Customer Management - Publications - Faculty & Research

29 Mar 2010
Research & Ideas

Ruthlessly Realistic: How CEOs Must Overcome Denial

in their business model—defects that numerous outsiders noted from day one. It was a classic case of wishful thinking. Q: How can managers without executive authority spot the warning signs of denial and help reverse the process before... View Details

Keywords: by Martha Lagace; Auto; Retail; Technology

01 Dec 2014
News

Alumni and Faculty Books for December 2014

(Clerisy Press) The author’s message: the single unifying and fortifying element across all categories of business is people. By understanding their points of view, needs, and ideals, managers can learn to succeed along with them in a... View Details

05 Aug 2002
What Do You Think?

Is Platform Leadership Old Hat or the Wave of the Future?

what extent does platform leadership help or hinder the development of such ideas? Do our anti-trust laws adequately address the issue of platform leaders and their behaviors? Platform leadership requires ingenuity, a strong customer... View Details

Keywords: by James Heskett

01 Dec 2002
News

Alumni Honorees Urge Students to Emphasize Ethics

of Starbucks, agreed that ethical actions formed the foundation of good relationships with suppliers, customers, and employees. “An important portion of our customers cares what kind of company we are,” noted Smith. “If they hear we're... View Details

March 2001 (Revised July 2002)
Case

WingspanBank.com (B): Should This Bird Still Fly?

By: Sandra J. Sucher and Stacy McManus

WingspanBank.com is launched to critical acclaim, but its fate is hardly certain. Bank One's new CEO, Jamie Dimon, must decide what to do with what is now a second Web site for the bank's current and prospective customers. View Details

Keywords: Business Model; Business Startups; Customers; Innovation and Management; Organizations; Complexity; Web Sites; Financial Services Industry

Citation

Find at Harvard

02 Oct 2015
News

The ‘F’ Word

definition means being comfortable with failing.” “Failure is not just the opposite of success,” says Shikhar Ghosh, a senior lecturer in the Entrepreneurial Management Unit who has founded or led eight tech startups over the past 20... View Details

Keywords: Walt Disney Studios

01 Sep 2008
News

Alumni Books

while witnessing the end of the studio system, the development of indepen-dent production, and the rise and fall of some of Hollywood’s most gifted (and notorious) cultural icons. Satisfied Customers Tell Three Friends, Angry View Details

Keywords: Publishing Industries (except Internet); Information; Management, Scientific, and Technical Consulting Services; Professional Services

19 Jun 2018
First Look

New Research and Ideas, June 19, 2018

organizations as well as customer pressure from individual investors are critical in mitigating free-rider problems among asset managers and sustaining engagement practices. Finally, I explore the limits and... View Details

Keywords: Dina Gerdeman

07 Dec 2016
HBS Case

Why Millennials Flock to Fintech for Personal Investing

a huge amount of operating costs. “They have a phone number and an email for customer service, and that’s about it,” says Viceira. “The main way they communicate with customers is through a blog.” Secondly,... View Details

Keywords: by Michael Blanding; Financial Services

06 Mar 2018
First Look

First Look at Research and Ideas, March 6, 2018

hosting and infrastructure. We explore trends in the concentration of the DNS space since at least 2011. In addition, we examine changes in domains’ tendency to “diversify” their pool of nameservers—how frequently domains employ DNS View Details

Keywords: Sean Silverthorne

01 Jun 1997
News

New Releases

demand, and on pleasing the best customers - can ultimately weaken a strong firm. In The Innovator's Dilemma, Christensen shows how significant breakthroughs in products and services are often initially rejected by mainstream View Details

10 Apr 2014
Blog Post

HBS FIELD 2 - A good sneak-peek into consulting

because I had worked for Airbus as a project manager before coming to HBS and was familiar with the industry. However, I must confess that I was skeptical of the whole FIELD 2 concept: How much work can really get done in 10 days in the... View Details

Keywords: Consulting

12 Oct 2016
Research & Ideas

Break the Rules of How Business is Done

or managers to report to. Many other companies have taken similar approaches not only to attempt to operate more efficiently, but also to attract and retain talent by differentiating their companies from the mainstream. Whether or not the... View Details

Keywords: by Julia B. Austin

12 Mar 2013
First Look

First Look: March 12

But there's a growing consensus that ads don't work on mobile devices; consumers just don't like them. Instead of creating tiny banner ads, smart marketers will turn to apps to reach customers and engage them. Effective apps will do one... View Details

Keywords: Sean Silverthorne

01 Jun 1999
News

Q & A: Pat Russo - Focused on the Future at Lucent Technologies

and improved customer relationship management opportunities. We're really talking about fundamental changes in how people communicate, get information, and conduct business. Wired for Success Pat Russo... View Details

25 Aug 2003
Research & Ideas

Should You Sell Your Digital Privacy?

in a recent working paper, Market Solutions to Privacy Problems? And what would consumers get in return for their personal information? Money perhaps, or price discounts, better customer service, maybe products tailored specifically to... View Details

Keywords: by Manda Salls & Sean Silverthorne; Advertising

Web

Related Collections - A Chronicle of the China Trade

Home Site map Map / Directions Search: General Information HBS Home About Annual Report Campus Commencement Dean Nohria Employment Give News New Construction Academic Programs Doctoral Programs Executive Education MBA Summer Venture in View Details

01 Jun 2009
News

Crisis and Creativity

waste.” He’s correct. Now more than ever is the time for innovative managers and entrepreneurs to come up with ideas that lead to opportunities to launch new ventures. There is considerable anecdotal evidence that crises can be catalysts... View Details

Keywords: Bhaskar Chakravorti

17 Jul 2006
Lessons from the Classroom

Developing a Strategy for Digital Convergence

not only changed how Yoffie designed the course, called Strategy and Technology, but it's also changing how managers in tech-intensive companies are dealing with this issue on the front lines. Yoffie begins the course by exploring the... View Details

Keywords: by Sean Silverthorne; Computer; Education

01 Dec 2003
News

Can Manufacturing Keep Its Edge?

“Pretty straightforward. Pretty frightening.” That’s how Jim Sharpe (MBA 1976), chairman and CEO of Extrusion Technology, Inc. (ET), describes an out-of-the-blue situation his company faced two years ago, when its largest customer... View Details

Keywords: Julia Hanna; Manufacturing

Publications