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  • 2008
  • Working Paper

Economic Factors Underlying the Unbundling of Advertising Agency Services

By: Mohammad Arzaghi, Ernst R. Berndt, James C. Davis and Alvin J. Silk
This paper addresses a longstanding puzzle involving the unbundling of services that has occurredover more than two decades in the U.S. advertising agency industry: How can the shift from the bundling to the unbundling of services be explained and what accounts for the... View Details
Keywords: Transformation; Framework; Service Operations; Decisions; Relationships; Price; Diversification; Geography; Cost; Advertising Industry; United States
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  • Web

Resources - Christensen Center for Teaching & Learning

Method by David Garvin October 2003 Harvard Magazine Making the Case by David Garvin Background Notes 1995, rev. 1996 Choreographing a Case Class by V. Kasturi Rangan Compares four different approaches to case teaching: lecturing,... View Details
  • 03 Apr 2018
  • First Look

New Research and Ideas, April 3, 2018

less busy than the present, they may underweight the value of these purchases. We examine the impact of debiasing this previously unexplored barrier of consumer decisions to "buy time" in a field experiment with a U.S.-based... View Details
Keywords: Sean Silverthorne
  • 07 Mar 2023
  • HBS Case

ChatGPT: Did Big Tech Set Up the World for an AI Bias Disaster?

the high ground, allowing it to influence norms and policies to mitigate AI bias. But the tech giant’s decision to push out pioneering AI researcher and ethicist Timnit Gebru set the company on a rocky course, contends Harvard Business... View Details
Keywords: by Scott Van Voorhis; Technology
  • 2020
  • Working Paper

Topic Preference Detection: A Novel Approach to Understand Perspective Taking in Conversation

By: Michael Yeomans and Alison Wood Brooks
Although most humans engage in conversations constantly throughout their lives, conversational mistakes are commonplace— interacting with others is difficult, and conversation re-quires quick, relentless perspective-taking and decision making. For example: during every... View Details
Keywords: Natural Language Processing; Interpersonal Communication; Perspective; Decision Making; Perception
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  • 2011
  • Working Paper

Naiveté and Cynicism in Negotiations and Other Competitive Contexts

By: Chia-Jung Tsay, Lisa L. Shu and Max Bazerman
A wealth of literature documents how the common failure to think about the self-interests of others contributes to suboptimal outcomes. Yet sometimes, an excess of cynicism appears to lead us to over-think the actions of others and make negative attributions about... View Details
Keywords: Decision Choices and Conditions; Negotiation; Behavior; Cognition and Thinking; Perspective; Trust; Competitive Strategy; Competitive Advantage
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  • Web

What You Can Do to Create an Anti-Racist Organization - Recruiting

reinforcing the marginalization of any group,” Manso-Brown said. This may include dress codes, lack of pay equity, or hiring practices that favor one group over another. Policies can also be related to how decisions are made and how team... View Details
  • Web

Topics - HBS Working Knowledge

Satisfaction (23) Customer Value and Value Chain (12) Customers (104) Customization and Personalization (3) Debt Securities (1) Decision Choices and Conditions (43) Decision View Details
  • 23 Oct 2018
  • First Look

New Research and Ideas, October 23, 2018

benefit from staggered boards, in part because managers make more valuable long-term investments and reduce myopic behavior. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=50815 Pioneer (Dis-)advantages in Markets... View Details
Keywords: Dina Gerdeman
  • 04 Jun 2024
  • Research & Ideas

Navigating Consumer Data Privacy in an AI World

advocate for what they want, often under scrutiny from their peers. You also have citizen groups piping up, cautioning, "Hey, let's be careful about that." Eventually, the government steps in, saying, "We'll chat with big tech to make... View Details
Keywords: by Rachel Layne; Technology; Information Technology
  • 21 Sep 2021
  • News

Readers Ask: How Can I Gain Power and Influence?

