Publications

May 2006 (Revised July 2007)
Case

Creating Meaning for the Customer: The Case of GMACI

Excellence in exploiting customer information and leveraging its affiliation to the GM group are among the strategic options that GMAC Insurance CEO Gary Kusumi is considering. GMAC Insurance, the wholly-owned auto insurance subsidiary of General Motors, formed through... View Details

Keywords: Customer Relationship Management; Decision Choices and Conditions; Knowledge Use and Leverage; Strategy; Auto Industry; Insurance Industry

September 2003 (Revised April 2013)
Case

Holt Lunsford Commercial

By: Arthur I Segel and John H. Vogel Jr.

Holt Lunsford is debating how to grow his Dallas-based commercial real estate services firm and how to advise a long-time client who is wondering whether to lease or buy an industrial warehouse. Focuses on the highly competitive and increasingly institutionalized $50... View Details

Keywords: Decision Choices and Conditions; Investment; Growth and Development Strategy; Leasing; Competition; Corporate Strategy; Real Estate Industry; Service Industry

Article

Institutional Portfolio Flows and International Investments

By: K. A. Froot and T. Ramadorai

Keywords: Loss Aversion; International Investment; Portfolio Investment; Asset Allocation; Decision Choices and Conditions; Currency; Investment; Risk Management; Behavioral Finance; Asset Pricing

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October 1995
Case

Groupe Danone Prepares for the Next Century

By: Ray A. Goldberg and Elizabeth Ashcroft

Danone is the largest food company in France and is in the top ten in the world, but most of its activity is in France, Spain, and Italy. How does it become a global company? Should it? How does it leverage its leadership in yogurt, biscuits, and mineral water? View Details

Keywords: Decision Choices and Conditions; Global Strategy; Goods and Commodities; Marketing Strategy; Strategic Planning; Expansion; Food and Beverage Industry

January 1996 (Revised February 1996)
Case

Peterson Industries: Louis Friedman

By: David A. Garvin

Louis Friedman, the president and CEO of Peterson Industries, must make decisions about two engineering projects and the level at which they should be funded. In the process, he must manage the overall resource allocation process and the company. A rewritten version of... View Details

Keywords: Decision Choices and Conditions; Motivation and Incentives; Resource Allocation; Budgets and Budgeting; Projects; Engineering

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July 2010 (Revised November 2011)
Supplement

Zensar: The Future of Vision Communities (B)

By: David A. Garvin and Rachna Tahilyani

Zensar is a rapidly growing, mid-sized Indian IT services company with a collaborative management philosophy and innovative HR policies. One of its practices, Vision Communities, is an inclusive forum for innovation and strategy formulation. As the company grows,... View Details

Keywords: Strategic Planning; Leadership Style; Employee Relationship Management; Decision Choices and Conditions; Information Technology; Collaborative Innovation and Invention; Business or Company Management; Expansion; Information Technology Industry; India

21 Jan 2021
News

New Menu

burgeoning consumer trend, as people are become more aware of the impact of dietary choices on climate change as well as personal health and animal welfare. Twelve companies joined the accelerator’s first cohort, including a company... View Details

08 May 2019
News

Fellowships Fuel a Passion to Help Underserved Communities

of these experiences has cost ramifications,” she explains. “My fellowships have taken some of the pressure off. Otherwise, my choices would have been driven more by debt than by the difference I want to make in the world.” Asamoah... View Details

01 Jun 2004
News

An Ethical Fitness Quiz for Negotiators

negotiating situations, Wheeler cautions against making ethical choices on the fly. He advises asking yourself in advance five important questions that can help illuminate the boundaries between right and wrong at the bargaining table. In... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

27 Feb 2019
Working Paper Summaries

Judgment Aggregation in Creative Production: Evidence from the Movie Industry

Keywords: by Hong Luo, Jeffrey T. Macher, and Michael Wahlen; Motion Pictures & Video

2009
Working Paper

The Devil Wears Prada: Effects of Exposure to Luxury Goods on Cognition and Decision Making

By: Roy Y.J. Chua and Xi Zou

Although the concept of luxury has been widely discussed in social theories and marketing research, relatively little research has directly examined the psychological consequences of exposure to luxury goods. This paper demonstrates that mere exposure to luxury goods... View Details

Keywords: Decision Choices and Conditions; Judgments; Ethics; Marketing; Behavior; Power and Influence; Luxury

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March 2008 (Revised June 2008)
Case

Sirtris Pharmaceuticals: Living Healthier, Longer

Describes a set of key strategic decisions facing the scientific founder and CEO of a promising, early stage bio-pharmaceuticals company. Should the company establish a proposed alliance with a pharmaceutical firm? Should it create a nutraceuticals business in parallel... View Details

Keywords: Business Startups; Decision Choices and Conditions; Entrepreneurship; Growth and Development Strategy; Risk Management; Brands and Branding; Pharmaceutical Industry

March 2008
Case

The Multiple Sclerosis Center of Atlanta

By: Regina E. Herzlinger and Alfred Martin

The Multiple Sclerosis Center of Atlanta wishes to expand beyond Georgia. The factors influencing this decision are discussed, including drug treatments currently available, and the impact of future drugs in the FDA pipeline as well as financing issues. View Details

Keywords: Decision Choices and Conditions; Financing and Loans; Health Care and Treatment; Health Disorders; Medical Specialties; Expansion; Health Industry; Atlanta