understanding how clusters work can help governments develop effective policies for creating them, as well as direct entrepreneurs to the best... View Details
Keywords: by Julia Hanna; Agriculture & Agribusiness
  • June 2011 (Revised July 2012)
  • Case

Reversing the AMD Fusion Launch

By: Elie Ofek and Ryan Johnson
AMD management needs to make a critical decision on the launch sequence of its next-generation technology called Fusion. The Fusion processor concept merges the central and graphics processing units (CPU and GPU) onto one chip-- yielding advantages in performance... View Details
Keywords: Brands and Branding; Marketing Strategy; Product Launch; Performance Effectiveness; Strategic Planning; Competition; Value Creation; Computer Industry; Technology Industry
Related
  • 29 Jul 2014
  • First Look

First Look: July 29

involves designing, launching, and managing teams. And yet teams are fickle. Even as teams become more common at all levels of organizations, a shocking number of them fail to live up to their potential or even to deliver at all. Teams... View Details
Keywords: Sean Silverthorne
  • 07 Apr 2020
  • Research & Ideas

What Customers Need to Hear from You During the COVID Crisis

not just to the company, but also to people around the globe. At the same time, managers at other global brands were similarly considering their brands’ response to the COVID-19 crisis. Nike chose to twist its consumers’ athletic... View Details
Keywords: by Jill Avery and Richard Edelman
  • 30 Jan 2020
  • Research & Ideas

The Upside of Highlighting a Product's Downsides

later? At least in some cases, the answer is yes, according to Harvard Business School researchers who tested the effects of highlighting a product’s trade-offs with almost 400,000 customers of Australia’s largest bank. MoonSoo Choi Most... View Details
Keywords: by Danielle Kost
  • 01 Mar 2023
  • News

Step Change

accelerator Flat6Labs and its anchor investment in Algebra Ventures’ first fund. From there, it was an easy transition to a role as managing partner at Global Ventures, doing all the things hard-driving VCs do—like making presentations... View Details
Keywords: Julia Hanna; photographed by Abdelrahman Gabr – Koree; entrepreneurship; women; venture capital; Egypt; developing economies; Finance
  • 09 Sep 2009
  • First Look

First Look: September 9

Regulation, edited by David Moss and John Cisternino, 87-109. Cambridge, Mass.: The Tobin Project, 2009 Abstract We explain the four basic ways to manage risk: prevention, risk shifting, risk spreading, and loss control. We set out five... View Details
Keywords: Martha Lagace
  • 03 May 2016
  • First Look

First Look, May 3, 2016

Effectively By: Casciaro, T., F. Gino, and M. Kouchaki Abstract—No abstract available. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=51004 February 2016 Journal of Accounting & Economics Labor Unemployment Insurance... View Details
Keywords: Sean Silverthorne
  • 25 Sep 2018
  • First Look

New Research and Ideas, September 25, 2018

Taxation and Innovation in the 20th Century By: Akcigit, Ufuk, John Grigsby, Tom Nicholas, and Stefanie Stantcheva Abstract—This paper studies the effect of corporate and personal taxes on innovation in the United States over the 20th... View Details
Keywords: Dina Gerdeman
  • 03 Jan 2017
  • First Look

January 3, 2017

principles and practice of effective negotiation. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=48323 Harvard Business School Case 817-043 FJ Management Inc. In late 2015, Crystal... View Details
Keywords: Carmen Nobel
  • January 2008
  • Article

Entrepreneurship and Urban Success: Toward a Policy Consensus

By: Zoltan J. Acs, Edward L. Glaeser, Robert E. Litan, Lee Fleming, Stephan J. Goetz, William R. Kerr, Steven Klepper, Stuart S. Rosenthal, Olav Sorenson and William C. Strange
Like all politics, all entrepreneurship is local. Individuals launch firms and, if successful, expand their enterprises to other locations. But new firms must start somewhere, even if their businesses are conducted largely or exclusively on the Internet. Likewise,... View Details
Keywords: Business Headquarters; Business Startups; Development Economics; Economy; Entrepreneurship; Policy; Taxation; Growth and Development Strategy; Product Development; Business Processes; Expansion; Internet
Related
  • 18 Feb 2014
  • First Look

First Look: February 18

identity, search, and intellectual property. We suggest that much of the received wisdom in these areas of organization theory requires revisiting. We then discuss the implications for an organization's management of innovation and... View Details
Keywords: Sean Silverthorne
  • 16 May 2017
  • First Look

First Look at New Ideas and Research, May 16

workers and managers in what to expect, 4) set up a support system, 5) tailor methods for managing careers, 6) scale the program, 7) mainstream the program. The work for View Details
Keywords: Re: Multiple Faculty
  • 13 Nov 2018
  • First Look

New Research and Ideas, November 13, 2018

regulators. Moreover, our findings highlight the trade-off between slow execution and potential information leakage in the decision of optimal trading speed. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=55258 Summer 2018 NYU Journal of Law &... View Details
Keywords: Dina Gerdeman