  • 15 Jul 2013
  • Research & Ideas

Five Imperatives for Improving Health Care

conference and survey from Harvard's business and medical schools may prove particularly timely. Delivered by the Forum on Healthcare Innovation, which was formed last year with encouragement from the respective deans of the two institutions, the report View Details
Keywords: by Carmen Nobel; Health
  • September 2009
  • Case

Culinarian Cookware: Pondering Price Promotion

By: John A. Quelch and Heather Beckham
In November of 2006, senior executives at Culinarian Cookware were debating the merits of price promotions for the company's premium cookware products. The VP of Marketing, Donald Janus, and Senior Sales Manager, Victoria Brown, had different views. Janus felt price... View Details
Keywords: Profitability Analysis; Consumer Marketing; Brand Equity; Pricing Policies; Sales Promotions; Small ＆ Medium-sized Enterprises; Decisions; Goals and Objectives; Price; Marketing Strategy; Consumer Behavior; Management Teams; Sales; Brands and Branding; Consumer Products Industry
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  • July 2019
  • Article

I Know Why You Voted for Trump: (Over)inferring Motives Based on Choice

By: Kate Barasz, Tami Kim and Ioannis Evangelidis
People often speculate about why others make the choices they do. This paper investigates how such inferences are formed as a function of what is chosen. Specifically, when observers encounter someone else's choice (e.g., of political candidate), they use the chosen... View Details
Keywords: Self-other Difference; Social Perception; Inference-making; Preferences; Consumer Behavior; Prediction; Prediction Error; Decision Choices and Conditions; Perception; Behavior; Forecasting and Prediction
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  • 22 Jan 2019
  • First Look

New Research and Ideas, January 22, 2019

context of competitive interactions: whether the definition makes sense in that context and what it implies for decisions to be strategic in such context. As part of this analysis, it also uses the... View Details
Keywords: Dina Gerdeman
  • May–June 2023
  • Article

Should Your Start-up Be For-profit or Nonprofit?: A Guide for Social Entrepreneurs

By: Cait Brumme and Brian Trelstad
Years ago the line between nonprofit and for-profit enterprises was clear, but that has changed. Nonprofits now offer products that compete with those of the best for-profits, and for-profits can deliver as much social value as charities. Despite the blurred... View Details
Keywords: Business Startups; Social Entrepreneurship; Mission and Purpose; Nonprofit Organizations; For-Profit Firms; Decision Choices and Conditions
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  • 17 Sep 2007
  • Research & Ideas

Broadband: Remaking the Advertising Industry

transformation in the music and television industries as well. Their audiences are fragmented and people are demanding mobility, immediacy, and control over their media consumption. This makes some industries' traditional business and... View Details
Keywords: by Julia Hanna; Advertising; Media & Broadcasting; Publishing
  • 28 Nov 2018
  • HBS Case

On Target: Rethinking the Retail Website

managers in the field make smart business decisions based on data. Those managers were encouraged to develop questions that could produce value if analysts could massage the data to provide accurate answers.... View Details
Keywords: by Dina Gerdeman; Retail
  • March 2021
  • Article

Deliberately Prejudiced Self-driving Vehicles Elicit the Most Outrage

By: Julian De Freitas and Mina Cikara
Should self-driving vehicles be prejudiced, e.g., deliberately harm the elderly over young children? When people make such forced-choices on the vehicle’s behalf, they exhibit systematic preferences (e.g., favor young children), yet when their options are unconstrained... View Details
Keywords: Moral Judgment; Autonomous Vehicles; Driverless Policy; Moral Outrage; Moral Sensibility; Judgments; Transportation; Policy
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  • 05 Dec 2022
  • Research & Ideas

5 Companies Where Employees Move Up the Ladder Fast

that workers—even those who lack traditional hiring credentials—should be selective about where they work. And companies looking to attract, retain, and grow talent should make sure they’re giving their workers opportunities to advance,... View Details
Keywords: by Pamela Reynolds