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  • All HBS Web  (7,926)
    • People  (9)
    • News  (1,436)
    • Research  (5,742)
    • Events  (20)
    • Multimedia  (9)
  • Faculty Publications  (4,105)
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  • 19 Dec 2005
  • Research & Ideas

Public Education Goes to School

and can influence the effectiveness of the strategy. These include teachers, principals and their unions, parents, school boards, community and advocacy groups, and local politicians and policymakers, among others. Managing stakeholder... View Details
Keywords: by Mallory Stark; Education
  • 28 Feb 2013
  • Working Paper Summaries

Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising

Keywords: by Pavel Kireyev, Koen Pauwels & Sunil Gupta; Advertising
  • 07 Feb 2022
  • Research & Ideas

Digital Transformation: A New Roadmap for Success

customer or employee experiences. Some might consider the use of AI in "people decisions" dehumanizing. Again, leaders should prepare to manage the emotions associated with learning to use data to make... View Details
Keywords: by Linda A. Hill, Ann Le Cam, Sunand Menon, and Emily Tedards
  • 09 Sep 2010
  • Working Paper Summaries

Boundary Spanning in a For-Profit Research Lab: An Exploration of the Interface Between Commerce and Academe

Keywords: by Christopher C. Liu & Toby E. Stuart; Biotechnology
  • March 2013 (Revised October 2013)
  • Supplement

Jones Lang LaSalle (2012): Integrated Services and the Architecture of Complexity (D)

By: Ranjay Gulati and Luciana Silvestri
This case describes the strategic and organizational challenges that Jones Lang LaSalle (JLL) faced between 2008 and 2012. In 2008, in order to strengthen the firm's brokerage team, JLL merged with The Staubach Company, a real estate services provider with a first-rate... View Details
Keywords: Organizational Structure; Strategy; Integration; Real Estate Industry; North America; South America; Central America
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Gulati, Ranjay, and Luciana Silvestri. "Jones Lang LaSalle (2012): Integrated Services and the Architecture of Complexity (D)." Harvard Business School Supplement 113-117, March 2013. (Revised October 2013.)
  • December 2022 (Revised January 2025)
  • Case

Akooda: Charging Toward Operational Intelligence

By: Christopher Stanton and Mel Martin
The Akooda case describes the challenges confronting founder and CEO Yuval Gonczarowski (MBA ‘17) in 2022 as he attempts to boost sales. Launched in November 2020, Akooda was an AI company that mined 20 different sources of digital data, from tools like Slack, Google... View Details
Keywords: Data Mining; Productivity; Monitoring; Data Analysis; AI and Machine Learning; Knowledge Management; Operations; Problems and Challenges; Employee Relationship Management; Information Technology Industry; Technology Industry; Information Industry; Boston; Israel
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Stanton, Christopher, and Mel Martin. "Akooda: Charging Toward Operational Intelligence." Harvard Business School Case 823-018, December 2022. (Revised January 2025.)
  • November 2001
  • Supplement

Staples

By: Myra M. Hart
Provides information on the development of the office superstore concept, including building partnerships, creating the business plan, and recruiting a management team. View Details
Keywords: Business Plan; Recruitment; Growth and Development Strategy; Management Teams; Operations; Planning; Partners and Partnerships; Complexity; Retail Industry
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Hart, Myra M. "Staples." Harvard Business School Video Supplement 802-803, November 2001.
  • 17 Oct 2007
  • Research & Ideas

Why Global Brands Work

bureaucracy in which regional managers exaggerate the need for local adaptations to defend their turf; and a deteriorating market share, financial performance, and stock price. Fords worldwide should have a common look, feel, and brand... View Details
Keywords: by John A. Quelch; Auto
  • 12 Nov 2009
  • Working Paper Summaries

Walking Through Jelly: Language Proficiency, Emotions, and Disrupted Collaboration in Global Work

Keywords: by Tsedal Neeley, Pamela J. Hinds & Catherine Durnell Cramton
  • January 2021 (Revised February 2021)
  • Case

TCS: From Physical Offices to Borderless Work

By: Prithwiraj Choudhury and Malini Sen
Tata Consultancy Services (TCS), a multinational IT services company headquartered in Mumbai, is a subsidiary of one of India’s most reputed conglomerates, the Tata Group. In 2020, TCS was valued at $144.7 billion, the highest for any company in the IT sector,... View Details
Keywords: Remote Work; Organizational Structure; Change Management; Transformation; Decision Choices and Conditions; Customer Satisfaction; Information Technology Industry; India; Asia; United States; Europe
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Choudhury, Prithwiraj, and Malini Sen. "TCS: From Physical Offices to Borderless Work." Harvard Business School Case 621-081, January 2021. (Revised February 2021.)
  • 19 Dec 2023
  • Research & Ideas

The 10 Most Popular Articles of 2023

2023: Diversify Your Social CirclePeople need all kinds of relationships to thrive: partners, acquaintances, colleagues, and family. Research by Michael Norton and Alison Wood Brooks offers new reasons to pick up the phone and reconnect... View Details
Keywords: by Danielle Kost
  • 23 Jul 2014
  • Lessons from the Classroom

