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06 Feb 2018
First Look

First Look at New Research and Ideas: February 6, 2018

substantially fewer violations. With improved compliance, channel prices increase by 2% without loss in volume. The reduction in violations is particularly stark among authorized retailers with lower sales volume, those that previously operated unapproved View Details

04 Dec 2012
First Look

First Look: December 4

Ratings: An Application to Yelp.com Authors:Weijia Dai, Ginger Jin, Jungmin Lee, and Michael Luca Abstract Consumer review websites such as Yelp.com leverage the wisdom of the crowd, with each product being reviewed many times (some with... View Details

Keywords: Carmen Nobel

03 Mar 2009
First Look

First Look: March 3, 2009

competitive strategy? Renowned for the cutting-edge websites that it developed to market major Hollywood movies and leading consumer brands, the firm had won numerous awards and garnered considerable attention within the advertising... View Details

Keywords: Martha Lagace