Innovation Is Magic. Really

to understand the real problem that needs to be solved. Some magicians spend a lot of time considering which illusion they want to accomplish before they start working on how to accomplish the trick. Too often, managers rush to develop... View Details
Keywords: by Dina Gerdeman; Consumer Products
  • 11 Feb 2021
  • Blog Post

2+2 Where Are They Now Spotlight: Ali Evans (MBA 2019)

student business manager within HSA, I gained valuable business and leadership experience managing teams of up to 25 employees and helped launch a startup that was venture funded and is still growing today.... View Details
  • 15 Oct 2007
  • Research & Ideas

Businesses Beware: The World Is Not Flat

International is increasingly cognizant of the need to adapt to local contexts—as evinced not only by the India entry strategy but by changes in merchandising policies, clearer definition of decision rights, and even the astonishing job-swap between some of the top... View Details
Keywords: by Martha Lagace

    Youngme Moon

    Youngme Moon is the Donald K. David Professor of Business at Harvard Business School. Professor Moon's research sits at the intersection of brand strategy and culture, with a particular focus on the emergent AI economy. She is the author of the bestselling book, View Details

    Keywords: advertising; automobiles; automotive; clothing; communications; computer; consumer products; e-commerce industry; electronics; entertainment; fashion; high technology; home video games; information; information technology industry; internet; marketing industry; music; pharmaceuticals; toy; video games
    • November 2002 (Revised May 2003)
    • Case

    Education in Chile: A Venue for Individual, Business and Community Involvement

    Describes the alliance between a private businessman in Chile and a municipality to manage the local public education system. Describes the institution of a performance-based culture, including the use of management tools to align visions and incentives among key... View Details
    Keywords: Partners and Partnerships; Social Entrepreneurship; Social Issues; Education; Business and Community Relations; Education Industry; Chile
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    Barrett, Diana, Rafael Aguila, Mladen Koljatic, Monica Silva, and Alexandra de Royere. "Education in Chile: A Venue for Individual, Business and Community Involvement." Harvard Business School Case 303-078, November 2002. (Revised May 2003.)
    • 06 Dec 2010
    • Sharpening Your Skills

    Sharpening Your Skills: Doing Business in Emerging Markets

    Sharpening Your Skills dives into the HBS Working Knowledge archives to bring together articles on ways to improve your business skills. Questions To Be Answered: How do I identify opportunities in emerging markets? How important are relations with the host country?... View Details
    • 2013
    • Working Paper

    The Impact of Conformance and Experiential Quality on Healthcare Cost and Clinical Performance

    By: Claire Senot, Aravind Chandrasekaran, Peter T. Ward and Anita L. Tucker
    The quality of operational processes is an important driver of performance in hospitals. In particular, processes that reliably deliver both evidence-based and patient-centered care, which we call conformance and experiential quality, respectively, have been argued to... View Details
    Keywords: Healthcare; Experiential Quality; Conformance Quality; Clinical Outcomes; Cost Efficiency; Quality; Service Operations; Health Care and Treatment; Performance; Outcome or Result; Health Industry
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    Senot, Claire, Aravind Chandrasekaran, Peter T. Ward, and Anita L. Tucker. "The Impact of Conformance and Experiential Quality on Healthcare Cost and Clinical Performance." Harvard Business School Working Paper, No. 14-024, September 2013.
    • Article

    Households' Willingness to Pay for 'Green' Goods: Evidence from Patagonia's Introduction of Organic Cotton Sportswear

    By: Ramon Casadesus-Masanell, Michael Crooke, Forest L. Reinhardt and Vishal Vasishth
    To shed light on individuals' willingness to pay for "green" goods (i.e., goods that are supposed to have lower adverse environmental impacts either in production or in use), we study data from the introduction by Patagonia, Inc., of organic cotton sportswear in the... View Details
    Keywords: Spending; Consumer Behavior; Environmental Sustainability; Consumer Products Industry
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    Casadesus-Masanell, Ramon, Michael Crooke, Forest L. Reinhardt, and Vishal Vasishth. "Households' Willingness to Pay for 'Green' Goods: Evidence from Patagonia's Introduction of Organic Cotton Sportswear." Journal of Economics & Management Strategy 18, no. 1 (Spring 2009): 203–233.
    • 2025
    • Working Paper

    Trade Within Multinational Boundaries

    By: Laura Alfaro, Paola Conconi, Fariha Kamal and Zachary Kroff
    We leverage newly linked data from the U.S. Census Bureau and the U.S. Bureau of Economic Analysis to study transactions within U.S. multinational enterprises (MNEs). We show that using administrative data on intrafirm trade allows us to correct for measurement error... View Details
    Keywords: Multinational Enterprise; Input-output Linkages; Multinational Firms and Management; Trade; Supply Chain
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    Alfaro, Laura, Paola Conconi, Fariha Kamal, and Zachary Kroff. "Trade Within Multinational Boundaries." Harvard Business School Working Paper, No. 25-058, May 2025.
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